Michael A.

Michael A.

Sports Performance Specialist

Followers of Michael A.480 followers
location of Michael A.London, England, United Kingdom

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  • Timeline

  • About me

    Project Manager | Marketing | Former Elite Athlete πŸ₯‡

  • Education

    • Brunel University London

      2019 - 2021
      Master of Science - MS Physiotherapy

      Activities and Societies: Physiotherapy Racial Equity Action Group - Awarded the Vice Chancellor's Award for Students

    • Northern Michigan University

      2016 - 2019
      Bachelor of Science - BS Sport Science 3.97 GPA on 4.0 scale (Summa Cum Laude)

      Activities and Societies: NMU Wildcats American Football team - Made the Dean's list every semester from arrival to graduation

    • University of Birmingham

      2015 - 2016
      Bachelor’s Degree Sport and Exercise Science

      Activities and Societies: University of Birmingham Lions American Football team πŸ† National Championship winner and Finals MVP Transferred to Northern Michigan University on an academic and athletic scholarship

  • Experience

    • AT Performance

      Jun 2019 - Jun 2022
      Sports Performance Specialist

      Identified a lack of high performance coaching for American sports in the UK and strategically positioned myself within this gap to provide a professional service for a growing community of recreational and professional athletes- Collaborated with the NFL Academy to deliver private bespoke training to their athletes during the offseason and consultation services during the season.- Negotiated a brand and merchandise distribution partnership with premier sports retailer EP Sports.- Conducted research and in-service feedback mechanisms to gain a detailed understanding of clients' needs and motivations, track client satisfaction, and draw client insights for input to service recommendations.- Attained 95% positive client feedback in helping achieve their athletic goals by having a deep understanding of the client and identifying where I can provide value.- Communicated brand value, quality, and style to educate and entice potential clients.- Implemented marketing strategies that resulted in improved reach to over 12,000 online accounts resulting in a client base growth of 21% Show less

    • The Sole Network

      Sept 2019 - Feb 2022
      Co-Founder

      The Sole Network is an e-commerce business that operates within the secondary fashion market leveraging the exceeding demand of sought-after shoes and clothing.- Maintained up-to-date product knowledge of major retail brands (Nike, Yeezy, New Balance), their current sales pricing, brand events, and promotions, demonstrating a deep understanding of the fashion marketplace, the consumer, and associated trends. - Made key decisions on product developments, conducted pricing and profit analysis, and handled product queries- Identified process and product improvement opportunities, generated ideas for product enhancements, and supported implementation- Improved the customer journey for businesses and individuals externally who have accessed and utilised these products- Cultivated strategic business and customer relationships, evaluated needs and opportunities within customer accounts and negotiated effectively to obtain customer sales.- Provided solutions to complex customer requests and problems establishing credibility and enabling the development of business relationships in Beijing, Dubai, and the US.- Developed three online sales channels which have generated 200+ transactions globally leading to a 150% increase in revenue- Increased overall sales by 23% by creating a customer loyalty and referral program Show less

    • Brunel University London

      Oct 2019 - Oct 2021
      Student Physiotherapist

      Modules included Human Anatomy and Physiology, Rehabilitation, Musculoskeletal, Respiratory, Neurorehabilitation, Cardiovascular Health, and Critical Care- Gained experience in assessment and treatment of patients in a variety of clinical settings- Independently prioritised and managed a daily caseload of 8-10 patients, taking responsibility for assessment, ongoing treatment, management & maintenance of accurate documentation- Liaised closely with wider MDT including occupational therapists, speech and language therapists, specialist nursing staff, and doctors- Attended in-service training on a variety of clinical topics, including case studies & CPD presentations- Responsible for discharge planning, taking into account the wishes of the patient & family. - Collaborated with occupational therapists to make recommendations related to assistive equipment upon discharge. Completed all referrals and documentation related to discharge in a timely fashion. Show less

    • Flight Club London

      Nov 2021 - Jul 2023
      Product Specialist

      Exploiting a significant gap for plyometric and ballistic training within the fitness industry, with ambitious goals to transform the market and compete with market leaders.- Conducted thorough market research to develop the idea.- Collaborating with commercial gyms to validate the service using small groups of early adopters to test and facilitate feedback for improvement.

    • Wiser

      Feb 2023 - now
      • Project Manager

        Oct 2023 - now
      • Project Associate

        Feb 2023 - Sept 2023
  • Licenses & Certifications

    • Product Management 101

      Udemy: Online Courses
      Feb 2022