Polly Wen

Experience

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  Far Eastern Giant Co., Ltd. (Far Eastern Group)

  Feb 2005 - May 2008

  Concept and Sales Development Manager

  Far East Geant was a joint venture between Giant Casino, a French retailer, and Far East Group, a Taiwanese retailer. It ran 14 hypermarkets in Taiwan in 2008. As a concept and sales development manager, I was in charge of commercial layout and merchandise display which included:Responsibilities--- Managed commercial layout for new and existing stores, leveraged internal and external sales data to increase sales and drive business growth.- Created customized merchandising guidebooks that effectively leveraged shopper behavior to maximize sales and optimize the customer experience.- Conducted in-depth market research and analyzed data to drive business results.- Collaborated cross-functionally to develop and implement effective merchandising strategies that align with business objectives.- Balanced multiple priorities and projects simultaneously, delivering high-quality results on time and within budget. Show less

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  OgilvyAction

  Nov 2009 - Apr 2011

  Senior Account Manager

  OgilvyAction is Ogilvy's brand which plays the last mile of marketing integration. OgilvyAction is a shopper behaviour expert. In other words, we helped customers to win their business in the field. As a senior account manager, I had to collect market information and transfer it to promote events that could be exercised in the area. The ultimate goal is to increase sales for customers.Responsibilities--- Developed strategic approaches to help clients achieve sales targets across all communication channels and platforms.- Managed client relationships for major brands, including Nestle (NESCAFE, MILO, MAGGIE, CEREAL), Hang Ten, Durex, H&H (Darlie), and PX Mart (Retailer).- Crafted customized marketing communication strategies that effectively communicate brand messaging and drive engagement.- Leveraged consumer behavior and market trends to form strategic decision-making and achieve business objectives. Show less

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  Universal Scientific Industrial (Shanghai) Co., Ltd.

  May 2011 - now

  USI (SSE 601231), Universal Scientific Industrial (Shanghai) Co., Ltd., is a global leader in electronic design and manufacturing and a leader in SiP (System-in-Package) modules. USI provides D(MS)2 product services: Design, Manufacturing, Miniaturization, Industrial software and hardware Solutions, and material procurement, logistics and maintenance Services. With Asteelflash, USI has 28 sales, production and service locations across four continents of Asia, Europe, Americas and Africa, and offers customers diversified products in the sectors of wireless communication, computer and storage, consumer, industrial, medical and automotive electronics worldwide. USI is a subsidiary of ASE Technology Holding Co., Ltd. (TWSE: 3711, NYSE: ASX).Responsibilities--- Accomplished PR professional with expertise in developing and maintaining PR materials and databases, including researching, writing, editing, and distributing press releases and media alerts.- Worked with executives and internal stakeholders to define messaging for press releases and corporate statements, ensuring consistency across all channels.- Liaised with product marketing, investor relations, key spokespeople, and other departments to ensure messaging alignment and a cohesive brand voice.- Managed corporate websites and organised events, including press conferences, exhibitions, and media interviews, to elevate brand awareness and drive business growth.- Directly managed a team of four staff and provided support to cross-site and cross-functional colleagues, fostering a positive and productive work environment that drives results. Show less

  • Associate Director of Market Communication

    Mar 2024 - now

  • Senior Manager of Market Communication

    May 2011 - Mar 2024