Lorena Goncalves

Experience

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  Rádio Universitária 870 AM - UFG

  Jan 2008 - Jul 2009

  Due to my excellent performance as a reporter, I was selected to work as one of the radio's News Editor in the following year. This position, in addition to presenting a daily radio news program, also required editing all the content produced by the team, as well as tutoring the new reporters.By offering me the opportunity to lead diverse people in an environment of high demand and attention to detail, this experience was essential in shaping my leadership style, especially in relation to offering a sense of belonging, delegating tasks, managing time, and giving feedback. Show less Reporter of "Jornal das Seis", a daily news program. For a year, I worked covering Economy, Politics, Education, and Environment stories.In 2008, I worked in the journalistic coverage of a local election, interviewing and arranging interviews with candidates for mayor. I also engaged in live reporting on Election's Day, which led me to sharing significant stories related to local democracy, from infractions that occurred in polling stations, to the moment when the main candidates cast their votes.As a reporter, I also had the opportunity to denounce the precarious conditions of local prisons, and I was able to talk firsthand with female inmates who were selected to participate in a project that offered work inside a penitentiary - a type of initiative still uncommon in the Brazilian scenario. Show less

  • News Editor

    Jul 2008 - Jul 2009

  • Radio Reporter

    Jan 2008 - Jun 2008
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  SindMetal-GO

  Jul 2009 - Jul 2010

  Communications Intern

  At SindMetal-GO, I had the opportunity to put into practice all the knowledge acquired during my bachelor's degree in Social Communications. I actively worked in event coverage, both as a copywriter and as a photographer and video reporter; planned and organized internal and external events for hundreds of participants; and wrote dozens of press releases and developed media kits to promote the company's initiatives to the local press.

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  SindMetal - GO

  Aug 2010 - Feb 2012

  Communications Coordinator

  After a year of professional growth as an intern, I quickly ascended to become the head of the Communications Department. Leading a team of four people, I worked to solidify and expand SindMetal's institutional website, and to manage the company's institutional content creation, from feeding communication channels (such as Youtube) and arranging the journalistic coverage of events, to publishing newspapers and magazines, and improving the company's Public Relations efforts - which also included nurturing the relationship with government representatives and the local Media. Show less

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  Editora Abril

  Mar 2012 - Jan 2015

  Social Media Analyst and Community Manager

  After being selected through one of the most competitive trainee programs in the country, I had the opportunity to work at the then largest publishing company in Latin America. Allocated in an innovative digital hub, I was in charge of social media projects for 17 magazine brands, most of them related to science, entertainment, education, sustainability, and travel.Some of my achievements include:- The development of a successful organic engagement strategy that led the Facebook pages of "Guia do Estudante" and "Superinteressante" to surpass 3 million followers.- Superinteressante’s profile became a reference on Twitter due to its high engagement rate and innovative approach.- In just six months, the Facebook pages of Viagem e Turismo, Guia Quatro Rodas and National Geographic Brazil grew over 200% in number of followers.- The development of strategic Analytics reports that brought insights to leverage the content creation work of the company's editors and reporters.In addition, I was an active participant in Abril's digital media committee - an important business initiative that brought innovation and a pioneering spirit to the company's social media efforts. Show less

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  ASICS Corporation

  Jan 2015 - Aug 2016

  Digital Media Specialist

  At ASICS, I had the opportunity to lead Brazil's subsidiary’s digital marketing efforts, from developing projects' scopes and briefing advertising agencies, to defining strategic metrics and KPIs and optimizing campaigns. In addition, I was responsible for all social media content creation, community management, and the localization of social media assets from Japan (company's headquarters).During the Rio 2016 Summer Olympics, I worked on live coverage of ASICS' events involving sponsored athletes and influencers. Daily workflow with international teams from Japan, Europe, and the US. Show less

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  Epson do Brasil

  Sept 2016 - Aug 2021

  Web Content Analyst Sr

  - Localization of global / NorAm marketing assets to Brazil and the Caribbean, in both English and Portuguese.- Development of regional content, including landing pages and product detail pages, for Brazil's and the Caribbean's websites.- Responsible for updating Epson's B2B website in Spanish, English and Portuguese.- Creation of content for SEM campaigns, as well as Facebook (Meta) and LinkedIn campaigns.- Approvals of media plans and all social media content for Brazil.- Lead generation strategies for Epson's websites.- SEO.- Management of internal and external stakeholders in both Latin America and North America. Show less

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  Epson Canada

  Sept 2021 - now

  Leading Latin America's Online Marketing team to develop and offer strategic web content that solves the main pain points of consumers in Argentina, Brazil, Bolivia, Caribbean, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Mexico, Paraguay, Peru, Uruguay, and Venezuela.Responsible for 14 corporate websites for the final consumer + 1 website for B2B public. Content in English, Spanish, Portuguese.Interface with more than 100 internal stakeholders throughout Latin America and Epson's headquarters in Los Alamitos, California; in addition to stakeholders from creative agencies and other business vendors. Show less

  • Assoc. Manager, Latin America Online Marketing

    Sept 2022 - now

  • Sr. Online Content Specialist

    Sept 2021 - Sept 2022