Liz Steiner

Experience

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  SPEC Innovations

  May 2012 - Jul 2012

  Marketing Intern

  • Provided expert responses to sales-related inquiries at the SEDC conference, showcasing deep knowledge and expertise in the field.• Collaborated in the creation of comprehensive business plans, leveraging analytical insights and strategic thinking to drive growth and success.• Conducted thorough market research, gathering valuable data and insights to inform decision-making and drive informed marketing and sales strategies for a new product.

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  College Media Solutions

  Aug 2012 - Apr 2013

  Account Executive

  - Created and presented professional marketing campaigns to clients- Designed advertisement solutions for clients- Built professional relationships with local businesses- Managed approximately 50 accounts including (Party Central, CMG Leasing, and MedExpress)- Grossed over $35,000 for the College Media Solutions at present

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  Systems and Proposal Engineering Company

  Sept 2013 - now

  • Lead the strategic development of marketing and sales strategies for products and services, empowering the sales team with expert training in demonstrating engineering software and implementing effective sales processes.• Spearheaded the development and content creation for two new websites, driving an impressive 30% increase in traffic and a remarkable 200% surge in page views.• Successfully coordinated and authored a diverse range of engineering-related content, including blogs, papers, webinars, and webpages, resulting in a substantial 25% boost in organic traffic to the website.. Show less • Crafted compelling sales pitches tailored to the needs of major government and commercial organizations.• Successfully organized conferences, ensuring seamless execution, and developed impactful brochures and marketing materials.• Coordinated and generated engaging content for webpages, blogs, papers, and webinars, effectively enhancing brand visibility and driving audience engagement.• Achieved an exceptional 300% increase in sales revenue and successfully expanded the customer base.• Orchestrated the coordination and execution of an academic program, gaining recognition and adoption at prestigious universities like MIT and Cornell. Show less • Successfully implemented an inbound marketing strategy that led to an outstanding 200% increase in sales revenue.• Spearheaded the procurement and training of the organization in utilizing HubSpot CRM and CMS software, streamlining operations and optimizing marketing efforts.• Developed compelling marketing content for various channels, including web pages, blogs, brochures, and social media platforms, effectively engaging the target audience and driving brand visibility.• Implemented a highly effective webinar program, resulting in a significant 55% increase in lead flow. Show less

  • Marketing and Sales Director

    Feb 2019 - now

  • Account Manager / Marketing and Communications Manager

    Nov 2016 - Feb 2019

  • Marketing and Communications Manager

    Sept 2013 - Nov 2016
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  Lifecycle Modeling Organization

  Dec 2020 - now

  Board Treasurer