
Adriana Enge

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About me
Bridging Tech & People | Product Leader Focused on Tech Inclusion
Education

Institut Teknologi Bandung
2012 - 2016Bachelor of Engineering - BE Engineering PhysicsActivities and Societies: Himpunan Mahasiswa Fisika Teknik, KM ITB & Pemira KM ITB Research Domain:- Building, Lighting, Acoustic, Energy- Human Behaviour, Human Needs, Perception, Interaction, Constraints & CapabilitiesFinal project : User Acceptance Test for LED Using Photometry and Colorimetry AnalysisThis specific research is conducted in order to discover the influence of physical parameters from CRI, CCT, and iluminance from LED samples towards the subjective perception of Indonesian citizens, which are colorfulness, brightness, impression, and… Show more Research Domain:- Building, Lighting, Acoustic, Energy- Human Behaviour, Human Needs, Perception, Interaction, Constraints & CapabilitiesFinal project : User Acceptance Test for LED Using Photometry and Colorimetry AnalysisThis specific research is conducted in order to discover the influence of physical parameters from CRI, CCT, and iluminance from LED samples towards the subjective perception of Indonesian citizens, which are colorfulness, brightness, impression, and comfort. The respondents results of the perception, preference, and performance test questionnaire used in this research is statistically processed using the Analysis of Variance (ANOVA) method. Show less
Experience

Lumina Group
Jun 2014 - Nov 2014Driving innovation in lighting solutions through technical design and engineering expertise. Contributed to the development of products that not only meet functional and safety requirements but also enhance customer experience.Highlights:- Played a key role in creating lighting designs that improved energy efficiency while minimizing manufacturing costs.- Delivered engineering solutions that solved technical challenges, enabling faster product launches.- Collaborated closely with cross-functional teams to align design outcomes with client needs and market trends. Show less
Design Engineer
Jun 2014 - Nov 2014Lighting Consultant
Jun 2014 - Aug 2014

Labtek Indie
Apr 2017 - Oct 2018Provided strategic research and advisory support to guide business decisions and uncover growth opportunities. Specialized in translating complex data and market insights into actionable strategies that shaped executive decision-making.Highlights:- Conducted in-depth market and competitor analyses that informed strategic positioning and product development.- Developed business cases and strategic roadmaps that enabled clients to prioritize investments and optimize resource allocation.- Collaborated with client leadership teams to validate hypotheses, define key challenges, and design practical, high-impact solutions.- Delivered research-backed recommendations that supported critical decisions on market entry, pricing, and operational efficiency. Show less Enabled agile delivery excellence by driving efficiency, focus, and accountability across product teams. Recognized for accelerating project timelines while keeping delivery within scope, budget, and quality standards.Highlights:- Successfully delivered multiple projects ahead of schedule, meeting budget constraints and stakeholder expectations.- Maintain sprint velocity above 95% through effective backlog refinement, sprint planning, and removal of delivery bottlenecks.- Delivered MVPs and Proofs of Concept within an average of 4–6 weeks, accelerating time-to-market and enabling the business to gather market feedback earlier for faster decision-making.- Streamlined communication between cross-functional teams, cutting down decision-making delays.- Consistently ensured projects were delivered on time, within budget, and aligned with business priorities.Notable clients:Ultra Jaya, Ultra Mimi, Angkasa Pura II, Amoeba Telkom, and more. Show less
Research Consultant
Sept 2017 - Oct 2018Data Analyst
Apr 2018 - Sept 2018Scrum Master
Apr 2017 - Sept 2018

Halofina
Jan 2019 - Jan 2020Product ManagerLed the development of a personal financial and investment management platform, empowering individuals to take control of their money, build healthy financial habits, and make informed investment decisions. Combined product vision, user research, and cross-functional leadership to build and scale a platform from concept to adoption.Highlights:- Defined product vision and strategy, building the platform from the ground up with a focus on financial literacy, budgeting, and personal investment tools.- Validated ideas through continuous user research and feedback loops, ensuring the product solved real financial pain points.- Positioned the platform as a trusted partner in personal finance, enabling users to save more effectively, invest confidently, and achieve long-term financial goals by securing legal license.- Built and led cross-functional collaboration with designers, engineers, and researchers to create a seamless, user-first experience.- Launched core features including automated budgeting, portfolio tracking, and personalized investment insights, acquiring 100 users' investment within the first month. Show less

EFishery
Jan 2021 - Feb 2025Oversaw product strategy and execution across the full aquaculture value chain, leading a cross-functional team to deliver seamless user experiences from purchase to delivery. Expanded scope beyond customer-facing solutions to include backend operations, warehousing, and logistics — ensuring efficiency, transparency, and reliability at every stage of the process.Highlights:- Scaled and managed a cross-functional product team, setting vision, mentoring PMs, and aligning roadmaps with business growth.- Built and Integrated backend operations (warehousing, logistics, and supply chain processes) with the customer platform, creating a unified and reliable experience.- Improved order fulfillment and delivery reliability, reducing errors and delays while increasing customer satisfaction.- Maintained fulfillment errors and delivery delays under 2%, ensuring reliability and stronger trust with farmers and buyers.- Saved over 300M in logistics costs through routing optimization and a more efficient delivery strategy.- Enhanced demand planning accuracy from 45% to 80% to minimize losses from expired stock, saving over 350 million per month and improving supply chain reliability.- Collaborated with Operations and Pricing teams to optimize sourcing models, achieving a 3% margin improvement through smarter cost structures and supplier strategies.- Balanced strategic leadership with operational impact — uniting customer experience and backend efficiency under one product strategy. Show less Built and launched a digital platform to democratize technology access for rural fish farmers, addressing long-standing challenges in financial transparency, market access, and performance monitoring. Focused on creating simple, practical tools that improved livelihoods and fostered trust across the aquaculture ecosystem. Focused on breaking down barriers to digital adoption by delivering simple, reliable solutions that directly improved farmers’ economic resilience.Highlights:- Introduced real-time payments and automated transaction reconciliation, transforming a previously manual 3-day process into instant settlements. Enabled farmers to receive fair and timely compensation while reducing errors, delays, reduced fraud risk, and reliance on intermediaries. Increasing daily payment capacity by 2000% with value more than 1 billion.- Introduced loan management features, giving farmers easier access to financing and helping them plan and invest in their businesses.- Strengthened trust across the value chain by creating a fair, transparent ecosystem that connected farmers with buyers and financial institutions.- Prioritized accessibility by tailoring the platform for low digital literacy users, ensuring rural farmers could adopt and benefit from the technology and achieving 200K+ active farmers. Show less
Head of Product Manager
Oct 2023 - Feb 2025Senior Product Manager
Jan 2021 - Oct 2023
Licenses & Certifications

Driving Execution and Strategic Alignment
Dale Carnegie Training® Indonesia - PT Dasindo MediaJan 2024
Place Sense | Design Workshop : Collective Learning Place
Institut Teknologi BandungNov 2016
Languages
- enEnglish
- geGerman
- inIndonesian
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