Jo Ramsay

Experience

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  Target Group

  Jan 1999 - Jan 2001

  Marketing Executive

  Event management: complete project management of trade shows, business conferences and speaker programmes, exhibitions, internal events and road shows.

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  Target Group Ltd

  Jun 2001 - Oct 2006

  Marketing Operations Manager

  Marketing strategy and planning with responsibility for all direct mail activity: worked with Sales and Marketing Director to create and build an integrated marketing plan; created, planned and executed direct marketing concepts and campaigns covering mailshots, letters, telemarketing campaigns and seminar initiatives.---------------------------------Salesforce.com Administrator:---------------------------------• Set up the Target Group org based on company requirements and processes • Planned and managed the data import process utilizing internal and external resource• Executed rollout on time, on a phase basis overseeing technical set up and user training for 80 system users• Monitored user adoption and developed trouble shooting guidelines using internal service management resource Show less

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  Real Success Coaching

  Jun 2007 - Mar 2009

  Marketing Manager

  Responsible for the co-ordination and management of all marketing activities for company brands; Success Broker Coaching, Success Business Coaching and Real Success Coaching. Activities included: event management, direct marketing, website design and maintenance, marketing collateral (design and print co-ordination).

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  Target Group

  Jul 2009 - Dec 2017

  ** Remotely supporting UK Sales and Marketing colleagues **Market Focus: Insurance, Finance Brokers & Bridging Lenders• Sales pipeline growth via highly targeted market acquisition campaigns. Website content generation, remotely collaborating with product managers.• Event support, liasing directly with UK suppliers and UK Sales colleagues to arrange all items for attendance. Data building, researching key universes, mapping and importing data into salesforce.com.• GDPR Project Marketing Lead - Documented marketing processes identifying areas of risk and integration with third parties. Worked with UK legal colleagus to make changes in the privacy and cookie policies. Audited EU lead and contact information to identify levels of opt in. Show less Market Focus: Insurance IndustryResponsible for developing annual integrated marketing plans and managing marketing budgets for the for ANZ region. Working closely with the Business Development Team to assist in sales pipeline growth. Lead generating activities via highly targeted market acquisition campaigns. Also responsible for event management, website management, and client and partner marketing initiatives. -------------------------------------------Salesforce.com database management:-------------------------------------------• Data Enhancement: defined sub-verticals and competitors, researched and sourced target lists used to drive marketing campaigns• Data Integrity: data cleansing activities and scheduled data maintenance to ensure ongoing data quality Show less

  • UK Virtual Marketing Assistance

    Jul 2016 - Dec 2017

  • Marketing Manager - Target Group ANZ

    Jul 2009 - Dec 2017
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  Adjunct Marketing

  Dec 2017 - Apr 2018

  Director

  Contracted virtual marketing assistance. Key focuses: website content management, email marketing campaign management, data cleanse, build and import prep projects. Offering pro bono assistance to salesforce.com .orgs to build System Administrator experience - get in touch!

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  Electro Optic Systems Pty Limited

  May 2018 - now

  • General Manager, Global Marketing

    Oct 2021 - now

  • Global Marketing Director

    Apr 2020 - Oct 2021

  • Marketing and Media Manager

    May 2018 - Apr 2020