
Kara Hinton
Special Events and Marketing Intern

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About me
Senior Manager | Advisory Operations + Alliances at Cherry Bekaert
Education

East Carolina University
2010 - 2014Bachelor of Science (BS) Hospitality Administration/Management Magna Cum Laude- 3.7Activities and Societies: Delta Zeta, National Panhellenic Council, Student Government Association, Eta Sigma Delta, Order of Omega, Pirate to Pirate Mentor, Chancellor's Roundtable
Experience

North Carolina Zoological Park
Jun 2011 - Aug 2011Special Events and Marketing Intern• Aided in the planning and execution of all summer events at the NC Zoo• Assisted the Public Relations team in filming Zoo Files, a video series aired on local NC TV Networks• Implemented new marketing techniques using social media and other promotional tactics to increase ticket sales

Wesley M Measamer CPA, PA
Sept 2011 - Jun 2014Business Administration Assistant• Bookkeeping and record keeping for major businesses in the Eastern, NC area• Provided confidential financial data entry into various programs• Contributed basic accounting skills to help in the preparation of tax returns for clients• Coordinated client visits, phone conferences, and meetings• Performed various administrative tasks and duties• Worked 20-30 hours a week while in school full-time and maintained campus wide leadership roles as East Carolina’s Student Body Secretary, Panhellenic Recruitment Director, President of Delta Zeta Sorority, and other positions Show less

Lilly Pulitzer
Aug 2012 - Mar 2013Delta Zeta Greek Ambassador• Selected out of over 2200 applicants to serve as the Delta Zeta Greek Ambassador in the Lilly Pulitzer Greek Ambassador Program's first year• Spent 10-15 hours per month promoting and educating Delta Zeta Chapters nationally about the Lilly Pulitzer Sorority Collection• Provided feedback from consumers to Lilly Pulitzer• Built excitement and awareness about the Sorority Collection by posting on Facebook, sending emails, and by creating a Delta Zeta Lilly Pulitzer Twitter account• Encouraged chapters to place group orders and assisted in placing the order• Helped generate over $50,000 of group sales in 6 months• Informed chapters of new products and any news about the Sorority Collection• Participated in monthly conference calls with the Lilly Pulitzer marketing team Show less

East Carolina University
Nov 2012 - Apr 2014• Corresponded with the Executive Council and other branches on matters of Student Government Association business• Served as the chief communications liaison between the SGA and the student body• Served as Chief Clerk of the SGA Undergraduate Senate by taking minutes for all meetings and keeping attendance for all Senators• Maintained minutes for the Executive Council and all actions, events, projects or any other initiative the SGA participated in throughout the year in an orderly fashion• Ensured that transitional binders are composed in a logical and useful manner• Compiled the contact information of all contributing SGA members and maintained past SGA executives contact information in a database for future use• Worked in conjunction with the Chief Information Officer and Chief Clerk Pro Tempore of the legislative branch in maintaining the SGA website and social media Show less • Planned, implemented, and evaluated all Formal Recruitment activities• Revised, published and distributed the rules to each NPC chapter • Kept the Recruitment Chairs of each NPC chapter informed of all activities pertaining to recruitment.• Met regularly with the Recruitment Chairs from each NPC chapter to go over plans and rules for Formal Recruitment.• Served as co-editor for all recruitment publications with the Public Relations Director.• Spoke to all chapters to discuss and ensure understanding of Recruitment and rules for all active sisters.• Planned, coordinated, and participated in Get a Clue, Get the Scoop, and Orientation with the Assistant Recruitment Director.• Supervised and assigned duties to the Assistant Recruitment Director. Show less
Student Government Association-Student Body Secretary
Apr 2013 - Apr 2014Panhellenic Recruitment Director
Nov 2012 - Dec 2013

Aladdin Travel & Meeting Planners
May 2013 - Dec 2015• Collaborated with clients and senior meeting planners on arranging banquet event orders, creating travel itineraries, conducting site research, performing contract reviews, editing lodging and transportation manifests, delivering travel documents, and designing marketing materials• Identified top travel stories in the news on a daily basis to compose a weekly electronic newsletter• Enhanced computer skills by producing and maintaining Cvent Registration Sites and preparing invitations lists, name badges, and welcome kits• Proofread all Aladdin marketing and event materials• Handled shipping of event supplies and equipment• Represented Aladdin at various events as onsite event management• Established agendas and schedules for various events including conferences, programs, business trips, group travel, and family vacations, locally and worldwide Show less
Cvent Specialist
Aug 2013 - Dec 2015Groups and Meetings Intern
May 2013 - Aug 2013

