
Timeline
About me
Strategic insights Director, Europe at The Coca-Cola Company
Education

Kyiv slavonic university
1994 - 2000Master's degree finance and bankingFaculty: Finance and credits Specialty: Economist- financier (Bachelor + 1 year)

Esmt berlin
2023 -Current student on gomba business administration and management, technologies and innovations
Experience

Joint venture "link ltd
Oct 1995 - Nov 1997EconomistSales, credits control Shipments arrangementMarketing issues managing

Axxon ukraine
Jan 1998 - Jan 2000Assistant to sales director/sales department• Assistance to the top management • Assistance to the marketing dept.• Commercial bonus system operating (automatized the process of calculation in MS Excel) • Commercial reporting system (Created the comfortable forms for quick calculating and sales analysis) • Professional presentation preparation• Recruiting, screening and hiring commercial personnel• Front office management

Papastratos
Dec 1999 - Dec 2001Personnel legal proceduresRecruiting, screening and hiring personnelProfessional presentation preparationConflict resolutionSolid knowledge of labor laws, performance&appraisal system, trainings Organization Assistance to the General Manager in all business issues Front office management/supervision/solving administrative issues of the company(Includes buying office equipment and supervision the administrative staff)Recruiting, screening and hiring administrative personnelFollowing the legal/law issues of the
HR manager
Apr 2000 - Dec 2001Assistant to the General Manager
Dec 1999 - Apr 2000

Wrigley ukraine llc
Jul 2002 - May 2003Sales administrative manager assistantOrders processingSales reporting and analysis (Belorussia/Moldova/Ukraine region

Wrigley llc
May 2003 - Mar 2013• Building, training and developing Customer Service, Demand Planning and Logistics team (6 subordinates)• Creating department politics, procedures and strategies• Managing tender processes with Logistics and transport operators• Developing and monitoring department’s budgets• Solving critical issues with suppliers (Wrigley’s factories)• Developing and monitoring SAP master data (FTS)• Providing internal trainings for Wrigley’s employees (Sales, Logistics, Planning, Customer Service) • Wrigley-Mars sugar business merge Operational team leader (developing and monitoring all operations aspects of the deal)• SAP FTS PU (Power User in Forecast to Stock SAP module) Show less • Sales/Demand Planning (rolling forecast and strategic business planning including New initiatives), Supply Chain issues processing (Ukraine, BCC region 12 countries – implementation, control and system operation)• Sales Analysis&Operation systems implementation (UBCC region)• Stocks, product availability, production lines monitoring (in terms of demand planning) • Project management system implementation in Sales projects (Ukraine, Belarus, Caucasus)• Business Review reporting&presentations (UBCC region)• SAP FTS/OTC Power User back-up, SAP projects leader• Creating and implementation Customer Service procedures, control of dept.operation Show less
Planning&Logistics Manager
Nov 2007 - Mar 2013Demand Planner
May 2003 - Nov 2007

Samsung electronics
Mar 2013 - Aug 2013Marketing communication system supporting manager•Established reporting and analysis system targeted to sell-out increase •Analysis of Retail marketing activities (promoters effectiveness, retail equipment effectiveness, brand shops operational analysis)

British american tobacco
Aug 2013 - Apr 2014Area planning and insights manager•Leading Ukraine-Moldova-Belarus area SOP process •Owning the Area volume forecast and provide it to all relevant parties as per business review cycle schedule•Overseeing the analysis of economic situation, market trends and consumer behavior across all end markets in the Area•Providing marketing team with internal and external Area-wide marketing information to assist informed decision making •Providing robust performance analysis, identifying relevant market/ competitors/ consumers/ macroeconomics/ regulatory drivers•Driving forecasting/modeling capabilities improvement in the area •Developing analytical frameworks/regular analysis, which enable performance monitoring and identify risks/ opportunities•Initiating and leading projects oriented to process and communication improvement targeted to achieve better business results by mitigation the risks Show less

The coca-cola company
Sept 2014 - now• Custodian of the volume part of corporate BU reporting cycle, including preparation of BU Quarter review, multiple BU reports and dashboards, actual and forecasted volume submissions to finance (Rolling estimates, Business plan and Actuals)• Controlling the volume related information data sources to ensure data quality in a timely manner (incl. BU Compass)• Managing the main provider of Retail Audit in CEE BU, AC Nielsen including budgeting, BU services level set up, BU Contract maintenance, ensuring data quality and necessary BU reporting as well as analysis and projects based on Nielsen data• Owning Industry Estimate process and all sub-processes connected to it: Red books submission, defining the best way of total Industry estimation in volume and value, continuously improving the process, Operational income pools, Channels size and projection, New categories potential identification, Macro economics analysis and its impact to Industry including weather and early warning reports• Managing relationships with Global Data service provider as the main source of Industry estimate process, deciding on services level and working on data quality with vendor• Main contact for Group and Global teams on multiple performance data requests to ourr Business Unit, including commentary on Forecasted volumes, data required for merge&aquisitions, etc.• BU support on DMI allocation process: MVA, Economizer (more to come WIP) Show less • A key member of the Business unit Strategy & Insight team (30+ people), reporting to the Strategy & Insights Director, and also a critical business partner for the Franchise Operations Director, Country Managers as well as our Bottling partnersKEY RESPONSIBILITIES:• Drive BP/LRP and Vision processes at Franchise Operation level (CE), covering entire portfolio of brands • Provide recommendations on business opportunities and risks based on holistic insights (consumer, shopper, industry …etc.)• Recommend strategic initiatives to capture those opportunities and/or mitigate risks• Define the optimal set of tools and reports as well as the right methodologies to enable decision making process• Active participant of RGM process across CE markets (Data set up for entire CE, AT – part of Consumer insights team, CZ – Water strategy stream deep dive, rest – challenger at FO level) Show less •Leading UA ABP process within TCCS (Company and bottler), assuring alignment onprocess, calendar, insights, Long range TCCC global strategies and their localization •Responsible for business performance analysis and recommendation, forecasting of economy situation in the country, its impact to the industry and our business, generation of possible business solutions targeted to anticipate market odds supporting management decision on contingency planning.•Providing recommendations on R&O as well as portfolio and price strategies for FOD, CCL, Finance and Marketing team, bottling partner based on holistic insights which include: macros, industry trends, competitive intelligence, shopper, consumer and others•Managing relationships with Research suppliers including set of services, pricing, methodologies, project designs and so on Show less
Strategic Insights Director
Jan 2024 - nowStrategic insights Senior Manager Europe at The Coca-Cola Company
Mar 2021 - nowBusiness Performance Manager at CEE BU
Mar 2018 - Feb 2023Strategy Manager Central Europe
Nov 2016 - Mar 2018Strategy Planning and Insights Manager
Sept 2014 - Nov 2016
Licenses & Certifications
- View certificate

Leading with stories
LinkedinOct 2020
Languages
- enEnglish
- grGreek
- ruRussian
- ukUkrainian
- geGerman
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