
Timeline
About me
Senior Sales & Marketing Manager
Education

Cems master's in international management
2012 - 2014
Berlin school of economics and law
2008 - 2011Bachelor of arts (b.a.) international business administrationDual studies in cooperation with IBM Germany

Universität st. gallen-hochschule für wirtschafts-, rechts- und sozialwissenschaften
2012 - 2012Semester abroad as a part of the CEMS Master's in International Management

Universität zu köln / university of cologne
2011 - 2014Master of science (m.sc.) business administration (major: marketing)Participating in additional Master program CEMS Master's in International Management
Experience

Table tennis federation of lower saxony, germany
Jul 2007 - Jun 2008Voluntary social service (fsj)
Ibm
Oct 2008 - Sept 2011InternDuring my Bachelor studies I did six internships with IBM in different divisions and countries:May 2011 – September 2011IBM CSR Project at the German AIDS Service Organization (Berlin) Main task: Bachelor-Thesis: „Social Marketing via Social Networks – An evaluation of the appropriateness of online social networks as communication instrument of AIDS prevention”November 2010 – January 2011IBM Project Management (Frankfurt a. M.) Main task: Determine Key Performance Indicators for controlling and forecasting the financial performance of a consulting projectApril 2010 – July 2010IBM Storage Hardware Marketing (Shanghai, China) Main task: Develop and coordinate worldwide marketing activities for the sale of IBM storage devicesNovember 2009 – January 2010IBM Corporate Finance & Treasury (Wolfsburg) Main task: Create a transfer-pricing strategy for an internal bankJune 2009 – August 2009IBM Strategic Outsourcing, Service Management (Hannover) Main task: Introduce a Capacity Management Systems in compliance with the ITIL standardJanuary 2009 – March 2009IBM Software License Compliance (Cologne) Main task: Optimize an audit process by use of workflow diagrams Show less

University of cologne
Mar 2012 - Aug 2012Student research assistent
Depack design artchitectures commerciales
Jan 2013 - Mar 2013InternBusiness Development and Project Management

Universität zu köln
Aug 2013 - Jan 2014Masterarbeit - in kooperation der uni köln mit vodafoneThema: "Medienkonvergenz und Kooperationen"

Vodafone
Feb 2014 - Oct 2018- Multi-brand and channel strategy for Vodafone mass market products- Responsible for 2nd brand 'Otelo' across all 4 P's of the marketing mix (proposition development, rate plan and handset pricing, sales promotions, retail marketing, communication)- Key results: 2x sales of postpaid rate plans and 4x customer retentions - Development of Vodafone's first convergent proposition (Mobile + Fixed + TV)- Management of Product marketing activities (customer research, product concept , business case, technical implementation, go-to-market & communication)- Project lead for product extension, re-branding and sales promotions
Senior Marketing Manager
Dec 2017 - Oct 2018Marketing Manager
May 2015 - Nov 2017Discover Trainee - Marketing
Feb 2014 - Apr 2015

Deutsche telekom
Nov 2018 - now- Development of new business models for external sales partners- Acquisition and scaling up of new sales partners in non-stationary sales models- Leading a team of key account managers and interns - Responsible for central B2C product and pricing strategy in 10 European subsidiaries of Deutsche Telekom (mobile, fixed, TV)- Project lead of T Phone go-to-market in 9 European markets- Consulting of local marketing teams from expert to C-level executives- Commercial controlling and competitive analysis- Lead product and pricing strategy for key areas across European footprint (e.g., handset pricing, roaming, 5G)
D2D Lead "New Business"
Jun 2023 - nowSales Key Account Manager D2D
Sept 2022 - Jul 2023Senior Expert Segment Marketing Europe
Nov 2018 - Aug 2022
Licenses & Certifications
- View certificate

Introduction to data analytics for business
Coursera course certificatesJan 2021
Languages
- enEnglish
- deDeutsch
- frFranzösisch
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