Hande Demirci

Experience

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  Eczacıbaşı Yapı Ürünleri Grubu

  Aug 1998 - Aug 2000

  Product Manager

  Directed $2 million in annual marketing initiatives across distributor networks in the USA, Germany, Turkey, and Italy. Oversaw consumer promotions, sales targets, and product development while driving strategic planning, forecasting, and competitive analysis on pricing, sales, and distribution.

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  Pepco Sales

  Jul 2002 - Nov 2003

  Marketing Manager

  Designed and executed integrated marketing plans, managing the budget to maximize ROI. Provided strategic guidance for target accounts across industries and led campaigns to boost company visibility, revenue, and vendor market share.

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  ABN AMRO Bank N.V.

  Nov 2003 - Apr 2005

  Foreign Exchange and E-commerce Officer

  Supported e-commerce product management by defining project requirements, conducting user acceptance testing, and assisting with client application issues and training. Managed the LaSalle Bank financial markets portal for North American FX clients, and contributed to marketing initiatives through market research, competitive analysis, and campaign support.

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  DenizBank

  Jan 2006 - Jul 2007

  VP of Retail Marketing

  Developed and implemented a customer segmentation strategy to guide product marketing and sales at the retail level. Delivered actionable insights on customer profiles to sales and marketing teams, and created a loyalty card program tailored for the high-value retail segment.

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  Kidomino Ltd.

  Sept 2007 - Jan 2021

  Co-founder / Company partner managing Marketing and E-commerce

  Founded an e-commerce company with three websites, achieving consistent growth in revenue and profitability. Led digital marketing initiatives across SEO, email, social media, and content, while managing website development and a team of web developers. Built partnerships with multinational corporations, enhancing employee loyalty with personalized promotions and gifts.

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  Refika'dan

  Nov 2021 - now

  Head of Digital Marketing and E-commerce

  Led the e-commerce strategy for Refika’dan, managing a team of 13 to achieve year over year revenue increase and profit margin turnaround. Oversaw a strategic merger with a top kitchenware company, optimized ERP integration across marketplaces, led digital growth, enhanced UX to boost website sales and reduced customer returns through streamlined inventory and delivery processes.