Experience

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  Portafolio inmobiliario

  Mar 2015 - Nov 2015

  Marketing associate

  • Interpreted data from walking traffic software overseeing shopping centers to analyze trends and patterns in footfall • Prepared purchase orders for approval and record expenditures for the accounting department• Supervised customer experience requests, proposed solutions, and communicated to department manager

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  Veinsa motors

  Sept 2016 - Jun 2017

  Assistant to the marketing manager

  • Executed competitor benchmarking analysis leveraging external market research data for weekly Marketing team meetings• Prepared documentation for Maserati’s and Fuso’s onsite audit visits, highlighting marketing efforts and advertising campaigns• Managed inventory of marketing collateral for 10 dealerships and coordinated delivery and placement of all marketing material based on the feedback provided by sales personnel and onsite marketing staff• Requested quotes for marketing campaigns, evaluated the proposals, and submitted them for approval • Processed approved invoices for procurement & marketing expenditure in accounting software and tracked payments to suppliers Show less

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  Zazel salsas picantes

  Jul 2017 - Dec 2021

  Co-founder - general manager

  • Seized a market niche with a farm-to-table, sugar-free, and gluten-free hot sauce brand, securing strategic product placement in key local retailers Walmart, Mas x Menos, and Auto Mercado, driving a 142% growth from year 2 to year 3 in business• Managed a team of six individuals while overseeing operations of a half-acre pepper farm• Expanded sales channels to include Amazon US via Seller Central, driving additional revenue• Leveraged Retail Link and Seller Central to optimize inventory and sales, ensuring efficiency and customer satisfaction• Established and managed a DTC website, improving product accessibility and enhancing customer engagement• Outsourced production to local processing plant and managed budget, tracked inventory and costs• Accepted into national accelerator program (ALIVIO Program) from a pool of 700 applicants and received seed funding• Applied cost-cutting measures to guarantee lean operation with a dashboard for orders and projections on Excel, a Zero Inventory Policy for the finished product, and large marketing orders, decreasing labeling costs by 81% Show less

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  Northeastern university

  May 2022 - Sept 2022

  Graduate research assistant

  • Lead research to create academic content for the Online MBA program of the D’Amore-McKim School of Business • Conducted market research on industry trends in Retail, Telehealth, and Robotics to support Professor Dockser course development• Curated case studies and business journals to build interactive and immersive course content

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  Kind

  Dec 2022 - Aug 2024

  Amazon growth analyst

  • Managed day-to-day operations and account relationships for Amazon Fresh, driving strong revenue growth and operational efficiency• Led co-branded promotional campaigns and streamlined sourcing processes, improving performance metrics and increasing sales.• Provided actionable insights through regular business analysis across Amazon platforms in the US and Canada• Collaborated cross-functionally to achieve annual financial targets and deliver strategic solutions

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  Uber

  Aug 2024 - now

  Account manager