
Timeline
About me
Senior Director, Client Strategy @ PMG
Education

Michigan state university
2004 - 2008Bachelor of arts - ba advertisingActivities and Societies: MSU AAF (American Advertising Federation) Cedar Banks | SCNO (Student Consulting for Non-Profit Organizations) | NSCS (The National Society of Collegiate Scholars)
Experience
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Students consulting for non-profit organizations (msu)
Jan 2005 - May 2008Advertising consultantOffered professional, pro-bono marketing consulting to nonprofit organizations.

American advertising federation
Aug 2006 - May 2008Senior creative (copywriting)- Clients: The Coca-Cola Company | AIM (AOL Instant Messenger)- Assisted in creating fully integrated marketing campaigns based on a client case study and situational analysis to compete at the National Student Advertising Competition.

Starcom mediavest group
Jun 2007 - Aug 2007Strategy media intern- Client: Hanesbrands Inc. (Hanes, Champion)- Assisted teammates in uncovering and interpreting consumer insights to provide complete communication strategies and activations across all major media channels for our client while gaining knowledge and understanding of basic media language, media math, and business acumen.

Starcom mediavest group
May 2008 - Jun 2011- Client: United States Cellular Corporation (U.S. Cellular) - Client: Wm. Wrigley Jr. Company (5 Gum | Eclipse | Altoids | Hubba Bubba | LifeSavers)- Created the first-ever Coachella webcast on Facebook and MySpace for Wrigley’s 5 Gum in 2010 - Client: Hanesbrands Inc. (Hanes | Champion)
Digital Media Supervisor
May 2010 - Jun 2011Digital Media Associate
May 2009 - Apr 2010Strategy Media Associate
May 2008 - Apr 2009

Kelly scott madison
Jul 2011 - Sept 2015Digital Media Director
Mar 2015 - Sept 2015Digital Associate Media Director
Aug 2012 - Feb 2015Digital Media Supervisor
Jul 2011 - Jul 2012

Ksm south
Oct 2015 - Oct 2023- Helped Tito’s Handmade Vodka become the #1 selling spirit in the U.S. and Ad Age’s 2017 Marketer of the Year
Vice President, Brand Solutions & Partnerships
Nov 2020 - Oct 2023Vice President, Strategy & Solutions
Jan 2020 - Oct 2020Strategy & Solutions Director
Feb 2019 - Dec 2019Digital Media Director
Oct 2015 - Jan 2019

Pmg
Feb 2024 - nowSenior director, client strategy
Licenses & Certifications
- View certificate

Creating and delivering presentations nano tips with jessica chen
LinkedinMar 2023 - View certificate

Crunch time tips to nail your next presentation
LinkedinMar 2023 - View certificate

Coaching skills for leaders and managers
LinkedinJan 2020 - View certificate

Creating and giving business presentations
LinkedinMar 2023 - View certificate

Managing for results
LinkedinJan 2020 - View certificate

How to present and stay on point
LinkedinMar 2023 - View certificate

Body language secrets for powerful presentations
LinkedinMar 2023 - View certificate

Micro-presentations: saying more in less time
LinkedinMar 2023
Volunteer Experience
Auxiliary Board Member
Issued by Reading In Motion on Apr 2012
Associated with Caleb PinkertonBoard Member
Issued by AUSAM on Jan 2017
Associated with Caleb Pinkerton
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