Experience

• 

  Focus wpi

  Feb 2009 - Jan 2015

  Account manager

  • Orchestrated marketing communication campaigns for diverse clients (Retail and Government projects).• Supervised 8 communication executives, ensuring the attainment of objectives.• Recognized with the company's Employee Performance Award for driving revenue growth.• Implemented precise forecasting and budgetary controls, resulting in reduced financial discrepancies.

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  In communications

  Jan 2015 - Feb 2017

  Senior communications manager

  • Drafted briefs and orchestrated project coordination among various stakeholders.• Spearheaded the development of comprehensive communication plans.• Oversaw high-profile clients with a combined value exceeding $4 million.• Provided training and guidance to junior & mid-level account management professionals.

• 

  Milk design studio

  Mar 2017 - Jan 2022

  Account director

  • Spearheaded the client management department, overseeing marketing, advertising, and branding initiatives for all agency clients.• Engaged closely with clients to devise tailored advertising and marketing solutions aimed at driving significant growth.• Collaborated with senior managers and various departments to foster new business opportunities, retain existing clients, and execute campaigns seamlessly.• Provided guidance and leadership to a team of 6 account managers, ensuring high levels of client satisfaction across a portfolio of over 20 clients, while delegating tasks according to workload and individual capabilities.• Orchestrated collaboration between internal teams and external partners to plan, develop, execute, and evaluate campaigns across online and offline channels.• Amplified the repeat customer base and mentored a proficient team of account management professionals, contributing to company-wide success. Show less

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  President's choice financial

  Dec 2020 - Aug 2024

  • Directed and supervised a team comprising of 30 sales representatives and 3 sales managers, driving a remarkable 62% surge in district sales throughout tenure.• Formulated and executed strategic sales blueprints, consistently surpassing revenue benchmarks.• Conducted in-depth market analyses to pinpoint growth prospects and formulated actionable strategies to exploit emerging opportunities.• Delivered comprehensive training, coaching, and mentorship programs to elevate sales team effectiveness.• Fostered collaboration with cross-functional teams to synchronize efforts and enhance overall business efficacy. Show less • Supervised a team of 12 sales professionals, steering them towards meeting and exceeding sales targets.• Cultivated robust relationships with team members, resulting in heightened employee retention and a rise in referral rates.• Facilitated regular sales gatherings and conducted training sessions to keep the team engaged and driven.• Conducted territory-based recruitment and interviews as needed.• Offered coaching, support, and motivation to the sales team within the territory, ensuring achievement of all targets, including sales, compliance, and operations, through both virtual and in-person interactions.• Assumed the responsibilities of Acting District Manager in the absence of the District Manager. Show less

  • District Manager

    Dec 2022 - Aug 2024

  • Territory Sales Manager

    Dec 2020 - Dec 2022
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  Canadian federation of independent business

  Jul 2024 - Jan 2025

  District manager
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  Bmo

  Jan 2025 - now

  Relationship manager