Gold Key | PHR
Jul 2014 - Apr 2019• Preparation for, and facilitation of, critical path CEO meetings including those with local, state, and national political leaders• Coordination/orchestration of projects or commitments directly involving the CEO and his direct reports• Independent leadership of special CEO-initiated projects including the opening of two multimillion-dollar hotels in Coastal Virginia• Coordinated and executed large scale political events, corporate events, and social events• Managed domestic and international travel logistics to include transportation, accommodations, food & beverage, ports of call, customs, and meetings for small to medium sized groups• Developed draft communication on behalf of the CEO and executive leadership and/or research in support• Performed complex and confidential administrative functions including composing written correspondence, transcribing dictation, creating reports, and drafting business plans• Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks Show less • Responsible for developing plans which ensure the implementation of events and entertainment at all hotel and restaurant outlets that are effective and aligned with revenue expectations and expense budgets• Collaborated across various departments to create and execute the company’s event and entertainment marketing calendar that generates cover growth and improvements to top line revenue performance• Managed a national entertainment venue and hired 10+ national recording artists to perform including Old Dominion, The Wailers, Third Eye Blind, and Matisyahu• Managed 3 local entertainment venues with 75+ various genre bands and 600+ performances• Managed an entertainment budget of $500,000• Secured $300,000+ of corporate sponsorships for entertainment • Innovation and implementation of unique signature events including craft cocktail classes, beer master classes, wine dinners, culinary creations, and holiday events for 12 award winning restaurants• Provided onsite management and vendor coordination at all marketing events and entertainment• Developed and ensured all print and digital marketing collateral was accurate, implemented in a timely manner and adhered to brand standards• Maximized sponsorship investment by coordinating all marketing program benefits and execution for sponsored events Show less • Handpicked by the Corporate leadership team to lead the transition task force for the $168M sale of Gold Key Resorts’ time sales company and related timeshare resorts to Diamond Resorts• Managed due diligence items across 8 functional teams• Maintained a high level of trust with Executives in both companies to handle confidential information as well as the hub of communication for associates affected by the transition • Served as Editor of the weekly company newsletter and daily pre-shift topics Show less • Maintained a leadership role with development of project work to include but not limited to: operating business plans, Board of Directors meetings, training materials, revisions to company documents, all processes and measurement development• Managed and monitored of weekly/monthly operating key criteria including Capital Spending, Guest Feedback, Revenue and Financial performance, Human Resource Turnover Analysis, and Quality assurance • Assisted in creating the weekly company newsletter and daily pre-shift topics and served as Editor• Aided in the execution of all division specific projects Show less • Assisted Executive members and their assistants with any assigned tasks• Answered company phones and greet guests and visitors while creating lasting positive impressions and strengthening guest relations• Responsible for managing mail and shipping orders, inventory, and conference rooms• Maintained a clean and organized work area including desk, reception area, pantry, and office supply closet• Interpreted data from various programs and create informational charts • Collaborated with the janitorial service on keeping the office building clean and to standard Show less
Executive Assistant to the CEO
Nov 2017 - Apr 2019Events Marketing Manager
Mar 2016 - Nov 2017Transition Coordinator
Oct 2015 - Mar 2016Executive Assistant to the Vice President of Resort Operations
Nov 2014 - Oct 2015Corporate Receptionist
Jul 2014 - Nov 2014

