Emily Hooper

Experience

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  CIC International Language School

  Apr 2008 - Apr 2009

  Native English Teacher

  • Developed and administered English language lessons for students age 2 through 70• Member of the Japanese American Language Teachers Association

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  Floor Covering News

  Jul 2009 - Nov 2011

  Web Manager, Associate Editor

  Hired as an assistant editor, I was promoted to associate editor and web manager during my time with the publication. I helped launch a new website; designed the brand's first social media program across five platforms; produced special edition publications; and traveled to report on local, national, and international industry events. • Pitched and wrote editorial features and schedules• Managed editorial and advertising content for fcnews.net• Launched and built Facebook, Twitter, Flickr and YouTube account strategy• Managed six regular columnists for monthly print features Vis mindre

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  Contract Magazine

  Nov 2011 - Feb 2013

  Associate Editor

  As the magazine's associate editor, I wrote and edited stories for print editions, and managed the firm's digital presence including the website, blog, email distribution program, and social media channels. I also administered the magazine's six design competitions. • Produced print and web-exclusive editorial content for contractdesign.com, including current events, and project and product coverage• Managed the brand’s Twitter, Facebook, Tumblr, LinkedIn, Instagram, Vimeo, and blog• Built, edited, and deployed two weekly and two monthly emails• Managed and administered the brand’s six project and product design competitions Vis mindre

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  Architect's Newspaper

  Mar 2013 - Feb 2014

  Special Projects Editor

  As the publication's special projects editor, I authored a weekly column on parametric design; launched a brand new series on building envelopes; and executed a consistent email program for each. I also attended design events locally, nationally, and internationally to develop special sections in print and online for one of the design industry's most respected media outlets. • Developed editorial calendar and wrote building technology series for 30,000+ subscribers• Launched web-exclusive editorial column to 15,000+ subscribers • Executed weekly email programs for three of the publication’s products• Managed the brand’s Twitter account of 100,000+ followers• Developed product and special sections for four regional print and monthly web editions Vis mindre

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  IA Interior Architects

  Feb 2014 - Feb 2017

  Digital Marketing Manager

  I was responsible for bringing the firm's digital presence off of Flash and onto Wordpress for two brand new sites; produced a consistent video program; and launched the commercial interiors industry's first podcast. I led a team of on-site and off-site marketing and communications professional to execute a distribution strategy across six social media platforms, and developed monthly analytics reports to transparently communicate progress. • Conceived and produced crowd-sourced campaign of 20 videos for corporate rebranding• Launched and produced quarterly case study videos to supplement design portfolio• Launched corporate blog; developed and published content twice per week publishing calendar• Launched the firm’s Twitter, LinkedIn, Instagram, Facebook, Google+, YouTube account best practices and style guides, representing 19 international offices• Launched the commercial interiors industry’s first podcast on iTunes + Google Play• Curated external communications across eight departments and 19 offices • Designed the firm’s global email strategy and best-practices Vis mindre

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  DLR Group

  Feb 2017 - Mar 2023

  Digital Brand Manager | Associate

  I lead the communications strategy to grow DLR Group's brand presence on digital platforms including the firm's website and third-party websites, social media platforms, email strategy, audio and visual mediums. For a company of 1,300 across 30 offices, I've rolled out editorial calendars and content production standards for the firm's web content, structured teams to execute global social strategies, established brand partnerships, doubled web traffic, increased social engagements by 50%, and consistently measure and report all digital analytics to refine strategic approach. I also secured and directed an exclusive brand partnership with Accidentally Wes Anderson, which was a first in the architecture and design industry. Vis mindre

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  The S/L/A/M Collaborative (SLAM)

  Apr 2023 - Nov 2023

  Director of Communications

  SLAM is an architecture firm with integrated construction services, landscape architecture, structural and civil engineering, and interior design. www.slamcoll.com

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  Shepley Bulfinch

  Nov 2023 - now

  Senior Brand and Communications Manager

  I lead a team dedicated to building and executing communications strategies, both internally and externally, to maintain and strengthen our brand presence across six physical and virtual studios, throughout the design industry, and beyond.