Beth Crawford

Experience

• 

  Clarks Marina

  Jan 2009 - Jun 2017

  Brand Specialist

  -Answered all phone calls and worked the counter and cash register. Acted as the first line for customer service in person, on the phone, and online.-Took boat rental reservations and occasionally gave rental orientations. This included writing and signing rental/sale contracts.-Was trusted to make bank runs for the company and other important errands. -Created all online brand presence and rebranded the company completely with new logo, website, and merchandise.-Put into place the first online reservation system in the area which the public responded very well to and brought in more revenue. Show less

• 

  Bolton Valley

  Jan 2016 - May 2016

  Event Coordinator Intern

  -Assisted event coordinator by attending all scheduled public events to ensure that all details are taken care of and that everyone is having a great time.-Announced and distributed raffle prizes to race winners and event attendees.-Set up audio/video for award ceremonies, ski league races, and children activities. -Helped run weekly events such as adult ski league races and rail jams by making music play lists, announcing each racer and keeping times.

• 

  Fulton Chain Craft Brewery

  Sept 2016 - Sept 2016

  Brand Specialist Intern

  -Helped promote company events by creating social media advertisements and flyers.-Designed/executed brand new website with their first online merchandise store, all new high quality photography, and rotating beer tap list. This provided a chance for more revenue and extended their customer reach.-Responded to public inquiries submitted via social media.-Created fluid brand presence between Facebook, Instagram, Twitter, and Snapchat. This made the brand consistent and more recognizable to the public. Show less

• 

  Burlington Country Club

  Sept 2016 - May 2017

  Event Coordinator Intern

  -Assisted event manager with meeting clients & giving tours of facility.- Helped plan and execute all events from holiday parties for local businesses, weddings, charity silent auctions, personal club member parties and other club related events with 250+ people.- Created BEOs and room diagrams to present to the food/beverage manager and wait staff.- Updated entire website/social media with a more modern aesthetic and new photography to better represent the country club and service offerings.- Communicated daily with club members, club staff, and potential clients, and event attendees. Show less

• 

  Marriott International

  Jun 2017 - Dec 2018

  Program Specialist

  -Supports the designers by monitoring the design schedule for franchised Marriott brand hotels including but not limited to: Courtyard, Fairfield Inn & Suites, Four Points, Residence Inn, Springhill Suites, and Towneplace Suites (CFFRST brands).-Worked in Global Design and created the first ever department diagram graphic featuring the team of 100 people. It was used both internally throughout headquarters and externally to hotel owners.-Teamed up with the department admin and assisted with planning/executing team events such as team meetings, happy hours, Top Golf, Paint & Sips, and dinners. This included finding venues to hold around 100 people, catering, and working within budget constraints.-Worked with the vice president and directors of Global Design in updating brand presentations and graphics. Show less

• 

  Churchill Downs

  Feb 2018 - Jun 2021

  Event Coordinator

  -Met and spoke with clients as a main contact to help plan and execute events from intimate college alumni meetings to fundraisers with 1,500 guests.-Worked up to 18 hour days during Derby week to ensure that every room was set correctly for guests the following day.-Created BEO's and room diagrams that were sent to the entire facility using Ticket Master and Visio.-Communicated with the events, sales, marketing, guest services and maintenance teams daily to address event issues and ensure a quality guest experience.-Was in charge of Millionares Row on race days for guest/event management Show less

• 

  Kentucky Derby Museum

  Jul 2018 - Jun 2021

  Senior Event Manager

  - Designed event print collateral & digital assets, as well as promotional brochures - Responsible for booking events & selling rental spaces as well as curated in-house events, including large derby week parties held by major international companies with hundreds of guests.- Partnered with companies such as Churchill Downs, Brown Forman, Louisville Tourism, Fifth Third Banking, Vineyard Vines, McDonalds, among many others to hold events for their customers, shareholders, & employees.- Curated profitable events, such as Ladies in Leadership & met with local sponsors to execute.- Used programs such as Social Tables & Reserve to manage billing with clients, scheduling with other staff members, event design, and event guest lists.- Communicated with every department in the building constantly to ensure guest experience & maintain staff scheduling. Show less

• 

  Scoppechio

  Jun 2021 - Apr 2022

  Account Manager

  - Assisted in managing a large national appliance brand’s shopper marketing account & their national dealer partners such as Lowes, The Home Depot, Best Buy & Costco.- Acted as liaison between client & internal teams.- Strategically lead projects from kickoff to completion.- Responsible for all client communication including campaign presentation decks.- Remained up to date on digital trends on platforms such as TikTok, Twitter & Instagram.- Offered creative, innovative solutions to accomplish client needs.- Collaborated with media & creative teams to manage any deviations in strategic direction. Show less

• 

  The Variable

  Apr 2022 - Jun 2023

  Senior Account Executive

  Senior Account Executive at The Variable

• 

  Sugarbush Resort

  Jul 2023 - now

  Event Manager