Paul Freary

Paul Freary

Country Sales Manager, Running

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location of Paul FrearyBolton, England, United Kingdom

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  • Timeline

  • About me

    Product Editor: Athletics Weekly - Owner: Run Preston

  • Education

    • University of Bolton

      -
      Business and Marketing Business and Marketing
    • Thornleigh Salesian College, Bolton

      -
    • The Open University

      2021 - 2021
      Digital Marketing
  • Experience

    • Puma

      Jan 1996 - Jan 1999
      Country Sales Manager, Running

      • Placed the brand within the UK’s key running specialty accounts.• Realigned the perception of Puma running within the retail environment.• Increasing year on year turnover by over 100% in every year in the role.

    • Fila UK

      Jan 1999 - Jan 2001
      Country Sales Manager, Running specialty

      Introduced Fila to the UK as a specialist running brand.The brand became the UK's fastest growing specialist running footwear brand during this period.The 'Fila Racer' became the UK's best selling road racing shoe during this period.The trail shoe, the 'Ancerus' became the UK's biggest selling shoe in its category during this period, defining the category and launching the UK's trail shoe market.

    • Nike

      Jan 2001 - Jan 2001
      Marketing consultant to Nike UK, Running Specialty Accounts

      Fully co-ordinating the Nike specialist running 'Bowerman' project.

    • Adidas

      Jan 2001 - Jan 2002
      Marketing Consultant to adidas UK, working for Gladwin Associates

      Responsible for introducing and developing the adidas '26.2 on the road' program in the UK. This developed sales by working with retailers throughout the country via a coordinated program of events.Coordinated’in-store' events with retailers to enhance sell through of product. Such events created record sales figures in many stores, including the UK's largest specialist running store at the time. Event marketing and technical product training.

    • Run Preston

      Sept 2002 - now
      Owner

      Established the running store in 2002 to provide the best level of service to the Lancashire running community. Owner and service manager for over 20 years.They have become established as the standard for the use of Video Gait Analysis in the prescription of technical running shoes. Always at the forefront of technology, Run Preston uses RS Scan and Footscan software to create 3D-printed orthotics. Olympians, professional sports people and those simply requiring expert footwear advice now choose Run Preston to fit them with the best footwear for their needs. Teams and individuals that have chosen us include Watford FC and Preston North End FC, Premiership referees, Olympic boxers as well as Britain's most successful Olympian as well as thousands of local runners every year! Show less

    • Inmotion Sports

      Nov 2002 - Nov 2012
      Event Manager / Consultant

      General event manager and consultant coordinator for the companies range of road and off-road running and multi sport events.

    • Athletics Weekly Limited

      Aug 2010 - now
      Performance & Products Editor

      Athletics Weekly is the worlds ONLY weekly track and field specialist magazine with readers in the UK and around the world. It offers the best coverage of the No.1 Olympic sport and is considered to be 'The Bible' of the athletics world.Responsible for the production of the 'Performance Products' section of the magazine. Coordinate the test and review of products with brands and PR agencies, copy writing and production of suitable images.Coordinate the test and review of products with brands and PR agencies, copy writing and production of suitable images.The magazine played an important part in helping London secure the 2017 World Athletics Championships after its special 2017 bid edition was circulated to IAAF voting members in Monaco. Show less

    • Bolton Parkrun

      Jan 2011 - May 2011
      Co Event Founder

      A founding member of the Bolton Parkrun team and course creator.

    • Marathon Handbook

      Jan 2023 - Dec 2023
      Senior Product Editor

      Running footwear editor to Marathon Handbook.Writing running product copy for website as well as videos for YouTube. Grew YouTube subscribers 400% with unique and authoritative content.

  • Licenses & Certifications

    • PHITS - 3D printed orthotics fitting expert

      PHITS
      Jan 2019
    • Sports Massage Therapist

      IIST
      Jul 1995
    • First Aid

      Football Association Certificate in First Aid and injury treatment
      Jun 1995
    • Instagram, content creation and storytelling

      BuzzStart Academy
      Jun 2023
  • Volunteer Experience

    • Founder

      Issued by BL5K - Beginners running group, Bolton on May 2015
      BL5K - Beginners running group, BoltonAssociated with Paul Freary
    • Founder

      Issued by Bolton Parkrun on Jan 2011
      Bolton ParkrunAssociated with Paul Freary