Heta Tanna

Experience

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  Nh Studioz

  May 2018 - Jun 2018

  Social Media Marketing Intern

  - Contributed to the design and execution of targeted social media campaigns to enhance brand presence.- Developed and managed weekly and monthly content calendars to ensure consistent promotion across multiple social media platforms.- Monitored and analyzed social media engagement metrics to identify high-performing content and optimize future campaigns.

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  GOZOOP Group

  Dec 2020 - Sept 2023

  - Managed multiple SEO projects and developed strategies for clients in real estate, healthcare, education, and finance sectors.- Monitored organic traffic and GA code implementation across client websites using Google Analytics.- Analyzed client needs and recommended on-page improvements (URL rewriting, redirection, meta tags, sitemap creation, schema optimization, etc.) based on business requirements.- Developed blog cluster strategies and tracked keyword rankings, including LSI keywords, for various clients.Assessed website performance with tools like GTmetrix and PageSpeed Insights to enhance site speed and overall health.- Created SEO decks for new client pitches, identifying website errors, suggesting on- and off-page optimizations, and proposing strategies for Quora, GMB, and YouTube.- Developed Quora pitch decks outlining strategy, activities, and proven success for new clients.- Managed GMB listings, coordinated festive creatives, and updated business details with the GMB team.- Oversaw and mentored interns, ensuring smooth team collaboration.- Prepared monthly and quarterly client reports (PPT and Excel) using Google Analytics and Search Console data.- Conducted keyword research using Google Keyword Planner to identify optimal keywords.- Coordinated with vendors for GMB and Play Store reviews and collaborated with freelance writers for content needs, while managing monthly client and vendor invoices. Show less - Executed traditional off-page link-building strategies to improve website authority and search engine rankings.- Authored 300-word Quora answers for various brands, including Toothsi, Ace Blend, Intermiles, among others, to enhance brand visibility and engagement.- Composed and published reviews on multiple Google My Business (GMB) listings and the Play Store to boost local SEO and brand reputation.- Managed, organized, and updated monthly checklists for clients, including metrics such as Domain Authority (DA), external backlinks, clicks, impressions, average CTR, Penguin penalty checks, and 200-status code URLs.- Monitored and reported on keyword rankings for clients to track SEO performance and identify areas for optimization. Show less

  • Search Engine Optimization Executive

    Jun 2021 - Sept 2023

  • SEO Intern

    Dec 2020 - Jun 2021
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  IProspect

  Oct 2023 - now

  Senior SEO Executive at Iprospect | Denstu

  - Overseeing the end-to-end website migration for luxury hospitality brands in the hotel and villa sector, ensuring seamless transitions from scratch.- Coordinating with external teams, including tech and content, through daily calls to track progress and ensure execution aligns with project goals.- Leading daily client communications, providing timely updates and aligning SEO strategies to drive organic traffic and enhance SERP rankings.- Conducting weekly and monthly client meetings to discuss SEO performance, progress, and upcoming initiatives.- Creating detailed monthly reports on SEO performance, highlighting key metrics and improvements.- Implementing various SEO strategies in day-to-day work, including on-page optimization, content development, and technical improvements.- Collaborating with cross-functional teams to ensure the smooth execution of SEO campaigns, driving consistent results.- Responsible for end-to-end client communication, from initial consultation to ongoing project management and delivery. Show less