Shafeeqa Aiman Syeda

Experience

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  Oasis Interior Projects

  Jan 2018 - Dec 2019

  Interior Design Intern

  Residential Interior Project Design: Designed over 70 residential interior projects using AutoCAD and SketchUp, demonstrating adaptability in project execution.End-to-End Project Management: Efficiently managed all aspects of planning and execution for both residential and commercial projects, with a strong emphasis on functionality.Design Expertise: Leveraged extensive knowledge of design history and current trends to provide clients with valuable and relevant design recommendations.

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  Forture

  Jan 2020 - Dec 2022

  Led a cross-functional team to launch a new AI-integrated email marketing campaign, resulting in a 25% uplift in engagement metrics.Developed predictive models for customer churn prediction, reducing churn rate by 10% and increasing customer retention.Conducted A/B tests on email campaigns, resulting in a 20% increase in email open rates and a 10% increase in click-through rates. Delivered innovative and ROI-focused digital marketing solutions for clients, consistently exceeding client satisfaction expectations with improvement in ROI by 35%.Exceeded Growth targets every quarter by 29% on an average.

  • Marketing Manager

    Jan 2021 - Dec 2022

  • Marketing Analyst

    Jan 2020 - Jan 2021
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  DePaul University School of Continuing and Professional Studies

  Jul 2023 - Jan 2025

  Spearheaded AI integration within the center, enhancing data-driven strategies that increased overall growth and engagement by 25%.Collaborated with instructors to digitize course content, streamlining virtual learning experiences and improving student satisfaction by 30%.Designed and executed a digital campaign for the summer and fall fundraiser, amplifying reach across platforms and contributing to a 40% increase in donor engagement. Drove a 20% increase in online course enrollment by implementing AI-driven targeting strategies, resulting in a higher conversion rate.Optimized digital advertising spend, reducing cost per acquisition by 15%Managed marketing budget effectively, achieving a 10% cost savings through budget optimization techniques.Generated actionable insights from marketing data analysis, leading to a 15% improvement in campaign performance and ROI.

  • Marketing & Digital Strategist

    Jun 2024 - Jan 2025

  • Program Assistant

    Jul 2023 - Jun 2024
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  Labor Education Center - DePaul University

  Jan 2025 - now

  Associate Director

  Fundraising & Analytics: Managed outreach and analyzed donor data to optimize efforts for 2 Major Fundraisers.Youth Programming: Enhanced recruitment and engagement for youth programs using marketing analytics and streamlined event coordination.Outreach & Marketing: Built program networks with targeted campaigns and data-driven recruitment strategies.Leadership & Administration: Supervised teams, managed CRM systems, and improved operations with analytics-driven insights leading Digital Transformation efforts. Show less