Experience

• 

  The jerusalrem film lab

  Nov 2011 - Jul 2013

  Producer
• 

  Hop! media group

  Jul 2013 - Aug 2015

  Content products manager

  Led the group's digital assets: gaming apps, YouTube channels, and websites.

• 

  Mindcet- edtech innovation center

  Oct 2013 - Apr 2014

  Entrepreneur

  Accelerator program for Edtech startups.

• 

  Partner israel

  Aug 2015 - Jan 2022

  Formed, built and managed Partner TV, the innovation product and main growth engine for Partner, with full responsibility and direct management of Product, Strategy and Content teams.● Directed the product roadmap, features and platforms - STBs, mobile, tablet, web and Smart TV devices.● Spearhead the strategy and product execution by collaborating with Engineering, Design, Marketing, Sales and Data teams.● Set and managed OKRs, KPIs, and monitored performance to drive action and accomplish business goals.● Developed a number of strategic partnerships for Partner TV with global media and technology leaders. First platform in Israel to partner with Netflix, Amazon PV and Spotify and integrate them into the product.● Created TV commerce and Addressable TV advertising platform with Google - differentiating Partner from competitors and increasing ARPU. Show less

  • Head of TV - Product and Content

    Mar 2019 - Jan 2022

  • Senior TV Product Manager

    Jul 2017 - Mar 2019

  • TV Product Manager

    Aug 2015 - Jul 2017
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  Amagi corporation

  Mar 2022 - now

  Director of product management