Camilla Saunders

Experience

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  Hastings Direct

  Jul 2011 - Aug 2011

  Marketing Intern

  I worked for the Marketing Department as an Intern during the summer break where I assisted the team on any tasks and projects relevant to the daily running of the department. Whilst working in the Marketing Department I undertook 3 key projects:• Updating the Marketing profile page on the company server. • Developed a new starter pack for new colleagues induction programme. • Took sole responsibility for organising photo shoots, which also included putting into practice my prior photography skills through taking photographs of Hasting Direct staff members for the internal magazine, Harry’s Extra. Show less

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  H.AZEEM

  Apr 2013 - Jun 2013

  Marketing and PR Intern

  I worked for H.AZEEM London, a luxury jewellery brand, as an intern where I managed the Marketing and PR and assisting with the general responsibilities relevant to the daily running of a luxury brand. This internship gave me the following opportunities: • To work directly with a CIM qualified Marketing Director. • To build general PR and Marketing skills.• To gain insight and knowledge into the day-to-day running of a luxury fashion company. • To experience the start-up process of a new fashion brand. Key achievements/responsibilities:• Writing and promoting press releases for upcoming ‘Designer Day’ events. • Communicating with external bodies such as press and stockists. • Researching, developing and implementing the brands marketing strategy.• Managing the company’s online marketing and social media platforms. • Providing assistance and support on all general administrative tasks related to the running of a fashion brand. Show less

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  MLPR

  Aug 2014 - Sept 2014

  Fashion PR Intern

  I worked for MLPR, a Fashion PR agency, as an intern where I assisted the team on any tasks and projects relevant to the daily administrative running of the office. • To organise the documentation, packaging and delivery of all press send-outs and to unpack and document all press returns. • To chase any outstanding or long-overdue returns back to the appropriate publication or stylist. • To update press coverage files for all clients, both physical and computer based.• To edit the current A/W14 Media alerts according to their previous template design. • To assist at an afternoon of press appointments by taking notes, unpacking samples etc. • To manage all administrative errands such as post office runs, stationary orders, personal deliveries and pick-ups etc. • To maintain the general tidiness of the office and all designer samples. Show less

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  H P R LONDON

  May 2015 - Jun 2015

  Showroom Assistant

  I worked for HPR London, a Fashion PR agency, as an Showroom Assistant where I assisted the team on any tasks and projects relevant to the daily administrative running of the busy office. • To organise the documentation, packaging and delivery of all press send-outs and to unpack and document all press returns. • To chase any outstanding or long-overdue returns by contacting the appropriate publication or stylist. • To search for and scan all press coverage for clients. • To select and pull samples from the showroom to be sent to a well-known weekly publication. • To research and select specific online publications/websites for designer related content. • To pick up magazines and newspapers from the local newsagents. • To manage all administrative errands such as post office runs, stationary orders, personal deliveries and pick-ups etc. • To maintain the general tidiness of the office. Show less

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  Iroquois PR

  Jun 2015 - Aug 2015

  Fashion PR Assistant

  I worked at Iroquois PR, a boutique fashion PR agency, where I closely assisted the Senior Account Manager and Director on any tasks and projects relevant to the daily running of a PR agency. •To organize the documentation, packaging and delivery of all press send-outs. •To unpack and organise all press returns.•To chase any outstanding or long overdue returns.•To compile information for monthly reports. •To select and pull samples from the showroom to be sent to publications and stylists. •To support the creation of content and management of our social media accounts. •To assist on showroom appointments with key journalists and stylists. •To compile content and ideas for press and news pieces. •To conduct call-rounds to all relevant press. •To identify and execute PR opportunities. Show less

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  Fabric PR

  Nov 2015 - Feb 2016

  Fashion PR Assistant

  I completed a four-month work placement at Fabric PR, a fashion PR agency, where I closely worked in Menswear alongside the Senior Account Manager and Director on any tasks and projects relevant to the daily running of a PR agency. • To organize the documentation, packaging and delivery of all press send-outs. • To unpack and organize all press returns.• To chase any outstanding or long overdue returns.• To compile information for monthly reports. • To select and pull samples from the showroom to be send to publications and stylists. • To support the creation of content and management of our social media accounts. • To assist on showroom appointments with key journalists and stylists. • To compile content and ideas for press and news pieces. • To conduct call-rounds to all relevant press. • To identify and execute PR opportunities. Show less

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  British Heart Foundation

  Mar 2016 - Jun 2016

  Volunteer

  Whilst looking for a full-time PR position, I began volunteering a couple of days a week at my local British Heart Foundation charity shop. • To organize the stock on the shop floor, restock selves and rails where needed. • To maintain the cleanliness and tidiness of the shop floor and staff area. • To sort through and price gifted clothing, books and other items for the shop floor. • To assist and serve customers at the till point. • To undertake visual merchandising, including window displays, shelves and mannequins. Show less

