Amy Ridehalgh

Experience

• 

  Impact Magazine

  Jan 2019 - Jan 2021

  Associate Designer

  My role involved receiving a magazine article brief, designing page layouts in line with house styles, drawing unique illustrations for each article, constructing the final layout then liaising with editors and collaborating on final design details. Good teamwork and communications between all parties was necessary to ensure high quality content was produced in time for print deadlines

• 

  Bright Network

  Jan 2020 - Jan 2020

  Business, Operations & Marketing Experience

  Online Internship involving market research followed by production of a targeted marketing strategy for a product launch. The ideas and concepts were then presented to colleagues. Afterwards, constructive feedback was reviewed

• 

  Ribblesdale Swimming Pool

  Jun 2020 - Aug 2020

  Lifeguard

  Responsibilities included: - Maintaining and ensuring pool safety - Up-to-date first aid training- Upholding hygiene standards- Dealing with customers- Punctuality- Maintaining friendly working environment

• 

  TTK Confectionery

  Jul 2021 - Jul 2021

  TTK Confectionary Marketing Intern

  Joining the creative team, I worked independently on multiple content creation tasks including producing and editing promotional videos, product photography and developing strategies to increase B2C platform engagement. Further responsibilities included: - In-depth competitor research and presentation of how the brand could be enhanced- Experience in the sales sector where I collated a list of potential B2B contacts and engaged with them on socials - Set design and construction- Packaging corporate gifts Show less

• 

  Twinkl Educational Publishing

  Dec 2021 - now

  Managing, directing and driving the Twinkl Crafts product to success. Unique blend of creative application alongside analytical data driven decision making.Core responsibilities:- Product strategy and guiding product throughout stages in the product lifecycle.- Developing projects, setting priorities and setting appropriate deadlines based on customer needs.- Collaborative work across the business with various other departments including other product teams.- SEO optimisation across resources produced in the product.- Data analysis and data driven decision making for redirection onto successful paths.- Strong communication skills to translate vision into actionable plan.- Market research including conducting competitor analysis and ongoing field research.Product specific responsibilities:- Marketing across range of social media including Pinterest and Instagram. Video editing skills utilised to produce trending tiktok style videos of crafts for the socials.- Hands on approach by designing and making crafts and instructions for the product. My unique crafting skillset resulted in content for customers which was not previously available, such as crochet and knitting patterns. These crafts are produced to a professional standard and written in a clear, age appropriate manner.- Passion for crafting resulting in being expert in this field with genuine interest in finding trends and solutions to add to our offering.- Use of graphic design skills to develop new templates for instructions to allow age appropriate facing resources on site and across socials. Show less - Creative control on designing educational resources for children. - Focus on resource accessibility and usability for children whilst also being engaging and eye-catching.- Awareness and knowledge of target audience catering designs specifically for them.- High professional finish maintained throughout high production demands and deadlines.- Experience maintaining brand guidelines throughout resources produced.- Extensive use of design software including Adobe indesign, Adobe Photoshop, Adobe Illustrator, Microsoft Powerpoint and Microsoft Word. Show less

  • Product Manager

    Nov 2022 - now

  • Junior Graphic Designer

    Dec 2021 - Nov 2022