Ignacio Alonso Ferreiro

Experience

• 

  Mr Happiness

  Feb 2014 - Sept 2016

  Operations and Marketing

  Mr Happiness was a Fashion Brand created by University Students. In the early stage, it also celebrated leisure events adressed mainly to University students. - Collect and analyze historical information of sales.- Development of automated dashboards regarding sales and budget control. - Forecast sales.- Design strategies to improve revenue.- Inventory control.- B2B relationships with external stores- Web Analytics to decide on design changes on the site targeting better user experience and improve conversion funnel- Assistance in the creation of Facebook Ads campaigns. Show less

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  Kia Motors Iberia

  Sept 2015 - Jan 2016

  Logistics Department Intern

  - Transport orders management.- Review of bills and tracing of transport orders in SAP.Project: cost optimization analysis on new supplier proposals.

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  Value Retail

  Oct 2016 - Oct 2018

  - Customer behavior analysis.- Design and implementation of Power BI dashboards.- Reporting on data based insights to brand partners. - Development of a high, medium and low value guest segmentation system to offer personalized treats and optimize the program resources. - Analysis of tracked customer information to understand the whole mall behavior. - E-mail and website content performance analysisTools:- OLAP cube.- Power BI.- Power Pivot. - CMS Management.- E-mail marketing campaigns. - Analysis of results of multi-channel marketing campaigns.- Weekly reporting.

  • Marketing & CRM Analyst

    Apr 2017 - Oct 2018

  • Digital Marketing Intern

    Oct 2016 - Apr 2017
• 

  Shakers

  Oct 2019 - now

  - Planning and execution of UX Research Projects.- Full Design Process from Quick Wireframes to High Fidelity Prototypes- Creation and administration of the Design System- Testing with key stakeholders on Mid and High Fidelity prototypes.- Development of the Beta Testers program for Shakers.- Database administration, creation of key metrics to measure performance and growth resultsTechnology: Figma, Miro, Marvel, Maze, MongoDB, Power BI, Google Data Studio, Google Analytics, Hotjar, Google Optimize Show less

  • Product Manager

    Jan 2024 - now

  • Product Designer

    Oct 2019 - Jan 2024