Wendy Quah

Experience

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  Luulla

  Jan 2016 - Apr 2016

  Marketing & Content Creator Intern

  Enhanced brand visibility, drive organic search traffic, and boost product sales by leveraging social media marketing, SEO optimisation, and content creation.- Worked alongside with the founder to develop and implement monthly strategic plans for social media marketing campaigns.- Produced engaging and informative content for social media platforms and blog that effectively captured interest and drove traffic to the website and app. - Conducted in-depth keyword research to identify relevant keywords and strategically incorporated them into content, product titles and descriptions, enhancing search engine rankings and organic visibility. - Optimised website’s organic search performance by crafting meta titles and descriptions for products and content, capturing user attention and enticing clicks from search engine results pages. Show less

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  Luulla

  Jun 2016 - Jul 2018

  Marketing & Content Creator Lead

  Donned multiple hats, demonstrating my versatility by designing and launching marketing campaigns, creating contents and creating a seamless shopping experience that connected shoppers and sellers.- Collaborated closely with product owner to create a seamless and user-friendly experience for both shoppers and sellers.- In-charged of the low-fidelity design, high-fidelity prototypes, to user acceptance testing for the website and mobile app.- Led the marketing team in planning and executing monthly marketing campaigns that were data-driven and aligned with fashion trends.- Actively engaged with followers and potential customers by communicating and answering questions through the company's social media pages.Achievements: - Led a successful summer campaign that boosted marketplace transactions by 33%, despite the typical seasonal slowdown.- Revamped the mobile app design to tackle the product discover rate and resulted an increase in 21% of conversion rate. Show less

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  PingSpace

  Sept 2018 - Aug 2022

  Senior UI UX Designer

  Designed WMS and WIS to enhance warehouse efficiency and productivity, streamlining operations for warehouse operators and managers. - Played a pivotal role in PingSpace's side project RUWELL, delivering a seamless shopping experience for health-conscious consumers via website and mobile app.- Led the team through full product design lifecycle, from business requirements gathering to design and testing, for Warehouse Management System, Warehouse Intelligence System, and RUWELL website and mobile app.- Collaborated closely with product and operation managers to ensure the solutions effectively automated client processes and meet operational excellence standards.Established and maintained design systems to ensure consistency and scalability across products.- Mentored junior designers, helping them to develop their skills.Achievements: Pioneered the successful launch of WMS and WIS for 2 robotic warehouses in Malaysia. Show less

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  CARSOME

  Sept 2022 - Nov 2023

  Senior Product Designer

  Design ecosystems for CARSOME consumer app that goes beyond buying and selling cars to drive user engagement and app downloads.- Collaborate with product managers, engineers, and stakeholders to align product and design strategy with business goals.- Initiate and execute user research to uncover insights, pain points, and opportunities, translating them into intuitive design solutions.- Lead the end-to-end design process, from ideation, high-fidelity prototypes, usability testing to user acceptance testing.- Part of the design system squad, championing consistent design language across CARSOME productsTools I use: UsabilityHub, Amplitude, Smartlook, Figjam, Dovetail, Figma, Lokalise Show less