
Rahul Tulsiani
CA article trainee

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About me
Manager, Marketing OPS | B2B Marketing Strategy | Marketing Consulting | Marketing for B2B Companies
Education

St Stephen's School Ajmer
1996 - 2011
The Institute of Chartered Accountants of India
2011 - 2016
Experience

O.P. Maheshwari & Co.
Feb 2013 - Feb 2016CA article trainee- Prepared and timely submitted Income Tax Return, Sales Tax Returns, TDS Return. - Provided accounting, financial and tax related services to the clients. - Actively participated in the execution of Statutory Audit, Internal Audit and Tax Audit. - Provided consultancy and advising SME’s clients on various aspects of business such as Financial and Legal.

Jewellerslane.com
May 2015 - Feb 2018Co-Founder and Digital Marketing Strategist- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.- Develop Social media campaign at ‘0’ cost.- Online brand management: Traffic, conversion, order size, merchandising, web-analytics, HTML coding, theme designing.- Web marketing (affiliate, SEO, paid search, display) and retention (email, private store) programs.

Jagriti Yatra
Dec 2016 - Jan 2017YatriJagriti Yatra is a 15-day long, national train journey that will take you 8000 kilometres across the length and breadth of India, to understand and build the India of smaller towns and villages through enterprise.

Fullhalfquarter
Mar 2018 - Jun 2019Filmmaker- "You don't choose what happens to you, but you can choose how to respond to what happens to you." Nothing so fancy about the Full half quarter but all that we believe in is adding perspective to your real- life stories and crafting them into short, meaningful stories with our natural cinematic touch.- Work on pre-production from Scriptwriting to storyboarding to script breakdown.- Direct cast members to see that they understand their character and the part they play in the entirety of the production.- Work with other crew members to ensure the production remains on schedule, that it looks its best, and that the final product is as polished as possible and matches the Story version.- Successfully completed first short film as a written and director. Link: http://bit.ly/2rBXVOI Show less

Trivone Digital Services
Jun 2019 - Sept 2020Senior Video Specialist- Produced animated explainer videos for clients like Tata Tele Business Services, Infosys and Titan.- Successfully completed the Amazon ad shoot for their 'Chatbot' a tech product.- Work independently, as well as part of a team, to establish project deliverables.- Create and develop multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training and other enterprise-wide projects. Show less

ByteBlanket
Sept 2020 - Mar 2021Video Specialist and Motion Graphics- Prepare design plan, concept and layout for motion graphic project.- Research and analyze the best design techniques and solutions to create motion graphics.- Ensure compliance with company guidelines and design standards.- Design and create enticing motion graphics for video deliverables (corporate videos, eLearning, websites, marketing demos, etc.)- Create prototypes for new product ideas.- Plan and implement new designs for websites and app.

All Blue Solutions Inc.
Mar 2021 - Aug 2021Video SpecialistPromoted the brand and products/services through engaging video content on multiple platformsCollaborated with cross-functional teams on video script creation aligned with marketing strategy and brand guidelinesHandled video production tasks, including lighting, audio mixing, and sound enhancementsOptimized videos for SEO and tracked relevant analytics dataStayed current with video production trends and marketing best practicesExplored new ways to engage and identify marketing channels to reach target customers Show less

Hive Pro
Aug 2021 - Jun 2024Key Achievements:Increased global traffic and visitors by 120% through integrated marketing campaigns, localized promotions, and strategic initiativesBoosted brand visibility by repurposing popular blogs into videos and infographics for social media platformsManaged end-to-end demand and lead generation funnel by developing and executing drip and workflow mailersEstablished comprehensive brand guidelines for distinct company identityCoordinated B2B conference planning and promotions, and managed global webinar series, including end-to-end lead managementKey Responsibilities:Successfully executed campaigns for user acquisition, retention, and brand buildingManaged diverse creative assignmentsOptimized social media strategyDesigned and developed easy-to-understand product diagrams that showcased product features and functionality, ensuring audience comprehensionAssisted in the development of marketing materials, including solutions overview, datasheet, white papers, and website content featuring product diagramsEngaged with bloggers and influencers for brand promotionWorked with regional sales teams to support their activities and drove marketing automation using Zapier and HubSpotEnd-to-end planning and promotion of webinars for different regionsMeasured and reported digital marketing campaign performanceDrove local use cases and localized landing pagesSupported global branding and product marketing activitiesLiaised with internal and external stakeholdersTook ownership of country marketing metrics, such as Indian MQLs, SQLs, and website trafficDevelop and implement lead scoring models to prioritize leads based on their engagement, behavior, and demographic factorsDesign and execute targeted and personalized lead nurturing campaigns, using marketing automation tools, to move leads through the sales funnelManage the website's content, including uploading, editing, and organizing blog posts, articles, and other resources Show less
Manager, Marketing OPS
Jan 2024 - Jun 2024Marketing Specialist
Aug 2021 - Dec 2023

Hippo Video
Jun 2024 - nowMarketing Manager
Licenses & Certifications

Diploma in Banking and Finance
Indian Institute of Banking & Finance- View certificate

After Effects: Character Animation Techniques
LinkedInMar 2021 - View certificate

Introduction to product marketing
CXLAug 2023 - View certificate

Design Thinking: Implementing the Process
LinkedInMar 2021 - View certificate

Motion Graphic Design: Animation
LinkedInMar 2021 - View certificate

After Effects CC 2019 Essential Training: The Basics
LinkedInMar 2021 - View certificate

Creative Thinking
LinkedInMar 2021 - View certificate

Design Thinking: Understanding the Process
LinkedInMar 2021 - View certificate

Motion Graphics for Social Media
LinkedInMar 2021 - View certificate

SEO for Social Media
LinkedInMar 2021
Volunteer Experience
Social Media Manager
Issued by Ervis Foundation on Oct 2019
Associated with Rahul Tulsiani
Languages
- enEnglish
- hiHindi
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