Paul Freary

Experience

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  Puma

  Jan 1996 - Jan 1999

  Country Sales Manager, Running

  • Placed the brand within the UK’s key running specialty accounts.• Realigned the perception of Puma running within the retail environment.• Increasing year on year turnover by over 100% in every year in the role.

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  Fila UK

  Jan 1999 - Jan 2001

  Country Sales Manager, Running specialty

  Introduced Fila to the UK as a specialist running brand.The brand became the UK's fastest growing specialist running footwear brand during this period.The 'Fila Racer' became the UK's best selling road racing shoe during this period.The trail shoe, the 'Ancerus' became the UK's biggest selling shoe in its category during this period, defining the category and launching the UK's trail shoe market.

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  Nike

  Jan 2001 - Jan 2001

  Marketing consultant to Nike UK, Running Specialty Accounts

  Fully co-ordinating the Nike specialist running 'Bowerman' project.

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  Adidas

  Jan 2001 - Jan 2002

  Marketing Consultant to adidas UK, working for Gladwin Associates

  Responsible for introducing and developing the adidas '26.2 on the road' program in the UK. This developed sales by working with retailers throughout the country via a coordinated program of events.Coordinated’in-store' events with retailers to enhance sell through of product. Such events created record sales figures in many stores, including the UK's largest specialist running store at the time. Event marketing and technical product training.

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  Run Preston

  Sept 2002 - now

  Owner

  Established the running store in 2002 to provide the best level of service to the Lancashire running community. Owner and service manager for over 20 years.They have become established as the standard for the use of Video Gait Analysis in the prescription of technical running shoes. Always at the forefront of technology, Run Preston uses RS Scan and Footscan software to create 3D-printed orthotics. Olympians, professional sports people and those simply requiring expert footwear advice now choose Run Preston to fit them with the best footwear for their needs. Teams and individuals that have chosen us include Watford FC and Preston North End FC, Premiership referees, Olympic boxers as well as Britain's most successful Olympian as well as thousands of local runners every year! Show less

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  Inmotion Sports

  Nov 2002 - Nov 2012

  Event Manager / Consultant

  General event manager and consultant coordinator for the companies range of road and off-road running and multi sport events.

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  Athletics Weekly Limited

  Aug 2010 - now

  Performance & Products Editor

  Athletics Weekly is the worlds ONLY weekly track and field specialist magazine with readers in the UK and around the world. It offers the best coverage of the No.1 Olympic sport and is considered to be 'The Bible' of the athletics world.Responsible for the production of the 'Performance Products' section of the magazine. Coordinate the test and review of products with brands and PR agencies, copy writing and production of suitable images.Coordinate the test and review of products with brands and PR agencies, copy writing and production of suitable images.The magazine played an important part in helping London secure the 2017 World Athletics Championships after its special 2017 bid edition was circulated to IAAF voting members in Monaco. Show less

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  Bolton Parkrun

  Jan 2011 - May 2011

  Co Event Founder

  A founding member of the Bolton Parkrun team and course creator.

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  Marathon Handbook

  Jan 2023 - Dec 2023

  Senior Product Editor

  Running footwear editor to Marathon Handbook.Writing running product copy for website as well as videos for YouTube. Grew YouTube subscribers 400% with unique and authoritative content.