
Ivan A. Rodriguez Ostolaza
Product Manager Diagnostics Division

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About me
Director of Pharmacy Network and Contracting
Education

University of Puerto Rico-Mayaguez
1989 - 1994Bachelor of Arts - BA EconomicsActivities and Societies: Presidente Asociacion Estudiantes de Economia 1993-95

Florida State University
1991 - 1992Exchange Program Economics
Universidad del Sagrado Corazón
1999 - 2004Graduate Studies International Marketing
Experience

Abbott
Nov 1996 - Jun 2000Product Manager Diagnostics DivisionDeveloped and implemented consumer sales and marketing strategies for Abbott’s Diagnostics and OTC products (EPT™ Pregnancy test and Medisense™ ). Worked with sales representatives, key account managers and merchandisers in the implementation of trade strategies and category management initiatives. Identified leverage points in the buying process to increase the use of Abbott Institutional products, specifically in hematology, clinical chemistry, immunology, diabetes and oncology.

Eli Lilly and Company
Jun 2000 - Mar 2004Business Unit Manager Puerto Rico, Central America and the West IndiesResponsible for achieving sales, profit and operational expenses targets and the implementation of the sales and marketing strategies for Puerto Rico, West Indies and Central America. Responsible of the development of the Gemzar™, Alimta™ and Xigris™ business plan for Puerto Rico, West Indies. Accountable for the integration of the Managed Care, Human Resources, Market Research, Medical and Government Affairs Departments to the business unit strategies

Baxter Healthcare
Aug 2004 - Dec 2010Managed Bioscience Business Unit from the strategic planning to the tactical execution of the marketing campaigns with full year and long term P&L responsibility. Analyze extensive marketing research findings on target segments, users, key opinion leaders and patients to identify gaps and/or opportunities to proactively define modifications to the product’s marketing strategy. Worked hands-on with the sales representatives and managers to ensure proper deployment of plans and acquire first hand market intelligence. Show less
Sales and Marketing Manager
Dec 2008 - Dec 2010Commercial Manager Caribbean Region
Aug 2004 - Dec 2008

Nestle HealthSciences @ Del Valle Brands
Apr 2011 - Dec 2012General ManagerResponsible for the development and execution of all Nestlé Nutrition (Boost™ and Carnation Breakfast Essentials™) business unit strategies. Implement marketing plans and long term strategies to address current market needs and prepare the organization for new industry trends. Provide leadership for the implementation of trade strategies, corporate responsibility programs and execution of business plan according to company values.

Olympus Corporation of the Americas
Mar 2013 - Oct 2014General ManagerOlympus is a precision technology leader, creating innovative opto-digital solutions in healthcare, life science and consumer electronics products. Worked collaboratively with colleagues of the Latin America affiliates to leverage investment, processes and market strategies across diverse business lines. Implemented new go-to-market strategies integrating financial, educational and technical services improving customer satisfaction levels. Managed a competitive professional sales, marketing and operations workforce in a highly technological and regulated environment. Show less

Best Option Healthcare
Oct 2014 - Feb 2019Sr. Specialty Pharmacy Business DirectorDeveloped and implemented integrated business plan for the specialty pharmacy business unit. Designed territories, customer's segmentation strategies and provided the blueprint for market incursion and expansion becoming the fastest growing and third largest specialty pharmacy in Puerto Rico after four (4) years. Overall responsibility for the successful completion of internal/external audits, accreditation processes and strict compliance of local and federal regulations. Design plans for the implementation of promotional activities, patient outreach strategies, and corporate responsibility programs. Lead the service and financial negotiations with PBM's, insurance companies and manufacturers's for pharmacy network access and limited distribution drugs management. Show less

PharmPix Corp
Aug 2019 - nowImplement contract management and retention strategies for the pharmacy provider’s network in Puerto Rico and USA achieving optimal value for plan sponsors and providers. Develop and foster business relationships with pharmacy marketplace stakeholders; PSAO’s, chain, independent, LTC, specialty and mail order pharmacies. Sustain and increase pharmacy services availability for contracted members and implementation and coordination of specialty pharmacy drugs cost contention and care management programs.Ensure all pharmacy providers have active network status by completing initial and subsequent credentialing and contracting documentation in alignment with internal, local, and federal requirements and regulations. Ensure timely cost appeals process securing appropriate service and drug reimbursement rates. Implementation of pharmacy audit program with strategies aimed to reduce and detect fraud, waste and abuse and appropriate claim submissions in accordance with applicable pharmacy law. Show less
Director of Pharmacy Network and Contracting
Oct 2023 - nowDirector Of Operations
Aug 2019 - Oct 2023
Licenses & Certifications

Certified Pharmacy Benefit Specialist
TransparentRxMay 2020
Languages
- esEspañol
- inInglés
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