Serdar K.

Experience

• 

  REKARMA MAKINE SANAYI VE TICARET A.S

  Nov 2006 - Sept 2010

  Sales Engineer
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  Kalekim Kimyevi Maddeler Sanayi ve Ticaret A.S.

  Sept 2010 - Jun 2014

  • Industrial Flooring Sales Supervisor

    Jul 2012 - Jun 2014

  • Industrial Flooring Sales Expert

    Sept 2010 - Jul 2012
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  Mapei Yapı Kimyasalları A.Ş.

  Jun 2014 - Aug 2015

  Industrial Flooring Sales Manager.

  ➢ Develop and execute strategic sales plans to achieve company objectives and revenue targets.➢ Identify and target new business opportunities, including new markets, growth areas, and partnerships.➢ Build and maintain strong, long-lasting customer relationships through excellent service and communication.➢ Lead, mentor, and motivate the sales team to drive performance and achieve sales goals.➢ Analyze sales data and market trends to identify opportunities for growth and optimization.➢ Collaborate with cross-functional teams, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.➢ Monitor and report on sales performance, providing regular updates to senior management.➢ Stay current on industry developments, competitor activities, and market trends to inform sales strategies and tactics.➢ Conduct regular sales meetings, training sessions, and performance reviews to ensure the success and development of the sales team.➢ Represent the company at industry events, conferences, and trade shows to promote products and build relationships with key stakeholders. Show less

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  BASF

  Aug 2015 - Mar 2020

  Segment Marketing Manager (Turkey - Azerbaijan- Kazakhstan)

  Product groups for which we are responsible;➢ Performance Flooring Systems➢ Tile Fixing Systems-----------------------------------------------------------------------------------------------➢ Lead the definition and implementation of product strategies.➢ Analyze customer feedback and drive product development processes.➢ Identify market opportunities and optimize the product portfolio through competitive analysis.➢ Collaborate on product launches and marketing strategies and execute launches.➢ Support sales targets by collaborating with the sales team.➢ Monitor product performance and continuously look for opportunities for improvement.➢ Consider profitability targets when determining product strategies and develop strategies to achieve these targets.➢ Analyze and optimize profitability by managing the product portfolio.➢ Directing product development processes to achieve sales targets and supporting sales targets in collaboration with the sales team.➢ Estimate potential revenues by conducting profitability analyses prior to the launch of new products and create launch strategies based on these analyses.➢ Monitoring profitability and sales performance throughout the product lifecycle, taking corrective measures when necessary and looking for opportunities for improvement.➢ Considering profitability targets when formulating sales and marketing strategies and directing the product portfolio in line with these strategies.➢ Find ways to reduce product costs and increase operational efficiency and increase profitability by implementing these ways.➢ Create and implement retail strategies in collaboration with the sales team to achieve sales targets in retail channels.➢ Develop and implement segmentation and targeting strategies by analyzing retail customer data to gain competitive advantage in the retail market. Show less

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  MBCC Group

  Mar 2020 - Nov 2022

  Segment Marketing Manager

  Product groups for which we are responsible;➢ Performance Flooring Systems➢ Tile Fixing Systems➢ Wall Systems➢ Fire Protection-----------------------------------------------------------------------------------------------➢ Lead the definition and implementation of product strategies.➢ Analyze customer feedback and drive product development processes.➢ Identify market opportunities and optimize the product portfolio through competitive analysis.➢ Collaborate on product launches and marketing strategies and execute launches.➢ Support sales targets by collaborating with the sales team.➢ Monitor product performance and continuously look for opportunities for improvement.➢ Consider profitability targets when determining product strategies and develop strategies to achieve these targets.➢ Analyze and optimize profitability by managing the product portfolio.➢ Directing product development processes to achieve sales targets and supporting sales targets in collaboration with the sales team.➢ Estimate potential revenues by conducting profitability analyses prior to the launch of new products and create launch strategies based on these analyses.➢ Monitoring profitability and sales performance throughout the product lifecycle, taking corrective measures when necessary and looking for opportunities for improvement.➢ Considering profitability targets when formulating sales and marketing strategies and directing the product portfolio in line with these strategies.➢ Find ways to reduce product costs and increase operational efficiency and increase profitability by implementing these ways.➢ Create and implement retail strategies in collaboration with the sales team to achieve sales targets in retail channels.➢ Develop and implement segmentation and targeting strategies by analyzing retail customer data to gain competitive advantage in the retail market. Show less

• 

  Kalekim Kimyevi Maddeler Sanayi ve Ticaret A.S.

  Nov 2022 - now

  Affiliates & Business Development Manager

  ➢ Develop and implement strategic plans to expand the company's customer base and achieve sales targets.➢ Identify new business opportunities through market research, networking, and leveraging existing relationships.➢ Build and maintain strong relationships with potential clients, partners, and stakeholders.➢ Lead the negotiation of contracts and agreements to secure new business deals.➢ Collaborate with marketing and product development teams to tailor offerings to meet customer needs.➢ Analyze market trends and competitor activities to identify potential threats and opportunities.➢ Track sales metrics and prepare regular reports on business development activities and outcomes.➢ Provide guidance and support to sales teams to maximize revenue generation and client satisfaction.➢ Stay updated on industry developments and best practices to ensure the company remains competitive.➢ Represent the company at industry events, conferences, and trade shows to promote brand awareness and foster relationships.➢ Analyze market trends and competitor activities to identify potential acquisition targets or partnership opportunities.➢ Develop and implement strategic plans to expand the company's customer base and achieve sales targets, including through mergers and acquisitions.➢ Identify and evaluate potential M&A opportunities that align with the company's growth objectives and strategic direction.➢ Lead the due diligence process for potential acquisitions, including financial analysis, risk assessment, and synergy evaluation.➢ Negotiate and structure M&A transactions to maximize value and mitigate risks for the company.➢ Develop integration plans to ensure smooth transitions post-acquisition and realize synergies. Show less