Experience

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  Rompecabeza - the marketing company

  Mar 2018 - Apr 2019

  Paid media manager / digital analyst

  ✓ Led performance marketing, digital media, and CRO projects for clients in industries such as retail, construction, banking, and healthcare, consistently improving ROI across platforms like Google Ads, Meta Business (Facebook and Instagram), and LinkedIn Ads.✓ Designed and managed inbound marketing campaigns to generate qualified leads, achieving measurable success for clients, including Clínica Odontológica Santa Blanca.✓ Monitored and analyzed the performance of paid media campaigns, using data-driven insights to optimize strategies and maximize ROI.✓ Created detailed performance reports, providing clients with actionable insights to enhance their digital campaign effectiveness and drive business growth. Show less

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  Deportes sparta

  Apr 2019 - Sept 2021

  Ecommerce data analyst

  ✓ Designed and developed dashboards and automated reports using SQL, JavaScript, HTML, and CSS in Google App Script, streamlining decision-making processes and improving operational efficiency.✓ Participate in the creation and implementation of logistics dashboards, reducing non-delivery complaints by 60% through improved KPI tracking and data-driven solutions.✓ Collaborated with cross-functional teams to identify key bottlenecks through data analysis, implementing solutions that optimized operational workflows, reduced manual efforts, and increased overall productivity.✓ Led the project to optimize the management of complaints in the e-commerce channel for the Customer Service team. Tickets were prioritized based on age, response complexity, and resolution time, resulting in an 80% improvement in complaint management. Show less

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  Idilia foods

  Feb 2022 - Sept 2024

  Trade marketing jr

  ✓ Developed an automated material request form using Excel and Visual Basic, significantly improving the management of safety stocks and accelerating product delivery timelines.✓ Led the organization of events across various Cash & Carry locations to enhance product visibility and drive sales in the channel.✓ Worked closely with suppliers to ensure the quality and availability of materials designated for points of sale.✓Collaborated with internal teams to successfully launch new product formats, ensuring they were created in the system and available for the sales teams. Show less