Bethan Chaplin Dewey

Experience

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  Tiger Tiger

  Jun 2011 - Jan 2013

  Bartender
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  Restaurant Orana

  Aug 2014 - Aug 2015

  Waitress

  - Guide diners through each of their 25 dégustation courses, explaining to them the names and flavours of unfamiliar native ingredients.- Manage calls and bookings.- Design and proofread the ever-changing menu ready for print every night. - Manage and upload photos to the restaurant's Instagram account. - Help organise and promote special events such as The Grand Gelinaz shuffle, a worldwide event that saw chefs from every continent swap restaurants for the night.

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  We Got POP Ltd

  Sept 2015 - Jul 2016

  Supporting Artist

  I performed as a supporting artist in various TV and Film productions.

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  Hodder Education

  Aug 2016 - Oct 2018

  - Support the marketing team by providing segmented customer data for on and offline campaigns.- Provide top level reports on digital marketing activity and digital product sales.- Build and send effective marketing emails in a timely manner with 100% accuracy to the right target group, ensuring best practice is maintained.- Maintain, update and research all social media channels ensuring that all brands have a positive online presence, in-keeping with house style.- Set up and monitor online advertising making recommendations on how to optimise return on investment.- Create and update content across the Hodder Education Group's websites, ensuring it's up-to-date, accurate and search engine friendly. - Set up digital products to ensure they can be sold and marketed effectively. Show less - Serve as the 'Voice of the customer' in the business.- Ensure our digital customers are supported from ordering, to accessing and using their online subscription services. - Analyse and review the behaviour of online customers and suggest improvements to internal processes and systems.- Provide efficient and effective support (via phone, email, social media and other channels) to customers who need technical assistance in using our education online services.- Format and proofread email marketing campaigns.- Build and foster relationships with third party companies. Show less

  • Digital Marketing Assistant

    Jan 2018 - Oct 2018

  • Digital Support Assistant

    Aug 2016 - Jan 2018
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  Scholastic UK

  Nov 2018 - Sept 2019

  Senior Marketing Assistant

  - Plan, create and execute marketing campaigns for picture books, middle-grade and young adult novels- Work on key brands including Tom Gates, Julia Donaldson & Axel Scheffler, and Horrible Histories- Liaise with publicity, editorial, sales and rights departments to ensure marketing plans are as effective as possible- Utilise a mixture of print and digital marketing materials to deliver effective trade and consumer marketing- Produce POS for campaigns such as bookmarks, posters, activity sheets, stickers and badges- Curate the Scholastic blog, updating it with exciting news and author Q&As- Research and develop partnership opportunities with third party companies to expand our audience reach- Set up and monitor online advertising and paid for social media campaigns as a means of both reaching new readers and testing copy to ensure it is as effective as possible- Film and edit in house, or work with third party companies, to produce video and media assets- Work with authors to ensure their Amazon pages are optimised and their books are highlighted across their social channels- Use Photoshop to design graphics for use across social media, website and email - Provide monthly presentation slides on the marketing and publicity highlights for key titles- Assist with media and reviewer mail outs- Help the Publicity team with the organisation and running of events such as launches, conferences and blogger days- Reconcile the company credit card, keep track of the receipts and monitor the budget for my campaigns as well as for the department- Contribute to departmental discussions and decisions around awards and festivals Show less

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  HarperCollins Publishers

  Sept 2019 - Sept 2021

  Marketing Executive

  I plan and deliver 360-degree marketing campaigns, executing consumer and retail strategies, maximising consumer awareness and sales for selected Farshore titles including:- The best-selling Thank You, Baked Potato by Matt Lucas and his other non-fiction titles- Winnie-the-Pooh's year-long 95th Birthday celebrations- Launching the new middle-grade series by best-selling Laura Ellen Anderson- Working with The Beano to launch their new 'Boomic' format fiction series- Jim Smith's brilliant books- The magical influencer campaign for Return to Roar by Jenny McLachlan and Ben Mantle- Launching the hilarious Comic Classic series by Jack Noel- The llamazing Llama Out Loud by Annabelle Sami and Allen Fatimaharan- The stunning The Wonder Tree by Teresa Heapy and Izzy BurtonAlso responsible for:- Managing content creation across Farshore's social and digital platforms- Developing paid and organic influencer campaigns- Briefing media activity both in-house and to external agencies- Managing the development of digital and printed marketing materials- Presenting selected titles at the Bi-Annual Sales Conference- Maximising creative copy across Farshore.co.uk, social channels, digital advertising etc.- Producing compelling digital content such as GIFs, videos, graphics and blog posts- Assisting with the development of Farshore.co.uk- Assisting with the management of assets on the Farshore Amazon Store- Implementing Amazon AMS advertising for select titles- Ensuring key titles are represented in the Amazon Vine programme- Assisting with the planning and scheduling of Amazon Marketing Packages and Book Depository advertising- Assisting with the production of POS for selected titles; design, artwork, print and distribution- Managing input into the Marketing Budget Planner and Finance P.O Tracker documents Show less

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  Natural History Museum

  Sept 2021 - Feb 2023

  Marketing Executive

  Marketing lead for a new programme that focuses on connecting visitors to the planetary emergency through the medium of art. Marketing lead for Our Broken Planet: How We Got Here and Ways to Fix It. Through an onsite display, online events and articles the programme explores the consequences of our actions and examines some of the solutions that could help mend our broken planet. Marketing lead for the Natural History Museum at Tring, the Museum Lates events and Family Festivals.

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  England Rugby

  Jan 2023 - now

  Community Marketing Manager

  I develop and execute marketing campaigns that aim to increase participation, improve retention of current players and increase the number of people volunteering, coaching and refereeing within community rugby clubs.