Michelle Williams

Experience

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  TechPacific

  Aug 1999 - Dec 2004

  Account & Marketing Executive

  January 2000 ~November 2000 & December 2003 - December 2004- Planning & co-ordination of promotional activities- Campaigns to increase brand awareness of various vendors - Account Management of a lucrative state-wide SME market - Identifying opportunities to cross and up sell within accounts across - Consistent achievement of strict KPIs and projected sales targets

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  The Missing Link Network Integration & Security

  Jan 2005 - Feb 2007

  Account and Project Manager

  - Management of key accounts- Identifying pain points in inefficiency & providing solutions- Acquiring and building of new client base - Project management in the implementation of hardware & software

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  Evolution Future Solutions

  Jan 2007 - Dec 2009

  Marketing Manager

  - Development of creative digital and offline marketing strategies- Utilisation of web 2.0, search engine marketing- Co-ordination and execution of direct marketing campaigns - Management of a team of telemarketers- Analysis of market for use in targeted marketing campaigns- PR & communication through press releases & trade editorials- Organisation of trade show events, webinars & customer events

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  Social Innovation Sydney

  Dec 2009 - Jan 2012

  Founder and Co-Chief Changemaker

  Collaborated with participants to research, build prototypes/startups and communicate to the wider community with themes in disability support and inclusion, environment and sustainability, smart cities, and Indigenous innovation. - Building ecosystems for change- Offline and online community management- The organisation of events inc Unconferences, workshops and startup camps- Speaker liaison- Fundraiser- Mentoring and support

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  Isentia

  Apr 2010 - Apr 2011

  Team Leader, Media Relations (12 month contract)

  Managed the Media Relations team (contract role)- maintaining contact with key media contacts in the various media outlets, - developed, maintained and delivered on key expectations from key clients including Federal and State Government, Apple, Sony, RP Data etc.distributing press releases, This role also included a review of the current processes in the media relations service delivery, providing recommendations for new software implementations.

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  Freelance

  May 2010 - Oct 2016

  Speaker, Panelist

  Conference speaker/panelist on social and technology innovation: - Open Society, Open Software - Wellington, NZ - Keynote - UTS- UNSW- University of Wollongong - UWS- University of Sydney- Vivid Ideas - FinTech conference- Committee for Sydney - City of Sydney innovation forum

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  Ninefold

  May 2011 - Aug 2011

  Offline Community Manager (contract position for company launch)

  - Coordinating an event strategy for myself and a team of advocates throughout Australia and NZ- Developed sponsorship partnerships to increase exposure of the Ninefold name. - Managed a team of 10 advocates (including recruiting) who spread awareness of Ninefold- Automating the process for event scheduling, measurement of KPI’s and sponsorship budget - Developing an effective strategy for ongoing management of this

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  Ideaction

  Jan 2012 - May 2017

  Project and Events Manager - Social and Technology Innovation

  Projects include: - Start-up and innovation festival, StartupWeek Sydney - project manager, partnerships manager, communicator for a successful startup festival- Crowdfunding campaigns – communications and community engagement including for Big World Homes- NSW State MP – developing online profile using digital tools to increase engagement and reach- NSW major infrastructure project: using digital tools for community engagement, social media monitoring, measuring sentiment and reporting- Urban revitalisation project for City of Sydney: a program designed using human-centred design. Community engagement and facilitation- Business, marketing, branding and Innovation events at major festivals, technology and business hubs- Innovation workshops and hackathons including at major universities - UTS, UOW, UNSW, and incubators/technology hubsAchievements include: - Largest inaugural startup innovation festival in the world- Raising over $500,000 through partnerships, sponsorship and crowdfunding campaigns - Mainstream media coverage – in online media, TV and print- Public speaking internationally and locally to small and large audience sizes Show less

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  Vibewire

  Sept 2012 - Aug 2014

  Vice President, Board Of Directors

  Vibewire is a youth-led Sydney not for profit. A launchpad for young people – to provide the resources, networks and programs needed to enable them to do awesome things.My role and responsibilities included- Providing strategic guidance and direction to staff and management - External engagement with business and government leaders to ensure visibility and to provide necessary resources for continued success- Overseeing budgets, ensuring all financials are maintained and up to date- Supporting development of reports presented at board meetings Show less

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  Munch Crunch Organics

  Jan 2017 - Jan 2018

  General Manager, Chief Cultivator

  - Building MCO from idea to MVP to viable business, - Project managing and launching the new website - Collaborating and writing comms and messaging and content.- Building strategy and executing on digital marketing to growth and community management- Developing and implementing internal systems and processes to automate all functions, allow rapid scaling and continuously improve efficiency- Managing a team of peopleMunch Crunch Organics is a Certified Organic BCorp that works with a network of farmers across the Northern Rivers. It give households access to farm fresh seasonal produce delivered directly to the door. Delivering to Brisbane, Gold Coast and Byron regions. Show less

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  Educational Institution

  Jan 2019 - Sept 2022

  Contract Consultant: Scaling Food Businesses with Tech and Marketing

  - Crafted and executed business growth strategies leveraging post-COVID digital transformations.- Specialised in e-commerce solutions, backend system optimisation, ERP management, and strategic marketing.- Led community-building efforts and brand engagement through event planning and targeted marketing campaigns.

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  Thrivingly

  Nov 2022 - now

  Founder and CEO

  As an entrepreneur, I've experienced first-hand the challenges of building a business. Recognising the crucial role growth plays in success, I embarked on a journey of self-discovery and healing.Through this process, I discovered practical tools and wisdom that helped me cultivate a solid sense of self, clarity, focus, and motivation. Inspired by this insight, I founded Thrivingly.Our comprehensive platform is designed to support individuals who are building businesses by:* Providing personalised guidance to address unique challenges.* Offering practical tools to overcome internal obstacles and achieve goals.* Curating a supportive community where individuals can connect, learn, and grow together.Through Thrivingly, I've had the privilege of empowering numerous individuals to experience lasting transformation.Reach out in the DM's if you would like to know more. Show less

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  THE REMIX

  Jul 2024 - now

  Founder and Managing Director

  THE REMIX :: BYRON is a platform that connects Byron Bay’s creative energy with the potential of technology. Through a series of engaging events, we bring together innovators, entrepreneurs, creatives, and community leaders to explore emerging trends, build connections, and create opportunities for the future.As host and producer, I create spaces for meaningful conversations, highlight regional talent, and support collaboration that reflects Byron’s unique values. THE REMIX is about more than technology—it’s about using innovation to strengthen community, creativity, and well-being.-provoking conversations, showcase local tech talent, and encourage a vibrant community. Show less