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  Childrensalon

  Jul 2016 - Dec 2021

  I worked as the PR & Outreach Coordinator at Childrensalon, the leading online retailer for luxury childrenswear, within the PR & Outreach team, as part of the wider Digital & Marketing team.• Supporting PR & Outreach Manager to ensure efficient running of PR & Outreach Team functions and day to day smooth running of the department. • Managing and coordinating all campaign activities for PR & Outreach, including but not limited to, Childrensalon own brand, designer brands, and all calendar specific campaigns, such as Christmas and Eid, through gifting moments, influencer collaborations, lifestyle features, influencer-led campaign photoshoots, media collaborations etc. • 360 alignments with wider digital and marketing team for all campaigns, and actioning outreach or PR collaborations for our social media, website, newsletter, lifestyle blog and other channels as needed. • Updating and monitoring PR calendars, budgets, planners and measurements up to date to ensure consistency Show less • To coordinate all activities including offline and online Brand Collaborations, Print Advertising, PR, Outreach, Events, celebrity and VIP initiatives. • To work alongside other key functions within the business to ensure synergy of approach, delivery of brand message and time optimisation of projects. • To organise events, press trips and media visits, alongside PR team. • To keep PR calendars, budgets, planners and measurements up to date. • To draft press releases, lookbooks and other promotional materials needed.• To scout new, exciting childrenswear stylists, bloggers and influencers to collaborate with. • To liaise and maintain relations with our current influencer collaborations, key journalists and stylists. • To seek PR opportunities in key territories to drive brand awareness. Show less • To undertake the collating and sending of sample requests and image requests. • To compile and create monthly PR reports for leadership meetings. • To monitor, compile and format all press coverage to circulate to the relevant departments. • To create trend-driven or seasonal media alerts to send to our target press contacts. • To scout new, exciting childrenswear stylists, bloggers, influencers and publications to collaborate with. • To initially create and regularly update our PR calendar with upcoming events, media alerts, blogger collaborations, look books and press releases for the current season.• To write press releases, statements and other materials needed • To arrange and manage media interviews, briefing the spokesperson and taking national media enquiries • To respond to all media enquiries promptly and work to deadlines on each enquiry. • To identify key media opportunities and build relationships with key media contacts. • To work closely with the UX Design team, Editorial and Social team to ensure effective media coverage of news and events • To manage media databases and develop/update contact lists • To coordinate media materials and statements; organising media interviews and interview briefing materials • To pitch media campaigns and stories to domestic and international journalists • To support PR Manager to ensure efficient running of the day to day press office• To undertake research to develop and implement team projects and campaigns, as required • To help maintain relationships with key external agencies and stakeholders • To help maintain relationships with key internal departments • To facilitate press trips and hosting media visits as required and support the organisation of media events and press conferences Show less • To collate and update our media contacts list regularly. • To undertake the collating and sending of sample requests and image requests. • To compile and create monthly PR reports for leadership meetings. • To compile and format all press coverage for monthly PR reporting. • To create trend-driven or seasonal media alerts to send to our target press contacts. • To scout new, exciting childrenswear stylists, bloggers and influencers to collaborate with. • To liaise and maintain relations with our current blogger collaborations.• To initially create and regularly update our PR calendar with upcoming events, media alerts, blogger collaborations, look books and press releases for the current season. Show less

  • PR & Outreach Coordinator

    Jan 2021 - Dec 2021

  • PR Coordinator

    Jan 2020 - Jan 2021

  • Junior Press Officer

    Jan 2018 - Jan 2020

  • PR Assistant

    Jul 2016 - Dec 2017
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  Seol + Gold

  Mar 2022 - Aug 2024

  PR Manager

  Currently working as PR Manager at Seol + Gold, a UK-based demi-fine jewellery brand.* Successfully generating rich, engaging press coverage for new product launches as well as core products, and brand building features across all media outlets. From well-known publications and media, across fashion & lifestyle, news, bridal, trade, and styling moments, covering all bases - Independent, Evening Standard, ELLE, SheerLuxe, Cosmopolitan, NME, Rolling Stone to name but a few. * Oversee the management and implementation of on-brand influencer outreach collaborations. Focused on developing strong relationships with influencers, content creators and tastemakers, regularly researching and reaching out to new talent. Also, revitalised past influencer relations for true brand alignment, and built stronger relationships with talent. * Report and share PR & Influencer successes, challenges, and learnings to senior leadership and team, with clear actionable takeaways and recommendations for growth.* Fully manage and maintain all press sample management, and influencer gifting.* Maintain, nurture, and create relationships with press across a varied media landscape. * Oversee the development and design of all press relation material, including press releases, trend alerts, fact sheets, product launch recaps, press day material, lookbooks, and other content.* Curate and compile engaging SEO-optimised blog posts, focusing on key themes, such as, new product launches, trends & tips.* Bringing brand to life by delivering standout events, press trips and in-store activations. Key events and activations include: * Brighton Store Launch Party * The Sophie Floyd Edit Launch - first influencer edit for Seol + Gold - @sophfloyd Tattoo Flash Day - Launch Party * Press & Influencer Piercing Experiences at BoxPark Piercing Studio * Summer Feels Collection Launch Party Show less

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  The GelBottle Inc

  Aug 2024 - now

  PR & Brand Ambassador Manager