Rachael Smith

Experience

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  Visionworks

  Sept 1999 - Sept 2001

  Public Relations/Marketing Assistant

  Write radio copy and press releases for American Movie Classics’ original television seriesAssist in organizing and creating promotion packages for AMC’s Marilyn Monroe: The Final Days promotionAssist with the launch of the second college program, Midway College Initiative grassroots-marketing programAssist in developing Web page promotions by writing copy and legal guidelines for individual promotionsAssist marketing manager with the EA SPORTS College Xperience grassroots-marketing programManage budgets, schedules, designers and 50 of the 100 college representatives employed across the U.S.Manage shipping and receiving and inventory Show less

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  World Publications

  Oct 2001 - May 2004

  Creative Services Assistant Manager

  Manage production of direct mailings, media kits, sales collateral, corporate materials, and signature event collateralManage production, corporate calendar, print, designers and Web schedulesManage and track image, font, and paper source librariesCoordinate with printers to obtain quotesTrack all house advertisements and in-book special sectionsLiaison between production, designers, marketing managers and sales Liaison with advertisers and sales for special in-book advertising sections, and IT for advertising bannersManage brand standards for corporate titles including print, Web, and sales materialsManage production of all trade exhibits signage and collateralMarketing CoordinatorAssist marketing manager with development of new sponsorship programs for signature eventsAssist marketing manager with integrating new programs for salesAssist event-marketing team with the launch of Garden Design Live! and FishStock eventsAssist event-marketing team with product launch partiesAssist public relations director in developing and executing plans/tactics for securing consistent media coverage Coordinate all sales proposalsAssist in conceptualizing and assemble of RFPs for salesOrganize and assist in fulfillment of merchandisingDistribution of media kits and all sales collateral Show less

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  Kao Corporation

  Jan 2004 - Jan 2014

  ObjectiveManage creative development of brand packaging providing production expertise/print feasibility Evaluate and recommend print methods to design teams to meet package aestheticsManage color matching for all package components and ink matching for all printed materialsMaintain print approval files and electronic approval systemEstablish and approve packaging standards for all brands globallyDevelop and monitor production schedules for all aspects of print projects both domestic & globallyLead weekly print production meetings with cross functional teams including Packaging Engineers and DesignersStatus with Designers on multiple projects prioritizing and updating production of each jobLiaison between production vendors, planning/operations, creative marketing, brand managers and salesExecute marketing briefs/concepts with Creative Marketing tracking the job from start to finishAttend weekly creative and operation status meetings to communicate deliverablesProvide innovative printing and production techniques to creative teamsCareer HighlightsRe-branding of John Frieda product line 2015Re-branding of John Frieda Frizz Ease & Lux Volume 2013-14Precision Foam Colour launch 2010 with new product launches in 2011 & 2012Re-branding launch of John Frieda 2010, 2011, 2012, 2013Ban new product launch 2009Re-branding of Biore 2008-2009Re-branding launch of Ban in 2005 New brand and new product launch of Jergens Natural Glow 2005, Jergens Natural Glow Face 2006, and Jergens Natural Glow Express 2007Re-branding launch of Jergens in 2006 Show less Manage creative development of brand packaging providing print production expertise/print feasibility Evaluate and recommend print methods (Flexography, Silk Screen, Litho, Gravure, Offset, Digital) and materials (PS web, sheet fed, mylar, SBS, APET, PET, HDPE, PP) to design teams to meet print and package aestheticsManage color matching for all package components and ink matching for all printed materialsMaintain print approval files and electronic approval systemEstablish and approve packaging standards for all brands globallyDevelop and monitor production schedules for all aspects of print projects both domestic & globallyLiaison between production vendors, planning/operations, creative marketing, brand managers and salesProvide innovative printing and production techniques to creative teams Show less

  • Print Production Manager

    Jan 2009 - Jan 2014

  • Print Production Assistant Manager

    Jan 2006 - Jan 2009

  • Print Production Coordinator

    Jan 2004 - Jan 2006
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  Kao Corporation

  Jan 2015 - Mar 2019

  Manage an internal Project Management team along with external Sourcing AgencyDrive results against Key Performance Indicators (KPIs) including cost, efficiency, on-time delivery, communication Provide leadership within and for upper management on major organizational functions leading to better understanding of overall business aspectsResponsible for all instore displays, special promotions, special packaging, and FSIs operations Responsible for efficient and effective displays to meet (if not better) set budget working closely with Trade Marketing Collaborate with Shopper Marketing and Trade Marketing to meet the demands and needs from National Account ManagersUnderstand Retailer guidelines for instore displays Understand Club guidelines and pallet specs Resource efficient print technologies for cost effective temporary displays Show less Management of creative team of designers and project managers for in-store display and promotional development. Focused vision of holistic brand equity designs Management of creative budget for mechanical development, print, and production with fiscal responsibility to drive down costs year over yearManagement of project timelines for multiple creative projects per Sourcing Agency delivery dates Leadership responsibilities to drive organizational growth and development for upper managementLong term creative strategy driving brand equities and growth. Show less ObjectiveStudio Production Manager focusing on outsourcing management of packaging mechanical development globally. With expertise in commercializing the creative execution for consumer packaged goods enables efficient direction for mechanical development for efficient and accurate files for printing. Direct experience with production houses directing and advising the development of mechanicals per the creative, marketing, and print production direction. Experience in print production of folding cartons, web-fed PS labels, direct print laminate tubes, extruded tubes, and HDPE/PET bottles. Experience with wet and dry offset, silk screen, flexography and digital printing techniques. Experience with color matching of plastic substrates.Responsibilities:Manage the external development with audited production houses for the creation of consumer packaging mechanicals for Kao's Global market Forecasting of consumer packaging mechanical needProject timeline management for creative and production deliverables in coordination with Kaihatsu (project management team) overall new product development timelineBudget creation and management Creation and management of SOPs per Kao's packaging mechanical needs and internal processes Show less

  • Point of Purchase Logistics Manager

    Jul 2018 - Mar 2019

  • Customer Business Manager (in-store/shopper marketing)

    Aug 2015 - Jul 2018

  • Studio Production Manager

    Jan 2015 - Aug 2015
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  Traditions of Deerfield

  Mar 2019 - Jul 2019

  Executive Director

  Core responsibility to achieve or exceed budgeted NOI Proactively drive sales to achieve occupancy goals Create a culture to achieve resident and employee satisfaction goalsBuild a team of highly qualified, empowered employeesDevelop and execute a strategic plan to achieve KPI goalsCollaboratively create and drive a culture consistent with Core ValuesEnsure state regulations and policies are being followed and documentedEnsure safety and the highest standards for quality of life are provided for all residents and staffEnsure staff inservice, CPR, first aid, fire, and safety drills are completed per state requirements Show less

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  Traditions Management LLC

  Aug 2019 - now

  Responsible for overseeing the administrative operations within the organization. Works with top-level executives to devise strategies to meet the organization's objectives, and reports on the performance of the various departments. A highly efficient and a natural leader with the goal to ensure the smooth running of business according to established policies and vision. Responsible for the development and implementation of strategic programs, processes and policies through the organization to drive down costs and increase efficiencies.

  • Chief Administrative Officer

    Jun 2023 - now

  • Program Portfolio Director

    Aug 2019 - Jun 2023