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Ruxandra Oprea

Ruxandra Oprea

Internship

Followers of Ruxandra Oprea907 followers
location of Ruxandra OpreaBucharest, Romania

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  • Timeline

  • About me

    Sr. Account Manager at MRM

  • Education

    • Școala Națională de Studii Politice și Administrative din București

      2010 - 2012
      Master's degree Advertising

      Activities and Societies: I collaborated as an editor for AdMasters, blog managed by passionate students enrolled in the Master's Program. My posts focused on industry related, student relevant events: https://admasters.wordpress.com/tag/ruxandra-oprea/ Dissertation wrote on the relationship between brand image and music: the effects music has on the memorability of a communication solution and on the consumer attitudes towards the brand. The final paper also covered bands as a particular form of brands.

    • Mihai Viteazul National College, Ploiești

      2003 - 2007
      Mathematics and Computer Science

      Activities and Societies: debate team

    • Academia de Studii Economice din București

      2007 - 2010
      Bachelor's degree Marketing

      The studies helped me gain a theoretical understanding of the marketing and communication sphere and of a project's stakeholders.Main courses: Marketing, Market Research, Consumer Behaviour, Cyber marketing, Public Relations, Direct Marketing, Statistics, Logistics.I followed an optional "Multimedia" course, focused on design, editing and processing: Adobe Photoshop, Adobe Flash, Adobe Premiere, Adobe Soundbooth and Microsoft Expression Web.

  • Experience

    • Tempo Advertising

      Sept 2011 - Jan 2012
      Internship

      After a rigorous selection process I was chosen to be one of the interns to join the group in the Client Service Department, as part of the first generation of the "Tempocratii" program. During the 4 months period, I: - developed creative briefs, - followed the projects - participated in brainstorming meetings- provided the necessary feedback after checking the materials delivered by the Creative and DTP departments- assembled competitive analyses and executed secondary research- composed and translated documents Show less

    • MobileWorks Communication Services

      Sept 2012 - Feb 2015

      At MobileWorks, I participated in the planning, coordination and execution of numerous communication solutions, all while working for renowned brands, such as: Artroflex, BASF, Beck's & Beck's Green Lemon, Compeed, Continental, Delikat, Johnson's Baby, LaFesta, kika, Merci, Skanska, Staropramen, Toffifee. Projects included: NCPs (national consumer promotions), responsive websites, smartphone and tablet applications (iOS & Android), Facebook applications, SMS campaigns and special projects.As part of the MobileWorks team, I:- constantly learned and implemented strategies that provided the desired results- studied consumer behavior, identified insights, analysed communication activities performed by the competition and came up with tactics to generate valuable returns for our clients- formed creative concepts and mapped clear, persuasive, personalized presentations of communication proposals - participated in brainstorming meetings and debriefings, briefed the creative and development teams and designed wire-frames- placed orders to suppliers and formulated campaign reports- followed up on the development of projects, tested the products and provided feedback- corresponded with clients, consulted them and informed them on the progression of the projects- wrote copy for SMS campaigns and response messages for consumer promos- monitored complaints reported by the call center leader, searched for the best solutions to solve the issues and informed interested parties- communicated with campaign winners and managed prize shipping- wrote the rules and regulations for promotional campaigns and assisted authentications and lucky draws- adapted global Facebook content plan and scheduled posts- developed materials and held training sessions for promoters - participated in activation and provided support when needed- made financial operations for the unit I was part of, collaborated with the accounting department and prepared financial statuses Show less

      • Junior Account Executive

        Feb 2013 - Feb 2015

      • Account Executive Intern

        Sept 2012 - Feb 2013

    • Rusu+Borțun

      Nov 2016 - Apr 2018
      Digital Account Manager

    • MRM

      May 2018 - Dec 2021

      • Senior Project Manager

        Apr 2021 - Dec 2021

      • Account Manager

        May 2018 - Apr 2021

    • McCann Worldgroup Romania

      Dec 2021 - Jun 2022
      Senior Account Manager

    • MRM

      Jun 2022 - now
      Senior Account Manager

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer Ro-IFF (Romania International Film Festival)

      Issued by Fundatia Artis on Oct 2010
      Fundatia ArtisAssociated with Ruxandra Oprea

    • Volunteer @ Stufstock Festival Vama Veche

      Issued by Capricorn & Capricorn Productions on Aug 2010
      Capricorn & Capricorn ProductionsAssociated with Ruxandra Oprea

    • Volunteer Liveland Festival

      Issued by Fundatia Culturala Art Promo / FRONT / Liveland on Jun 2010
      Fundatia Culturala Art Promo / FRONT / LivelandAssociated with Ruxandra Oprea

    • Volunteer EUROPAfest

      Issued by jmEvents on Mar 2010
      jmEventsAssociated with Ruxandra Oprea