Experience

• 

  Amazon

  Sept 2016 - Nov 2021

  Amazon Marketplace Price & Quality Management· Optimized product prices to ensure competitiveness and profitability, considering availability, traffic, and customer/seller needs.· Increased YoY metrics by an average of 12% through data-driven analysis, identifying actionable insights from regular reviews (weekly, monthly, yearly).· Analyzed customer data to identify pricing opportunities based on segmentation, leading to a 20% increase in average order value.Data Analysis & Reporting· Orchestrated data analysis using MS Excel to generate comprehensive reports, track KPIs, and uncover actionable insights that optimized marketing campaigns, resulting in a 15% increase in ROI.· Ensured data accuracy and timely delivery of insights to stakeholders across various Amazon Business/Seller teams (Italy, Spain, US). Show less

  • Senior Catalog Specialist

    Sept 2018 - Nov 2021

  • Process Associate

    Sept 2016 - Nov 2021
• 

  Pepsico

  Nov 2021 - now

  Consumer Packaged Goods (CPG) Trade Promotion & eCommerce Merchandising:· Managed CPG trade promotions, tracked performance against KPIs, and conducted transactions for ten major PepsiCo eCommerce customers: Amazon, Walmart, Doordash, Gopuff, Fresh direct, Ebay, etc.· Developed and implemented eCommerce merchandising strategies increase revenue growth.· Created and managed customer contracts reflecting promotions and advertising details.· Led cross-functional US teams in creating advertising promotions, tracking revenue, managing catalogs, and handling customer billing and sponsorships Show less CPG-Trade Promotion and track sales performance against pre-set thresholds, conduct trade management transactions with customAnalyzed pricing trends and competitive landscape to optimize promotional spend allocation.Collaborated cross-functionally with sales, marketing, and finance teams to implement new pricing strategies that increased profitability while maintaining market share.Develop in-store merchandising planogram and populate customer contracts to reflect promotions/new itemsLiaise with multiple stakeholders in the US in creating AD promotion, revenue tracking, store planogram, Customer bill-back/Checkbook/invoice, and Floor/Space pricing. Conduct post-event analysis; analyze on POS &IRI data to identify which promotional events met the success thresholds comparing forecast vs. actual ticket sales, pull key insights, and share with sales teams to aid in improved performance. Show less

  • Associate Manager

    Oct 2023 - now

  • Deputy Manager

    Nov 2021 - Oct 2023