Soheil Salaj

Experience

• 

  Ahmad Tea

  Sept 2012 - Mar 2019

  • Created procurement plans based on sales forecasts and market demand.• Conducted competitor analysis to support product improvements and guide R&D efforts.• Managed supplier relationships and handled negotiations with partners in India, Sri Lanka, and UAE.• Boosted brand awareness through community tasting events and product sampling. Some of my responsibilities included: • Performed quality tests at each stage of production to maintain consistency.• Prepared detailed reports and documentation of test results.• Developed and implemented corrective actions for tea blending and packaging issues.• Participated in internal audits to ensure compliance with ISO 9001 and HACCP standards.

  • Tea Tasting Department Supervisor

    Mar 2015 - Mar 2019

  • Quality Control Specialist

    Sept 2012 - Mar 2015
• 

  Ofogh Koorosh Chain Stores

  Mar 2019 - Mar 2022

  • Developed B2B sales and increase the total gross sales.• Implemented of successful OK3000 project • Improved the efficiency of the in store equipments• growth in operating profit through the designing of advantage-based pricing model • Highlighted new products and company promotions during sales pitches via in-store communication with install Shelf Label, Shelf Talker, Wobbler, Banner, Discount Shelf Label, and Flyer.• Conducted market research and analysis to identify new opportunities for products expansion.• Implemented of GTM strategy in order to analyzing the other discount chain stores and customer needs and preference.

  • Sales and Business Development Manager

    Jun 2020 - Mar 2022

  • Sales And Marketing Specialist

    Mar 2019 - Jun 2020
• 

  Daniv

  Mar 2022 - Jun 2023

  Sales and Business Development Manager

  • Designed a unique sales growth model • Designed 3D model (Diagnose, Design and Develop) as a road map to conduct our projects.• Developed the total gross sales via assortment refinement of all product category.• Developed sales via modifying the structure of the sales team, sales team commission method and clustering of B2B customers

• 

  University of New Brunswick

  Sept 2023 - Oct 2024

  MBA Candidate
• 

  Complete Merchandising Solutions Inc.

  May 2024 - Aug 2024

  Merchandiser

  • Designed eye-catching product displays, increasing sales and ensuring adherence to planograms.• Monitored inventory and maintained optimal stock levels to meet customer demand.• Developed promotional campaigns and pricing adjustments to attract customers.• Maintained relationships and communications with buyers, suppliers, stores, and distributors.

• 

  Loch Lomond Villa, Inc.

  Jul 2024 - Sept 2024

  Marketing And Business Development Intern

  • Provided integrated Marketing & Communications Plan.• Developed Business plan outlining strategies and actions.• Conducted market research and survey to identify the customer’s preferences and pain points.• Sales data analysis to evaluate the current position and making decision about development.• Analyzed Cost-Benefit to evaluate the financial viability and benefits.• Assessed the feasibility of the operations and identified potential areas for improvement

• 

  Landmark Storage NB

  Mar 2025 - now

  Marketing Manager