Experience

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  University of delaware

  Aug 2011 - Aug 2014

  -Produced digital media content for marketing and promotional use.-Interviewed and film key nursing faculty and graduate students.-Implemented marketing material to augment number of students enrolled in graduate nursing programs. -Produced digital and print media resources to encourage prospective students to enroll at the University of Delaware. -Conducted market research with current and prospective students to develop ICPs and USPs for our strategic marketing campaigns.-Leveraged breadth of campus resources across loci of athletics, sciences, arts, business, and more -Utilized interpersonal communication skills to assist patrons in completing their multimedia endeavors, troubleshoot projects, accomplish tasks, and collaborate with associates.-Worked with a variety of multimedia programs including Microsoft Office, iMovie/FinalCutPro, Photoshop, Audacity, and more at intermediate levels.-Managed a myriad of multimedia equipment such as digital video/still cameras, tripods, voice recorders, microphones, lighting kits, etc.

  • Digital Media Consultant - School of Nursing

    Jun 2014 - Aug 2014

  • Marketing Communications Intern - Office of Undergraduate Admissions

    Apr 2013 - May 2014

  • Student Assistant - Student Multimedia Design Center

    Aug 2011 - May 2014
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  Pecometh camp & retreat ministries

  Jun 2012 - Aug 2012

  Counselor

  -Responsible for 6 to 21 children, from ages 7 to 14, depending on camp program.-Conducted recreational and learning activities that would help kids develop social cognition.-Responsible for upkeep of camp facilities.

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  World cafe live

  Feb 2014 - May 2015

  -Managed phone and email traffic to the venue from patrons, artist management, sales clientele, etc.-Assisted in processing thousands of dollars in revenue through ticket sales each month.-Assisted touring performing artists in merchandise sales and inventory. -Created and executed marketing communication strategies for music, food & beverage and private events in a 750 capacity, two-stage music venue.-Worked with national, regional & local artists’ management and PR teams to create maximum exposure for concerts.-Performed market research.

  • Ticketing & Retail Associate

    May 2014 - May 2015

  • Marketing Intern

    Feb 2014 - May 2014
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  Starbucks: cherry hill, nj/san diego, ca

  Oct 2014 - Mar 2017

  Barista

  -Prepared quality food and beverages in a timely manner.-Demonstrated excellence in service and hospitality. -Remained patient and calm in stressful and fast-paced work environments.-Cleaned and maintained supplies, tools, equipment, and storage areas in order to comply with quality assurance standards.

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  Entercom sd (kbzt 94.9 fm, kson 97.3 fm, kifm 98.1 fm)

  Sept 2015 - Jul 2016

  -Acted as first point of contact for artists, listeners, and clients visiting or reaching out to the office. Then catering to their needs and answering their questions, or directing them to the appropriate department who can.-Performed in administrative support role to the Office Manager, Accounts P/R, and Marketing Department.-Maintained upkeep of office inventory and equipment. -Executed promotional objectives for 94.9 KBZT, 97.3 KSON, and 98.1 KIFM, at various concerts, caravans, and other large events in the greater San Diego area.-Assisted in upkeep of equipment ranging from tents, cameras, speakers, vehicles, and more.-Supported leadership in carrying out myriad of tasks to support the station, its listeners, sales clientele, and high profile artists.

  • Front Office Coordinator

    Mar 2016 - Jul 2016

  • Promotions Assistant

    Sept 2015 - Mar 2016
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  Belly up

  Sept 2015 - Apr 2020

  -Helped lay the foundation for the company’s digital marketing efforts on Facebook Ads, with an annual platform budget of $60,000 - $120,000, to promote hundreds of live music, dance, comedy and other experiences in the greater San Diego area, achieving a 493% ROI in a month at the peak of our success.-Helped to curate an email subscriber base of ~100,000 unique members. Conducted A/B testing & segmentation.-Grew our social media following across Facebook, Instagram, and Twitter by ~30,000.-Managed graphic designers, interns, off-site event staff, and street team members.-Compiled KPI reports monthly for the team, owners, and stakeholders.-Curated organizational storage structure for the digital assets of our 500+ client list. Show less

  • Digital Marketing Coordinator

    Feb 2017 - Apr 2020

  • Booking Assistant

    Aug 2017 - Oct 2017

  • Box Ofice Associate

    Jun 2016 - Aug 2017

  • Marketing Intern

    Sept 2015 - Jun 2016
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  Bloominari

  Oct 2016 - Oct 2017

  Freelance marketing manager

  -Developed, budgeted, and implemented digital marketing strategies and ad campaigns for various clients.-Conducted market research of various target audiences to determine their quality as leads.-Managed large volume of ads, blogs, and other various marketing content created by staff.

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  Diversyfund, inc.

  Oct 2020 - Apr 2021

  Paid media specialist

  -Strategized and executed cross-platform marketing initiatives with a ~$600k monthly budget, to grow DiversyFund's 18,000+ investor base and $38MM REIT. -Worked together with reps from Taboola, Quantcast, Verizon Media, Hulu, and Adroll to traffic native and programmatic display ads.-Worked to develop sponsored content seen in Morning Brew, The Penny Hoarder, Axios, Elevator, Stack Media, and more.-Developed and implemented paid search strategies on Google, Bing, Apple.-Helped to manage creative agencies and freelancers to develop graphic and video content.-Compiled KPI reports monthly for the team, owners, and stakeholders. Show less

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  Vssl agency

  Apr 2021 - Mar 2022

  Paid media manager

  -Led paid media efforts for a full service marketing agency with clients spanning healthcare, technology, enterprise services, and more.-Developed and implemented cross platform paid media strategies on Facebook, Google Ads Search & Display, Youtube, Twitter, Linkedin, and more.-Utilized content syndication platforms like Netline and farmed audience insights from 6sense.-Managed copywriters and graphics designers to develop content.-Compiled KPI reports monthly for the clients, executive team, and stakeholders. Show less

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  Omg23

  Apr 2022 - Oct 2022

  Paid search & social consultant (fx networks)

  -Planned and executed paid media strategies for FX Networks programming such as Atlanta, The Bear, What We Do In The Shadows, Reservation Dogs, The Old Man, Under the Banner of Heaven, Kindred, and more.-Managed buys across Meta (Facebook/Instagram), TikTok, YouTube, Twitter, and Snapchat.-Developed processes and refined workflow efficiencies for campaign executions.-Compiled KPI reports monthly for the FX Networks marketing executive team and stakeholders.

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  Penske media corporation

  Nov 2022 - now

  Associate director, paid social

  -Work alongside the audience development team to develop paid social, branded content sponsorship, and live event promotion strategies for Penske Media Corporation's menu of brands, including: Billboard, Variety, The Hollywood Reporter, Rolling Stone, Deadline Hollywood, WWD, Robb Report, and more.