
Cem Sungar
Product Manager

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About me
Regional Product Manager - Drywall Systems at Knauf MEASA
Education

Bilkent Üniversitesi / Bilkent University
2001 - 2003Masters Business Administration
Yıldız Teknik Üniversitesi / Yildiz Technical University
1997 - 2001BS Civil Engineering
Experience

Knauf USG Systems
Feb 2005 - Feb 2007Product Manager• Responsible for the product management of Knauf Aquapanel Cement Board systems for the Turkish market• Trained existing dealer network on the marketing and sales of cement board systems• Increased annual sales of Aquapanel Cement Board by 30% for two consecutive years• Responsible for the sales of Aquapanel Cement Board Systems for the following large scale projects:Adam and Eve Hotel – Antalya, Turkey• More than 150.000m2 of Aquapanel Cement Board Systems for exterior lining applicationsSafisa Istanbul in Istanbul Hotel – Antalya, Turkey• More than 100.000m2 of Aquapanel Cement Board Systems for exterior partition applications Anatolia Hotel Project – Gaziantep, Turkey• than 5.000m2 of Aquapanel Cement Board Systems for complete exterior drywall partition applications Show less

Knauf
Feb 2007 - Mar 2011Technical Manager• Established the technical department of the newly found company which is responsible for the sales of Knauf Drywall Products for the GCC Market• Developed the “system sales” concept of the company’s drywall products portfolio for the Gulf market• Helped build up the gypsum board sales in the GCC Region to prepare the market for the establishment of the Knauf RAK FZE gypsum board manufacturing facilities• Determined the specifications of metal framing components required for the GCC market and organized the development of Knauf RAK FZE Metal Profile Production Machinery • Trained and developed the dealer sales network for the GCC Market• Launched more than 20 “niche/premium” products in the Gulf market which contributes to approximately 20% of the annual turnover of the company • Responsible for the sales of complete drywall systems for the following large scale projects:Barwa Housing Project – Doha, Qatar• More than 1.000.000m2 of complete drywall partition and ceiling systems Al Muneera Project – Abu Dhabi, U.A.E• More than 500.000m2 of complete drywall partition, wall lining and ceiling systems• More than 200.000m2 of cement board systems for wet areas (Largest Cement Board Project for Knauf Group Worldwide)Dubai International Airport Project – Dubai, U.A.E• More than 70.000m2 of cement board systems Show less

SIG Middle East
Apr 2011 - Mar 2015Sales Manager• Managed a team of 4 sales staff covering UAE, Oman, Qatar markets of the Arabian Gulf Region• Responsible for the sales of drywall/acoustic ceiling products from manufacturers such as: - Saint Gobain GYPROC - Armstrong World Industries - Knauf - AMF Mineral Fibre Tiles - Chicago Metallic/ROCKFON - Ecophon• Managed the full cycle of identifying key projects, specifying products, quoting/negotiating and finalising supply to contractors• Provided technical and sales training to internal staff to improve customer service levels of the company• Have generated a sales volume of 15.000.000 US$ per annum year on year from 2012 - 2014 which is aprox 85% of the overall turnover of the company in those years• Involved in specification and supply of flagship projects such as: - New York University – Abu Dhabi (> 300.000m2 of drywall) - Al Jalila Hospital – Dubai (> 100.000m2 of drywall) - DXB Airport Expansion Phase 2 (>10.000m2 of acoustical ceilings) - Central Market Project – Abu Dhabi (> 100.000m2 of drywall) - Muscat International Airport – Oman (> 20.000m2 of ceilings/partitions) - Duqm Beach Hotel – Oman (> 40.000m2 of drywall systems) - Muscat International Airport MC3 Project - Oman (>250.000m2 of drywall systems) - Midfield Terminal Project - Abu Dhabi (>800.000m2 of drywall partition systems) - Habtoor City Project - Dubai (>350.000m2 of drywall partition systems) - Four Seasons Hotel Project - Abu Dhabi (>200.000m2 of drywall systems) Show less

Knauf Plasterboard Australia Pty Ltd.
May 2015 - Jul 2018Specification development for major commercial projects in VIC/TAS RegionHandling all Tier 1 Knauf aligned commercial plastering contractor accountsOrganizing and delivering CPD Presentations to leading architectural offices in the regionTechnical Support/Assistance to Builder enquiries during tender and execution stages of projectsSite inspections to review installation quality of Knauf SystemsValue Engineering Services to main commercial builders and plasterboard contractors Show less
State Specification Manager VIC/TAS
Apr 2017 - Jul 2018Commercial Sales Manager
May 2015 - Apr 2017

Kingspan Insulated Panels MENA, Turkey & Central Asia
Aug 2018 - Aug 2022Marketing Manager
Kingspan Insulated Panels Australia
Aug 2022 - Apr 2023Marketing Manager
Knauf MEASA
Apr 2023 - nowRegional Product Manager - Drywall SystemsOversee product strategy development of drywall system products manufactured in Knauf Group factories located in Middle East, Africa and South Asia Regions (MEASA). Mainly focused on metal profile and accessory range along with drywall lining boards.
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
Google Digital GarageOct 2020 - View certificate

B2B Marketing Foundations
LinkedInMar 2018 - View certificate

Writing a Marketing Plan
LinkedInMar 2018 - View certificate

2-Minute Tips for Marketing
LinkedInFeb 2020 - View certificate

Leading a Marketing Team
LinkedInMar 2018 - View certificate

IoT Foundations: Fundamentals
LinkedInNov 2019 - View certificate

Marketing Tools: Digital Marketing
LinkedInDec 2019 - View certificate

B2B Foundations: Social Media Marketing
LinkedInDec 2019 - View certificate

Marketing Communications
LinkedInMar 2018 - View certificate

IoT Foundations: Standards and Ecosystems
LinkedInDec 2019
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