Thom Schoenborn

Experience

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  INVESTOR'S BUSINESS

  Sept 1997 - Jun 1999

  Reporter

  Wrote and researched stories about financial markets, tips for executives, industry overviews, and earnings.Compiled news blurbs from wire reports.Proofed galleys.

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  Communi(k)

  Jan 1998 - Jan 2000

  Writer
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  Communik, Inc.

  Jan 1998 - Jan 2000

  Copywriter
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  Freelance

  Jan 2000 - Jan 2009

  Marketing and Advertising Consultant

  Pitched, managed and published a number of small-business projects, including print, radio, interactive, web design, direct email marketing, marketing collateral, and identity.

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  White Horse

  Jan 2000 - Jan 2001

  Copywriter
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  Curiosity Group

  Feb 2002 - May 2003

  Copywriter

  • Brainstormed and led content for digital campaigns, including web content, banner ads, and dynamic email. • Wrote content for HP email campaigns. • Helped re-brand MacForce, a local Apple reseller (remember them?). Produced web content, print collateral, POS signage, newsletters, and email campaigns.

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  King Retail Solutions

  Jan 2003 - Jan 2004

  Marketing Coordinator

  Managed the production of a new website for the company, including writing all copy and managing photo shoots. Also produced marketing collateral for sales team, including pitch letters and proposals.

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  SPARQ

  May 2005 - Jun 2006

  Managing Editor

  Owned and tracked value of nascent social media channels, including MySpace, iTunes, Facebook and forums.Managed website maintenance, budget, and deliverables with interactive agency and freelancers.Helped define use cases to launch technical build-out of SPARQ 2.0 and Virtual Coach.Designed, wrote, hand-coded, published and tracked weekly email campaign as primary outreach.Built and maintained interactive analytics dashboard, demonstrating value to management team.Led team of four in editorial production of quarterly, 120-page glossy magazine.Created editorial calendar to drive advertising sales.Assigned and managed writers. Created submission guidelines and edited for consistent voice.Acted as occasional producer for video content on website. Show less

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  The Standard

  Jun 2006 - Dec 2006

  Copywriter

  Created concepts and copy for print collateral and web content, while working within the legal constraints of insurance marketing.

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  Pop Art

  Jan 2007 - Sept 2009

  Editorial Director

  Founded Pop Art's strategic brand messaging and copywriting services. Services included branding, product and company naming, messaging strategy and execution.Consolidated organic search optimization and search marketing into editorial functions to differentiate among digital marketing agencies. Halo responsibilities included user experience design and testing, paper prototyping and web analytics.Architected social media campaigns, including identifying influencers and measuring performance indicators to demonstrate value.Directed digital advertising campaigns, including identifying, negotiating and optimizing placements, and providing closed-loop ROI reporting for digital touchpoints.Managed team of one copywriter, one media buyer, two interns and six contract writers, allowing agency to scale quickly to meet client needs.Helped pitch and close new business, including writing proposals and forecasting resources.Helped develop agency blog, Facebook group and fan page, and Twitter feed. Trained staff in best practices and reporting requirements. Show less

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  Webtrends

  Oct 2009 - Jul 2011

  Editorial Director

  I helped Webtrends break through the clutter with clean, direct, memorable messaging. Moved into a leadership position on the creative marketing team, where we focused on lead generation campaigns. This meant managing messaging and design of all facets of marketing automation: from awareness (ads, social media, SEM, SEO) through conversion (email, lead-generation, web, sales processes). • Helped launch (and re-brand) multiple products. • Led creative and recruited speakers for our user conference. • Created, categorized and maintained sales support collateral • Wrote whitepapers, marketing emails, and executive speeches. • Acted as interpreter and diplomat between engineering, product management, IT, and creative. Show less

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  Instructional Technologies, Inc.

  Jul 2011 - Mar 2021

  Vice President of Marketing

  Responsible for all facets of marketing. My efforts focus on inbound lead generation for our sales team. I manage online and offline advertising, tradeshow logistics, SEO, marketing collateral, lead nurturing, marketing automation and am the team lead on the CRM. It's the ultimate mix of strategy and execution.

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  SambaSafety

  Mar 2021 - Jul 2022

  VP of Marketing
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  Viewpoint

  Jul 2022 - now

  Senior Product Marketing Manager