Experience

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  The theater of vietnam music dance and song

  Jan 2014 - Oct 2015

  Editorial assistant intern

  • Assisted in several events, such as the welcome banquet hosted by Vietnam's Former Prime Minister Nguyen Tan Dung to welcome Malaysia's Prime Minister Najib Razak in 2014 • Translated documents/agendas from English to Vietnamese and vice versa

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  Dantri - dtinews international

  Feb 2015 - May 2015

  Editorial intern

  • Collected and translated latest news on international media from English to Vietnamese

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  Ominext group

  Nov 2015 - Apr 2018

  PR & Branding:• Responsible for all PR and communication activities. Led and mentored a team of 5 members.• Created marketing plans for 2017, 2018 & allocated budget• Organized multiple offline events: Overseas trade exhibition, Tech fair, Career talks, Seminars, etc• Developed business portfolio for company to win 'Vietnam's 50 Leading IT Companies Award' 2 years in a row • Established and maintained strong relationship with the 2 biggest Vietnam's IT Associations: VINASA (Vietnam Software Association) and VNITO (Vietnam IT Outsourcing Alliance)- Responsible for PR & Communication activities of ITEx (an IT export club including 16 IT companies: CMC Corporation, Hanel Software, Ominext, etc.)Project Coordinator (For an IT Healthcare startup project):• Monitored project progress and task lists. Assisted and supported Project Manager.• Arranged meetings between team members, and between the team and partner company• Kept detailed project notes and records Show less

  • Marketing & Communication Leader

    Jun 2016 - Apr 2018

  • Business Development Associate

    Nov 2015 - Jun 2016
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  Foody corp

  Jun 2018 - May 2019

  Product supervisor - now delivery app (*rebranded to shopeefood in 2021)

  • Project owner of Now Services in Hanoi - A series of on demand e-commerce products including FMCG, Flower, Pet goods, and Medicine delivery on Now app.• Drove growth through building a new team, planning, executing campaigns, and brand acquisition.• Directly negotiated, signed contracts, and coordinated with strategic partners: TH True Milk, Kids Plaza, Bibo Mart, etc.• Created marketing plan and managed resources including budget & headcount (led 12 members, both BD and Marketing team). Show less

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  Shopee

  May 2019 - now

  • Led execution of successful big campaigns, including major sales (e.g. 11.11, 12.12), seasonal festivals (e.g. Lunar New Year, Christmas), and brands' campaigns (Super Brand Day). Real-time monitored sales performances, identified and solved operational issues.• Responsible for asset allocation & media offered. Created in-app calendar, live checked visibilities to ensure seamless UX.• Led Campaign Operation team that was in charge of in-app setup, landing page update, visibility allocation, etc. • Built a smooth workflow between Business Development (BD) and Marketing team. Worked along with BD team in merchant hunting process and all other BD - Marketing-related tasks. Show less

  • Assistant Manager | Business Development - Fashion Mall

    Jan 2025 - now

  • Senior Associate | Business Development - Fashion Mall - Team Leader

    Jan 2023 - Dec 2024

  • Senior Associate | Business Development - Shopee Fashion Mall

    Mar 2022 - Dec 2022

  • Senior Associate | Brand Partnership | Marketing PMO - ShopeeFood

    Jan 2021 - Mar 2022

  • Marketing Campaign Leader - ShopeeFood

    May 2019 - Jan 2021