Experience

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  Escal' beauté

  Jan 2018 - Feb 2018

  Community manager

  ➡ Development of a beauty salon's presence on social media (Facebook, Instagram)

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  Cerfrance mayenne - sarthe

  Apr 2018 - Jun 2018

  Webmarketing assistant

  ➡ Increased the company's visibility on social media (Facebook, X, LinkedIn) with tailor-made content optimized for each platform➡ Designed and implemented a communications strategy to celebrate the company's 60th anniversary, an event that attracted over 1,500 participants➡ Creation of a variety of communication materials (flyers, roll-ups, stand wraps, videos)➡ Development of an innovative intranet to support sales teams throughout the sales process

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  Icédap

  Apr 2019 - Jun 2019

  Community manager

  ➡ Management and animation of social media (Facebook, X, LinkedIn)➡ Development of a comprehensive communications strategy to celebrate the company's 30th anniversary

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  Icédap

  Sept 2019 - Sept 2022

  Webmarketing manager

  ➡ Development and management of social media strategy➡ Planning and coordination of editorial calendar➡ Creation of content to increase brand visibility and foster engagement (Facebook, X, LinkedIn)➡ Customer service management via Facebook➡ Implementation of BtoB advertising campaigns (Facebook Ads, LinkedIn Ads)➡ Social selling on LinkedIn to develop relationships and generate business opportunities➡ Training teams in social media best practices to strengthen their skills➡ SEO optimizations to improve website visibility and positioning on search engines➡ Article writing to support content strategy➡ Design and dispatch of newsletters and emailings, with customer segmentation➡ Performance analysis and reporting to assess the impact of our online actions Show less

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  Multi options nursing (mon+)

  Oct 2022 - Dec 2023

  Head of digital marketing

  ➡ Creation and development of marketing strategy➡ Introducing a comprehensive ambassador program to attract and engage healthcare professionals within the agency➡ Competitive monitoring and analysis of market trends➡ Development of a customized content plan for social media (Facebook, Instagram, TikTok, LinkedIn)➡ Design of advertising campaigns (Facebook Ads, Google Ads, trade press)➡ Production of creative and engaging publications➡ Animation of various communities and moderation➡ Organization and management of online contests to stimulate engagement➡ Optimization of the website (SEO) to increase its visibility on search engines➡ Writing articles for the news section➡ Continuous updating of the website for optimal user experience➡ Analysis and interpretation of social media and website performance➡ Preparation of detailed statistical reports and recommendations for the company's management✨ Highlights:+ 21,165 users on the website compared to the previous yearx 3 visits to the Instagram profile Show less

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  Dawco

  Jan 2024 - Aug 2024

  Digital communications and employer brand manager

  ➡ Development of a comprehensive digital strategy, tailored to the construction sector and aligned with business and employer brand objectives➡ Production of content for social media (Facebook, Instagram, TikTok, LinkedIn)➡ Writing articles for internal newsletter➡ Design of various marketing materials➡ Conducting employer branding campaigns, to position DAWCO as an employer of choice➡ Participation in the organization of internal and external events, providing logistical and creative support➡ Production of photo and video coverage at events and site visits➡ Creation, editing and distribution of videos on YouTube➡ Monitoring the company's e-reputation, optimizing and managing its presence on recruitment platforms➡ Tracking KPIs to assess the effectiveness of content and talent attraction strategies➡ Monitoring of industry trends and best practices, analysis of competing strategies Show less