
Timeline
About me
User Experience Lead at Finning
Education

Avni college of design and art, tel aviv, israel
2005 - 2009Industrial design and engineer industrial and product design
The open university of israel
2010 - 2012Bachelor's degree philosophy and modern art
Red academy
2020 - 2020User experience diploma user experience designActivities and Societies: Designated by The Private Training Institutions of British Columbia
Experience

Freelancer
Jan 2008 - Jan 2010Product designer & engineer• Exhibition Designer for Cordova Design Studio (Tel Aviv, Israel)• Concept development, 3D presentations, 3D modeling, engineering solutions and consulting• Product designer for Carmel Meirav (Tel Aviv, Israel)• Interior Designer for contractor Oren Hevron (Tel Aviv, Israel)• Adviser for Mantra production Ltd (Ramat Gan, Israel) in branding, advertising and graphic design

Hackeru המרכז ללימודי מחשבים והשמת עובדים בהייטק
Jan 2010 - Jan 2010Head of graphic design• Managed a team of 5 teachers• Build their education schedule• Taught Adobe Photoshop and Illustrator

Sitton design studio ltd
Feb 2010 - Jan 2012Lead industrial/product designer & engineer, graphic designer• Designed and engineered a large variety of point of purchase products for major companies in the retail/wholesale market such as: Unilever, Osem, Novartis pharmaceuticals, Hapoalim Bank ltd, AM/PM supermarket, etc.• Worked in collaboration with advertising companies (under tight deadlines)• Designed graphics for 3D photorealistic presentations and for the finished product • Materials specialized in: Polypropylene, P.V.C, A.B.S, P.E.T.G, Metal frames, Sheet metal.• Technical processes: heat bending, CNC, laser cutting Show less

Tgm ( g.m. cases ) ltd
Jan 2012 - Jan 2013Lead industrial/product designer• Development, research, configuration, concept sketch, 3D simulation, engineering, prototyping and mass manufacturing • Materials: Aluminum profiles, wood, Scobond, Polyethylene foam and L.E.D lights• Technical processes: CNC, laser cutting, water jet, carpentry, sandblasting, welding, rotation molding, extrusions, vacuum forming and offset printingEntertainment sector:• Customized structures: modular bar, portable DJ booths, food and catering stands and entertainment stagesMilitary sector:• Customized displays: clothing racks, wall mount displays and portable cases• Designed and customized cases for technological equipment: flight cases, rotation mold cases Show less

Start design studio
Feb 2013 - Aug 2015Product (industrial) designer and engineer• Designed and engineered a large variety of point of purchase products for major companies in the retail/wholesale market such as: Nestle, Ferrero, Hershey’s, Mizrahi Tefahot Bank, Clalit medical care• Worked in collaboration with advertising companies (under tight deadlines)• Designed graphics for 3D photorealistic presentations and for the finished product • Materials specialized in: Polypropylene, P.V.C, A.B.S, P.E.T.G, Metal frames, Sheet metal.• Technical processes: heat bending, CNC, laser cutting• Building complex assemblies and technical drawing for manufacturing Show less
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Jackpot digital inc. (previously lvfh)
Feb 2016 - Jun 2018Lead product designer, engineer, ux/ui and graphic designerHead of Product / Industrial Design and Graphic Design• Development & Research• Concept sketching,Concept 3D modelling and renderings.• Engineering, 3D simulation and Multi Configurations part. • Prototyping and Manufacturing Materials: Aluminum profiles, Wood, Scobond, Polyethylene, L.E.D, Sheet Metal and Glass work.Technical processes: CNC, Laser cutting, Water jet, Carpentry, Sandblasting, Welding, Rotation molding, Extrusions, 3D Printing, Vacuum forming, Offset printing, Custom Tooling, Sheet metal and Injected parts. Show less

Ibex tactical inc
Aug 2018 - Nov 2019Co-founder and industrial/product designer.webp)
Northwestern systems corporation (betterbuilt)
Nov 2018 - Apr 2019Senior mechanical design engineerSenior Mechanical Engineer and Industrial designer• Development• Process improvements submitted to senior management • Product Engineering, Multi Configurations part, complex assemblies, complex manufacturing drawings • Prototyping and Manufacturing Materials: Stainless Steel, structural metal. Technical processes: Metal forming, welding.

Freelance product ux/ui designer
Nov 2019 - nowUser experience designerResponsibilities - Provide with custom user experience solutions - Improve and refine user experience processes - Conduct user research - Writing user case studies - Wireframing (Low and medium fidelity prototypes) - High Fidelity UI - Prototyping (Sketch, Invision & Invision Studio, Marvel, Adobe CC )Clients: Kanan Bakery (USA), Shine Forward, Traffic Driven technologies, Mark Mate, Method and Metrics SEO, Step up for Earth, OVUO
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Vancouver institute of media arts (vanarts)
Sept 2020 - Apr 2021Ux/ui instructor- Working closely with students and faculty members (both remote and in person)- Build different class teaching materials for both UX, UI, Design methods, design concept and design thinking- Providing guidance to students through their group and personal projects

Iamota
Nov 2020 - Apr 2021Ux/ui designerUX/UI designer at iamota, specializing in designing best in class e-commerce experiences. Primarily focusing on Shopify Plus Design and Development for different omni-channel clients and various industries such as: health and wellness, retail and apparel.Responsibilities - Creating Brand guidelines - Building client and company design systems - Provide with custom user experience solutions - Improve and refine user experience processes - Conduct user research - Wireframing (Low and medium fidelity prototypes) - High Fidelity UI - Prototyping using Sketch, Invision, Figma Show less

Finning
Jun 2021 - nowUser Experience Lead
Aug 2024 - nowSenior User Experience Designer
Jun 2021 - Aug 2024
Licenses & Certifications
- View certificate

Web design: strategy and information architecture
California institute of the artsMay 2019 - View certificate

Ui / ux design specialization
California institute of the artsJul 2019 - View certificate

Design high-impact user experiences
California institute of the arts - View certificate

Membership certificate
The interaction design foundationJun 2019 - View certificate

Ux design fundamentals
California institute of the artsApr 2019 - View certificate

Ux management: strategy and tactics
The interaction design foundationMar 2023 - View certificate

Web design: wireframes to prototypes
California institute of the artsJul 2019 - View certificate

Visual elements of user interface design
California institute of the artsMar 2019 - View certificate

Agile methods: ux design
The interaction design foundationJun 2023 
Cswa - mechanical design
Dassault systèmesApr 2018
Honors & Awards
- Awarded to Ben SilversteinGlobal Gaming Awards 2017 SHORTLISTED - Aug 2017 As the head of product design (Industrial design) and Engineering at Jackpot Digital, I Designed and Engineered Jackpot Blitz. A once of a kind, Innovative, Multi-touch, Single surface, 10 player electronic Gaming table. Jackpot Blitz has been Shortlisted for the Global Gaming Awards 2017 under the design and innovation category out of hundreds of products that are in the market.
Languages
- enEnglish
- heHebrew
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