Kira Lee

Experience

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  OMI Advertising Agency

  Feb 2012 - May 2013

  PR Manager

  🔹 Communicated with journalists from IT, automotive, public, and economic media, establishing long-term and loyal relationships with them🔹 Wrote articles, analytical reviews, and press releases🔹 Developed comprehensive PR plans for clients on an annual basis, collected and analyzed performance results, and recommended improvementsClients: SCA (Libresse, Zewa), Hortex, Explay

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  Samsung Electronics

  Aug 2013 - May 2015

  Public Relations Account Manager

  I led the PR project for all categories of Samsung Electronics in Russia, spanning from mobile phones and wearables to home appliances:🔹 Managed a 5-person affiliated agency team, streamlining project execution by implementing a proprietary PR material preparation and publication monitoring system, resulting in a 15% optimisation in team's working time🔹 Served as the primary point of contact for the client's team, coordinating and communicating with various Samsung departments🔹 Developed PR strategies for various business units, leading to winning the annual client retention tender for two consecutive years🔹 Prepared the PR strategic plan, which was approved by Samsung headquarters Show less

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  PRT Edelman Affiliate

  May 2015 - Apr 2016

  Senior Public Relations Account Manager

  I consistently managed two key clients, Sony Mobile and KIA Motors, but also engaged in ongoing tender processes for IT and automobile segments.🔹 Acted as the primary point of contact for daily client communication, facilitating seamless information flow from clients to the agency, and managed a 5-person team on the agency side. As a result, achieved client KPIs for awareness and engagement and successfully executed five large-scale events, including the launch of a flagship smartphone. Additionally, received the agency's internal award for “Best PR Retainer of the Year”🔹 Led clients event organisation, including project alignment, team coordination, timeline management, contractor oversight, and pre-and post-event journalist communication🔹 Prepared analytical reports on performance outcomes and formulated action plans to achieve clients' strategic objectives🔹 Developed project estimates and budgets, overseeing internal financial reportingClients: Sony Mobile, KIA Motors, Weborama, PepsiCo (Adrenaline Rush) Show less

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  Departament New&Wow Marketing

  Jun 2016 - Aug 2017

  Group Head Integrated Communication

  Departament is a creative agency in tech & innovation | TOP-20 in Russian Marketing Services by ACAR | 35 awards in marketing, creative, and innovation🔹 Established an Integrated Communications department within the agency and managed a team of six individuals. I was responsible for recruiting, training, motivating, and supporting team members in their daily tasks. Throughout my tenure, the department consistently operated profitably. Additionally, based on the first-half results, I authored and successfully presented an internal departmental growth strategy to the agency's founders🔹 Created and presented 25 integrated and PR strategies across 360 channels to win new business. Step by step, I built complete solutions answering business needs, performing insights through stories, using communication frameworks to define strategic idea and making tactical media placement focuses on where and when we should say our messages. As a result, won 10 tenders, including 3 year-long projects, with an approximate budget of €720K🔹 Worked closely with the creative department, guiding them through clients' challenges and consumer beliefs. This collaboration led to innovative solutions for business problems that had never been solved this way before🔹 Conducted ongoing trend-watching of the global and local marketing landscape using open reports and expert publications. It allowed to incorporate the latest ideas and frameworks into our strategic solutionsClients: Duracell, PUMA, SuperDry, Jameson, Chivas, Mega, Riviera (innovative sopping mall and social cluster), PIK Group (real estate developer, in TOP50 most powerful Russian brands) + more Show less

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  E:mg Effective Marketing Group

  Sept 2017 - Sept 2018

  Strategist

  EMG is a creative marketing communications agency | "Agency of the Year" Red Apple festival | #1 among independent agencies in the Effie Effectiveness INDEX Russia🔹 Formed 14 communication strategies across digital channels to win new business. From start to finish: I worked closely with clients to understand business needs, defined consumer problems to set the right comm direction, briefed & guided the creative teams, and prepared communication plans & ecosystems to move campaign messages to effective channels. As a result, won 6 tenders with an approximate budget of €975K.🔹 Created more than 50 ideas for brand integration in media and influencers' content using my experience in public relations and journalism fields. It allowed to demonstrate to clients how the creative idea would work in the proposed channels and showcase a comprehensive approach to campaign implementationClients: MasterCard, PepsiCo (Lipton, Chudo), ‎Hasbro + more Show less

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  Mediabrands

  Sept 2018 - Jun 2022

  Consumer Behaviour Analyst | Senior Strategist

  As a member of IPG Mediabrands Central Strategic Team I work closely with 4 agencies: Initiative, UM, Highlight (creative communications) and HADI (digital marketing)🔹 Created and presented 50 communication, media and social media strategies across digital and traditional channels to support existing agencies' clients and tender new business. As a result, retained current clients and won 20 pitches with an overall budget of €7.6M🔹 Conducted 90+ customer researches to understand the target audience and define local market consumer insights, using industrial data tools, designing quality surveys and exploring open-source reports and expert articles. It helped media & project teams to improve tactical solutions and increase clients' KPI (engagement, awareness, convention) by up to 10%🔹 Developed and presented 10+ deep market research and trend watching for FMSG (food, toys, clothes) and beverage (alcohol, energy drinks) categories, exploring global and local data about consumers' behaviour, purchase patterns and media consumption. It allowed clients to make data-based decisions and agency teams to grow relations with current clients🔹 Conducted senior client workshops on Brand & Communication Strategy, where I broke down the significance of creating a consistent brand image, fostering trust between the brand and its audience, and the necessity of collaborative planning involving communication and media instrumentsClients: Kinder, Hasboro, IQOS, ROST (№1 vegetable producer in Russia), Auchenoshan, Unilever, Bonduelle, Ehrmann, Heinz, Glenmark + more Show less