Experience

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  Tempo advertising

  Sept 2011 - Jan 2012

  Internship

  After a rigorous selection process I was chosen to be one of the interns to join the group in the Client Service Department, as part of the first generation of the "Tempocratii" program. During the 4 months period, I: - developed creative briefs, - followed the projects - participated in brainstorming meetings- provided the necessary feedback after checking the materials delivered by the Creative and DTP departments- assembled competitive analyses and executed secondary research- composed and translated documents Afișează mai puține

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  Mobileworks communication services

  Sept 2012 - Feb 2015

  At MobileWorks, I participated in the planning, coordination and execution of numerous communication solutions, all while working for renowned brands, such as: Artroflex, BASF, Beck's & Beck's Green Lemon, Compeed, Continental, Delikat, Johnson's Baby, LaFesta, kika, Merci, Skanska, Staropramen, Toffifee. Projects included: NCPs (national consumer promotions), responsive websites, smartphone and tablet applications (iOS & Android), Facebook applications, SMS campaigns and special projects.As part of the MobileWorks team, I:- constantly learned and implemented strategies that provided the desired results- studied consumer behavior, identified insights, analysed communication activities performed by the competition and came up with tactics to generate valuable returns for our clients- formed creative concepts and mapped clear, persuasive, personalized presentations of communication proposals - participated in brainstorming meetings and debriefings, briefed the creative and development teams and designed wire-frames- placed orders to suppliers and formulated campaign reports- followed up on the development of projects, tested the products and provided feedback- corresponded with clients, consulted them and informed them on the progression of the projects- wrote copy for SMS campaigns and response messages for consumer promos- monitored complaints reported by the call center leader, searched for the best solutions to solve the issues and informed interested parties- communicated with campaign winners and managed prize shipping- wrote the rules and regulations for promotional campaigns and assisted authentications and lucky draws- adapted global Facebook content plan and scheduled posts- developed materials and held training sessions for promoters - participated in activation and provided support when needed- made financial operations for the unit I was part of, collaborated with the accounting department and prepared financial statuses Afișează mai puține

  • Junior Account Executive

    Feb 2013 - Feb 2015

  • Account Executive Intern

    Sept 2012 - Feb 2013
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  Rusu+borțun

  Nov 2016 - Apr 2018

  Digital account manager
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  Mrm

  Jan 2018 - Dec 2021

  • Senior Project Manager

    Apr 2021 - Dec 2021

  • Account Manager

    Jan 2018 - Apr 2021
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  Mccann worldgroup romania

  Dec 2021 - Jan 2022

  Senior account manager
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  Mrm

  Jan 2022 - now

  Senior account manager