Hong Ling Lee

Experience

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  Appco Group Asia

  Jun 2016 - Mar 2017

  Marketing and Sales Executive

  ● Represented various clients as field representatives to aid in their marketing efforts for below-the-line advertising. Past clientele include: 365 Cancer Prevention Society, Bone Marrow Donor Programme, Special Olympics Asia Pacific, Domino’s Pizza Singapore● Led a team of 5 sales people as part of a leader mentorship programme due to exemplary performance in the first month after job commencement● Exceeded sales KPI by 30% with the augmentation of an existing strategy in door-to-door sales● In-charge of recruitment and training of new staff, propelled by a deep understanding of client’s marketing objectives and requirements Show less

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  Aik Chuan Group

  Mar 2017 - May 2019

  Business Development Executive

  ● Strategized and spearheaded project to grow company’s fleet in response to declining sales from 2 to 16 yachts within 6 months, hence resulting in a 200% increase in sales● Developed the SgYacht Elite membership programme from scratch to improve customer retention rate and successfully recruited more than 100 members over 2 months● Negotiated and secured top tier partnerships with partners such as DBS, Safra, Singapore Airlines, NSRCC and Aranda Country Club● Built close relationships with key external stakeholders such as DBS and 3 other yacht charter company Show less

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  Sgyacht (Aik Chuan Yacht Charters Pte Ltd)

  May 2019 - now

  Business Development Manager

  • Built strong network with the yachting community over the past two years which includes private and business owners, marina owners and marine maintenance companies.• Successfully spearheaded the end-to-end construction of a bespoke charter yacht, adhering to the project schedule and achieving zero cost overruns• Devised a cost-effective minimum viable product (MVP) strategy for operating a yacht charter business amidst the challenging circumstances of the pandemic-induced downturn in the Singapore tourism industry• Conducting comprehensive monthly market research to ensure that Aik Chuan Yacht maintains a consistently competitive pricing strategy.• Utilizing Google Analytics to monitor website traffic and enhance conversion rates. Making monthly adaptations to charter packages in order to accommodate peak periods.• Managing and maintaining www.sgyacht.com (Wix) to ensure effective web presence. Implementing ongoing SEO strategies that consistently position our website within the top two pages of search results for yacht charters in Singapore.• Developing and executing strategic Google Ads campaigns that consistently deliver a strong return on investment (ROI) ranging from 400% to 700% on a monthly basis• Recruitment and hiring of foreign workerstenance companies. Show less

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  AC eshopping Pte Ltd

  Sept 2020 - Dec 2021

  Business Development Executive

  Aik Chuan Eshopping Pte Ltd – Business Development Executive (GM in training) September 2020 – Present• Acquired Marketplace CMS knowledge and skills • Brought in CSD disposable masks during covid-19 pandemic which is a popular brand in Taiwan, HK and japan. Generated sales of $250,000 in 5 months• Carefully managed a team of 6 during high volume sales during 2020 year end sales (10.10 , 11.11 , 12.12)

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  Frass Pte Ltd

  Jul 2021 - now

  Co-Founder

  Frass is looking to explore more into green technology, we are always venturing into new green projects with Singapore’s Institutes of Higher Learning (IHLs) such as National University of Singapore and Republic Polytechnic. Our team is up for every job, managing projects with the skill and experience our clients have come to expect. Please get in touch to learn more about our team, our company or for details about the services we provide.

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  MaNaDr Mobile Health

  Aug 2023 - Jun 2024

  Business Development Manager

  • Identified a critical gap in ManaDR's corporate healthcare product by conducting market research, which revealed a lack of hospitalization coverage.• Initiated discussions with Raffles Health Insurance and Income to explore the possibility of joining their panel list to enhance ManaDR's corporate healthcare offering.• Played a pivotal role in recognizing the absence of SEO and online advertising on the corporate healthcare website, leading to an improved understanding of the challenges surrounding online sign-ups.• Effectively addressed senior management inquiries regarding the lack of online sign-ups by highlighting the need for SEO and online advertising strategies to enhance the company's online presence and drive customer engagement.• Spearheaded a successful digital marketing campaign, working closely with the marketing team to create a targeted ad budget and campaign, resulting in a substantial improvement in the online presence of ManaDR.• Exceeded expectations by partnering with a colleague to close 25 corporate healthcare customer cases within just 2 months, outperforming industry standards. This rapid success stands in stark contrast to the 6 years and a team of 10 required by a key competitor to secure a similar number of clients.• Successfully hosted a booth at the Accounting and Finance Trade Show at Suntec City, resulting in the acquisition of 70 new strong leads and establishing 5 potential partnerships for cross-promoting corporate healthcare products. Show less