Teodora Tunsu

Experience

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  Violet Advertising

  Jun 2010 - Jul 2013

  • Day to day administration of the accounts assigned. • Contributing to the development of brand plan based on thorough understanding of the market and consumer.• Lead of briefing process from client to internal cross-departments briefing.• Working with the brand team to ensure that the creative briefing process is brought to life and that meetings are a source of inspiration.• Ensure the continuous progression of work by building strong relationship with all core departments – media, production, planning and creative. • Running meetings, presenting and selling creative ideas.• Cost estimates, budget management and invoicing. Show less • Main point of contact between the brand team and the other departments in the agency, on issues relating to the efficient administration of the accounts. • Research for new briefs and clients.• Writing meeting reports.• Liaise with production department for estimates and prepare client estimates for account manager.• Briefing all jobs accurately. Checking and reporting on the campaign's progress. Keeping in contact with the client at all stages of the campaign.• Checking that client approvals are sought and given prior to start of any work.• Monitor and regularly review client and competitive data, keep the brand team informed of any key developments, trends in the market.• Responsibility for invoice control and queries in close liaison with finance and production. Show less

  • Account Manager

    Nov 2012 - Jul 2013

  • Account Executive

    Jun 2010 - Nov 2012
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  Propaganda

  Jul 2013 - Jul 2015

  Branding Manager

  • Handling and coordinating strategic branding and design projects for clients assigned ranging from brand positioning, brand strategy, ID, brand architecture, packaging, product design etc.• Hands on the management of the project from A to Z. Lead point of contact for any and all matters specific to accounts assigned and internal resources. • Meeting the business objective established at the beginning of the year for every client.• Bringing new projects and enhancing business for the existing clients. • Contributing to the development of the agency's values and following them in the relationship with the client and with the suppliers. Show less

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  Tchibo

  Jul 2015 - Dec 2016

  Marketing Specialist

  • Cafissimo and Davidoff Brand Management. Supporting and coordinating all brand and trade marketing initiatives in close relationship with Sales team, including product forecasting, P&Ls, international reporting, product deployment, A&P budget management.• In charge with all Marketing activities for retail business (Tchibo shop - food & non-food business).

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  FrieslandCampina

  Dec 2016 - now

  • Contribute to the development and execute the 3 years and yearly marketing plans for the bread pairing categories (Napolact Cheese and Butter) & cross-category for other FC pioneer brands (Frico & Campina)• Co-create and execute integrated commercial plans together with trade marketing and sales• Design, develop and execute the innovations for the assigned categories, tightly collaborating with R&D, regional team and other functions• Continuous management of marketing mix (product portfolio, prices, packaging, trade channels presence, communication)• Develop efficient integrated communication campaigns with clear objectives and effectiveness evaluation• Propose, evaluate and monitor A&P expenses for own projects• Brand and advocate in daily communication with agencies, other departments, regional teams• Acknowledge and translate into proactive actions a complete external landscape: competition moves, retail & brand tracking analysis, consumer & shopper understanding, media landscape, communication, promotional & trade channels trends• Manage agencies in terms of designing work plans, clear feedback, permanent updates and agencies performance evaluations Show less

  • Senior Brand Manager

    Jul 2018 - now

  • Brand Manager

    Dec 2016 - Jun 2018