Experience

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  The peninsula

  May 2012 - May 2021

  Marketing manager

  • Participated in annual strategic planning process to generate leads.• Contributed to the development of yearly marketing plan to ensure long term growth.• Conducted research on current trends and audience preferences.• Planned, executed and evaluated all year long events according to budget, target audience and objectives.• Developed digital marketing strategies through various online promotions.• Generated, published and shared daily content/online ads. • Optimized company pages within each platform to increase the visibility of social content.• Engaged and worked closely with influencers to increase brand awareness. • Tracked the performance of all marketing campaigns ensuring ROI is maximized.• Optimized the company’s website regularly by updating content, usability and performance (SEO).• Handled online community though actively engaging with customers’ feedback and complaints.• Managed a loyalty program to encourage traffic.• Overlooked the development of print communication materials from design stage to distribution.• Managed the retail buying process of our sister company including developing brand strategies, building relations with suppliers, selecting/purchasing lines of products, forecasting stock levels and promoting brand growth and expansions (Koral, P.E Nation, Terez, Michi, Electric & Rose, Roam shoes). Show less

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  Aura assinie

  Dec 2019 - Apr 2020

  Markering & social media manager

  • Developed communication strategies, brand guidelines, brand value, mission, and vision.• Managed social media strategies to increase online presence and sales.• Created content for all social media platforms that encourages audience to take action.• Measured all digital marketing campaigns performance.

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  Diot siaci middle east

  Sept 2023 - now

  Marketing manager