Ricardo Motta E Correa

Experience

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  Iveco

  Jan 2005 - Jul 2015

  Developing retail actions based on marketing opportunities, finding out consumers’ needs and identifying businesses priorities.Conceiving and coordinating IVECO´s largest itinerant truck show, which sold 1.000 vehicles from October 2013 to April 2014.Managing an 8 million BRL retail marketing budget along with the company´s distributor; the budget was allocated to create regional retail campaigns. Starting a regional marketing team.Coordinating the Relationship Marketing Program, which focused on direct actions with associations and transport labor unions and led to 500 units sold in 2013. Show less Responsible for increasing regional Market share by 3% in 2009.Planning, developing and implementing strategies on brand awareness in the local market.Controlling dealership stocks, number of vehicles, timeframe and costs.Conceiving promotional marketing actions within dealerships.Tracking main KPIs: sell in, sell out, market share.Visiting the biggest local clients, not only current clients but also prospect clients. Monitoring competitors’ actions in Minas Gerais State.Assessing the sales teams performance at local dealerships and analyzing business comprehensiveness. Show less

  • National Trade Marketing Manager

    Oct 2012 - Jul 2015

  • Retail Marketing Supervisor Retail/Intelligence

    Sept 2011 - Oct 2012

  • Dealer Sales - MG state

    Aug 2008 - Aug 2011

  • Common Future Way Program

    Jan 2008 - Aug 2008

  • Regional Sales – São Paulo countryside

    Jan 2005 - Dec 2007
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  Raízen

  Jul 2015 - May 2016

  Marketing Manager - Diesel/B2B

  Responsible for developing the best premium fuel strategies for the commercial department (Retail and B2B).Accounted for offering value propositions to clients who purchased diesel fuel. Delivered training courses on products to the commercial area-B2B.Attended logistics trade shows (Transposul, Rio Minastransport)Responsible for developing new strategies for fuel additive products. In charge of visiting our main distributors and sales reps in order to have a broader understanding of the truck drivers market.Responsible for coordinating initiatives within the labor unions, assembly factories and associations in order to promote premium fuels and increase Shell brand awareness. In charge of engaging and motivating consumers, B2B clients, distributors and gas stations staff in order to increase premium products sales. Show less

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  Transpeciais: Transportes Especiais

  Jul 2016 - Jan 2017

  Commercial and Operational Manager

  Responsible for all the logistics aspects regarding steal distribution throughout Minas Gerais and Rio de Janeiro states, which accounts for 50% of revenues.My biggest accomplishment at this position was to acquire former clients such as mining and construction companies that hired logistics services to transport their machineries mainly to the northern region of Brazil, Pará state.My main focus has been on direct cost reduction: 22% savings on diesel and 10% savings on tires and maintenance.I was in charge of implementing new commercial policies, which implied direct costs per km, as well as price management issues. Show less

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  Volkswagen Truck & Bus.

  May 2017 - Apr 2018

  Commercial Consultant Sr.

  Member of project X (recovery of market leadership);Participation in the introduction of the MAN TGX product (Extra-heavy segment);

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  Bridgestone do Brasil

  May 2018 - now

  Sales Manager

  * Regional management of sales of commercial tires (TBR), for the states of MG, ES and RJ;* Responsible for the tactical and strategic plans of 40 dealers and 19 retreaders, resulting in revenues of R$ 500 million/year;