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Shikha Gupta

Shikha Gupta

Sr. Digital Marketing Executive

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  • Timeline

  • About me

    Committed towards fostering Financial Inclusion across Bharat

  • Education

    • St. Xavier's College

      2012 - 2013
      Bachelor's degree Business/Commerce, General

      First year.

    • Purdue University

      2021 - 2021
      Postgraduate Degree Digital Communication and Media/Multimedia

    • Thakur College of Science & Commerce

      2010 - 2012
      High School Diploma Business/Commerce, General

    • St Andrew's College of Arts, Science and Commerce

      2013 - 2015
      Bachelor's degree Business/Commerce, General

  • Experience

    • FinPlus Business Solutions LLP

      Mar 2016 - Nov 2018
      Sr. Digital Marketing Executive

    • Crayon Infotech Pvt. Ltd.

      Dec 2018 - Jul 2020
      Senior Digital Marketing Manager

      Strategize and oversee all aspects of clients and in-house brands digital marketing department that includes SEO, SEM, Social media, Email, and display advertising campaigns.• Lead and managed talented and productive multifunctional teams of up to 30 members.• Develop and monitor campaign budgets.• Manage accurate reports on our marketing campaign’s overall performance.• In charge of gathering and analysing data, to derive actionable recommendations to managers and clients.• Identify the latest trends and technologies affecting the industry.• Work closely with account managers to brainstorm new and innovative growth strategies.• Collaborate with internal teams to optimize user experience.• Oversee and manage collaboration with Influencers, contests, giveaways, and other digital projects. Show less

    • QX Global Group

      Dec 2020 - Jun 2022
      Sr. Social Media Marketing Specialist

    • Svamaan Financial Services Pvt. Ltd.

      Jun 2022 - now

      • Sr. Manager- Brand & Communications

        Apr 2024 - now

      • Manager- Brand & Communications

        Jun 2022 - now

  • Licenses & Certifications