Cherry Bekaert
Jun 2019 - now• Provide strategic guidance and mentorship to administrative staff, ensuring alignment with organizational goals.• Oversee productivity across Advisory Administrative Teams, serve as a career advisor, and be the primary contact for leadership on escalated concerns. • Collaboration with external and internal teams to ensures compliance and assist with risk management.• Effective communication with stakeholders, evaluating resource capacity, and identifying opportunities for process improvement.• Develop and implement strategies to enhance partner engagement and drive revenue growth. • Manage day-to-day operations of partner alliances, collaborate with cross-functional teams on marketing and sales programs, and address operational issues with corporate, legal, and compliance teams. • Maintain strong relationships with partner organizations.• Report on partnership performance and ROI to senior leadership, ensuring consistent and healthy partnerships. Show less • Oversee day-to-day office operations for Cherry Bekaert Corporate Headquarters inclusive of two locations in Richmond (~125 associates and partners)• Manage vendors, service providers, and property management for both offices• Work directly with Chief of Staff and leadership to ensure implementation of Firm policies and procedures• Partner with Firm and office leadership to drive office culture• Organize in-person and virtual engaging events for associates and partners including happy hours, Diversity & Inclusion events, busy season activities, office meals, and volunteer/philanthropy event• Manage $25k+ Employee Benefits Budget by ensuring office financial objectives are met, preparing annual budget, and planning expenditures• Champion implementation of virtual platforms during the COVID-19 pandemic including Zoom, Microsoft Teams, and Microsoft Yammer• Supervise local office administrative staff by coaching and guiding staff to ensure top performance• Cultivate an inclusive environment in-office and virtually by preparing and facilitating orientation and onboarding for all new hires• Spearhead efforts for campus recruiting at Virginia Tech and Virginia Commonwealth University and maintain relationships with the school contacts and the internal recruiting team• Develop firmwide and office wide relationships to unite the shared services department for smooth interactions and efficient processes Show less
Senior Manager, Advisory Operations + Alliances
Aug 2024 - nowAlliance Success Manager
Mar 2022 - Aug 2024Office Services Lead
Jun 2019 - Mar 2022
Licenses & Certifications
- View certificate

E-Verify Overview
UltimateDec 2019 
Tableau Sales Accreditation Exam
TableauSept 2022
Tableau Marketing 101
TableauApr 2022
Customer Success Accreditation
TableauJun 2022
Partner Sales Certification
AlteryxJun 2022.webp)
American Sign Language Endorsement - Holiday Signs
American Society for Deaf Children (ASDC)Oct 2022.webp)
American Sign Language Endorsement - Beginner
American Society for Deaf Children (ASDC)Oct 2022
Honors & Awards
- Awarded to Kara HintonInfluencer IMPACT Award Cherry Bekaert Dec 2024 The recipient of the Influencer IMPACT Award is someone who exemplifies both mutual respect and collaboration. They influence others in everything they do and always keep the greater good in mind. The Influencer award is given in recognition of the Firm's former Managing Partner Howard Kies.
- Awarded to Kara HintonAnn Winstead Award Zeta Lambda Chapter of Delta Zeta Apr 2014 This award goes to the senior who has demonstrated a great amount of service to her chapter and has shown outstanding involvement on campus.
- Awarded to Kara HintonHelen Bahnson Award - Apr 2014 Named after the first East Carolina University Student Government Association President, this award is presented to a Student Government Association member who shows constant dedication to the student body in conjunction with expressing noteworthy character and integrity.
- Awarded to Kara HintonOutstanding Service of the Year Award - Apr 2014 This award is presented to members of the executive council in honor of their leadership and service to the Student Government Association.
- Awarded to Kara HintonLaura Sweet Award East Carolina University Panhellenic Council Mar 2014 The Laura Sweet Award is given each year to a woman who has left a lasting impact on the Panhellenic Community and gone above and beyond her role.
- Awarded to Kara HintonOutstanding Collegian Delta Zeta Region XIV Feb 2014 This award is given to the juniors or seniors in the region who have contributed the most to their chapter and college campus.
- Awarded to Kara HintonOutstanding Junior- Karen Lee Memorial Award Delta Zeta Region XIV Feb 2013 This award is given to members of Delta Zeta who are in their junior year and have made contributions to their college, chapter and Delta Zeta through outstanding leadership on the campus while maintaining high academic standards. The criteria for this award include activities on campus and in the community.
- Awarded to Kara HintonJo Petty Spirit Award Zeta Lambda Chapter of Delta Zeta Apr 2011 This award goes to the sister who shows the highest spirit to Delta Zeta.
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