Ana Román Avilés

Experience

• 

  BPCM

  Apr 2012 - Jul 2012

  PR Intern

  • Assisting with CH Carolina Herrera, Sandro and Barbara Bui accounts.• Barcoding entire collections as they arrive for the new season using Fashion GPS.• Sample trafficking to Stylists and Editors for celebrity dressings and/or editorial shoots for Vogue, Elle, W, Nylon, V Magazine, and numerous others.• Assisted with set up and execution for Press Days• Complete follow ups on sample loans, handle messengers, assist with set up for fashion segments and photo shoots.• Daily press clippings, assist with working press events such as store openings, press days and other events. Show less

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  3A Worldwide

  Sept 2013 - Jan 2016

  PR Account Executive

  • Liaising on a daily basis with clients and the media, mainly for Schindler, Open English, Nikki Beach and VASS.• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients.• Working as part of an account team to develop client proposals and implement the PR activity.• Preparing regular client reports and attending client meetings.• Development of PR strategies.• Researching, writing and distributing press releases to targeted media.• Promoting news stories, interviews and features to the media.• Attending and promoting client events to the media.• Assisting with the production of client publications, such as in-house magazines.• Undertaking research for new business proposals and presenting to potential new clients. Show less

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  Hill+Knowlton Strategies Latin America

  Jan 2016 - Sept 2019

  Ejecutivo de cuentas

  • Technology department - working with clients such as Huawei, Intel, Amazon Web Services and Panda.• Liaising on a daily basis with clients and the media.• Working as part of an account team to develop PR strategies and implement the PR activity.• Preparing regular client reports and attending client meetings.• Event planning and execution.• Influencer campaign planning and execution.• Researching, writing and distributing press materials to targeted media.• Undertaking research for new business proposals and presenting to potential new clients. Show less

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  De Ruy

  Sept 2019 - Oct 2021

  Communication & Marketing

  - Planning, executing and implementing annual communications, digital marketing and trade marketing strategies.- Event and sponsorship management.- Management of external agencies.- Creation of plans, strategies and ad-hoc trade marketing campaigns by brand and client.- Monitoring and optimizing budgets based on campaign data analysis.- Developing merchandising tools at the retailers, promotions and activities aimed to enhace the consumer sales.- Researching digital trends inside and outside the market and their possible implementation.- Support the commercial team in retail activities. Show less

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  Gin Puerto de Indias

  Oct 2021 - now

  Definición e implantación de la estrategia de marca a nivel global. Diseño e implantación de los Brand Plans y sus KPIs. Adaptación e implantación de campañas en los mercados estratégicos para la marca. Gestión del presupuesto de diferentes mercados. Innovación, desarrollo y lanzamientos de distintos productos. Diseño y ejecución de campañas ATL a nivel global, supervisión de agencias creativas, PR, social media y compra de medios. Planificación estratégica de medios, gestión de campañas y shootings en los mercados clave para la compañía, coordinación de relaciones con influencers. Gestión del presupuesto de ATL.

  • Brand Manager

    May 2023 - now

  • Marketing Specialist

    Oct 2021 - Jun 2023