Steffen Klein

Experience

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  Rhapsody International GmbH

  Jul 2008 - Sept 2016

  Director of Marketing Napster Europe

  Strength & Success:Leadership: Development of 3 employeesBudget control: Overview and compliance of XXX BudgetData oriented: Achievement of KPI objectivesPerformance MarketingDirect cooperations: Selection, setup and operative enhancements of different online websitesDisplay-Advertising and RTB: Strategy, implementation and control of campaigns by using agenciesAffiliate Marketing: Expansion of the affiliate programs to 17 european countriesSearch Engine Advertising: Selection and control of the SEA agency for 17 european countriesWebsite ManagementOptimization: Creation and analyses of multivariate tests of the web sites and order path in 17 european countriesSEO: Conception of SEO arrangements Reporting: Evaluation of all web KPIs and traffic sources for web sites and order path Custumer Communication StrategyEmail Marketing: Development of email marketing strategies and analysation of KPIsMobile Marketing: Communciation strategy of Push Notifications and Inbox Messaging within the Napster appSocial Media Marketing: Improvements of addressing user groups for channels Facebook, Twitter, Instagram, Youtube and Google+Additional marketing actions Market Research: Selection of agencies and conception of external studies for addressing users, analyses of target groups, brand communication and brand awarenessPlanning and analysis of internal studies for improvements of the products and target group analysesTV Marketing: Agency support with focus on creation of TV spot, target group analysis, choice of TV stations and reportingPrint Campaigns: Direct cooperations with magazines and collaboration with PR agency for additional print activities in EuropeEvent Marketing: Napster Music NightAdditional actionsInternational projects Leadership responsibilities and integral member of the decision team for global projects including selection of service companies, global partnerships (Shazam integration) and customer support improvement programs Show less

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  R+V Versicherung

  Dec 2016 - Jun 2019

  Senior Manager Online Vertrieb

  Cooperation MarketingDirect cooperations: Selection, setup and operative enhancements of different cooperations with online portalsGroup cooperations : Setup and operative enhancements of different online cooperations with partners within the cooperative groupAffiliate Marketing: Setup of the affiliate program for GermanyWebsite ManagementOptimization: Creation and analyses of multivariate tests of ruv.de, order paths and online calculatorOptimization: Concept and creation for improving loading time within ruv.de and order pathReporting: Evaluation of all web KPIs and traffic sources for web sites and order pathProject ManagementProject Management: Concept, s trategy and creation for new order paths ofdifferent insurance products Show less

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  Persönliche Auszeit

  Jul 2019 - Sept 2019

  Digitalmarketing Experte
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  Schulsachen.de GmbH

  Sept 2019 - Dec 2019

  Ecommerce Manager

  Cooperation MarketingDirect cooperations: Selection, setup and operative enhancements of different cooperations with partners like Familotel, Sealife, Legoland DiscoveryPartner cooperations: Selection, setup and operative enhancements of different online cooperations with business partners like Eastpak, Moleskine, Brunnen, Hama etcWebsite ManagementOptimization: Creation and analyses of multivariate tests of the web sites schulsachen.de und-schenk-es-mir.deOptimization: Concept and creation for increasing sales within the web sites and additional sales possibilitiesReportingEvaluation of all web KPIs and traffic sources for web sites and order pathBusiness DevelopmentB2B Maanagement: Acquisition of new cooperation and business partners including concepts, strategy and contract work.Shops on market placesInventory: shops Development, optimization, price analyses , advertising possibilities with shops on Amazon, Check2 4 and Real.deNew shops: Contract, development, optimization, price analyses, advertising possibilities with shops on eBay and RakutenAdditional actionsEmail Marketing: Concept of the latest newsletter, analyses oft he success and rebuilding on MailchimpData Management: Adding and optimizing products on Magento, including updating on market places via MagnalisterIdealo.de: Updating all data via Magnalister Show less

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  Persönliche Auszeit

  Dec 2019 - Oct 2020

  Digitalmarketing Experte
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  GRUNDUM Immobilien GmbH

  Nov 2020 - now

  Senior Online Marketing Manager

  Alle Disziplinen des Marketings mit Schwerpunkt auf Online-Marketing wie SEA, lokales SEO oder Social Media