Sachi Anand I Senior Product Manager I CSPO,PMPO,CUA

Experience

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  FABINDIA LIMITED

  Mar 2008 - Jun 2008

  Product Development Associate

  Design and product development with Indian craftsmen at various craft hubs of India under the SRCC's of Fabindia across the country.

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  Michael Aram Inc

  Sept 2008 - Jun 2009

  Product Development Associate

  Design development and production of home decor products essentially in metal and metal combinations with other materials, inspired from nature resulting in beautiful and exclusive art pieces for the US market.

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  IBM

  Sept 2009 - Oct 2009

  Ethnographic Research Associate

  Executed a large scale ethnographic research study for IBM in B towns of India to gain insights on the needs and modes of communication of the next billion population, expected to soon emerge as a large consuming group by IBM. The ethnographic study was performed during a 15 day stay amongst the community and insights were mined & reported for development of winning mobile experiences to engage this community as a consumer.

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  Nokia

  Nov 2009 - Dec 2009

  Application Consultant

  NokiaKey Responsibility: Ethnographic Research & Application DevelopmentConceptualized & developed sensor based mobile application for NOKIA N900 mobile device based on consumer & field insights, followed by development of an effective business model & strategies for commercializing the app.

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  Adobe

  Jan 2010 - Feb 2010

  Application Consultant

  Conceptualized & developed new Photoshop based extended applications for ADOBE basis consumer research thereby generating new business opportunities for the company.

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  Unibic Foods India Pvt Ltd

  Apr 2010 - Jul 2010

  Consumer & Market Research Associate

  Project A: Consumer insights and feedback on UB’s product portfolio and advertising efforts.Project B: Developing Innovative Market Propositions for United Biscuit’s India launch.

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  Titan Company Limited

  Nov 2010 - Apr 2011

  Research & Innovation Specialist

  A research led project to understand the business opportunity that lies in the Colour Stone market of the Precious jewelry sector.Deliverables included evaluating the material, market, competition and the consumer to come up with an effecting gemstone grading system,certificate of authenticity, Ideal Target Consumer & design directions for the gemstone collections based on Research insights.

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  Unilever

  Apr 2011 - Sept 2011

  Brand Activation Consultant

  Project: Market Activation of HUL's mid segment Laundry brand Rin in an integrated communication approach to establish the functional efficacy of the product to the target market and the source growth across global markets. Delivered:-Creative and impactful activation concepts for the product through unique methods of connection with the consumer including both ATL & BTL approaches to win over competition through high recall of the brand.-Development of live demo for the consumers and the people in the trade to establish trust in the efficiency of the brand in yellowness removal from the clothes. Show less

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  ITC Limited

  Oct 2011 - Nov 2016

  Managed the product life cycle of Fashion Accessories for ITC’s brands including Wills Lifestyle & John Players from strategic planning to tactical activities. Product Management Worked with design team for design development, collaborated with marketing to streamline the go- to market strategy for the product , liaised with production to ensure in time delivery, and worked with sales to track revenues. Responsible for orchestrating these activities for successful development of a profitable product. Managed 12 product categories & grew the business from 20 to 35CR in three years across ECOM, MBO,EBO & LFR channels.Market & Consumer Research Studied market forecast reports, assessed global & local brands, evaluated market trends and conducted surveys to understand consumer’s needs in order to develop differentiated products. Achieved 95% season closure sales for Wills Accessories portfolio every season. Show less Headed a 12 member team at the Education & Stationery Products Business Division of ITC & managed new product development across 15 product categories for ITC's Classmate & Paperkraft brands.New Product Development Managed new product development across categories including writing instruments (pens, pencils & mechanical pencils); Art stationery (sketch pens, crayons, oil pastels, pencil colours); mathematical instruments (scales & geometric boxes) & Notebooks for Classmate & Paperkraft .  Grew business from 300 to 600CR in 1.5 years, making ESPB ITC's fastest growing businessBrand Marketing Delivered innovative & differentiated stationery solutions , making Classmate a market leader. Developed co-branded products with Disney & WWF. Also liaised with sales to deliver institutional orders at schools & corporates. Slashed outsourced agency jobs by delivering efficient work in-house, saving 50% on the agency costs for the company Show less

  • Assistant Product Manager- Lifestyle & Retail Business Division

    Aug 2013 - Nov 2016

  • Assistant Product Manager- Education & Stationery Products Business

    Oct 2011 - Jul 2013
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  Publicis Sapient

  Jan 2018 - now

  Senior Product Manager

  Goodyear, US I July 2020 onwards I Product Owner I Auto• Roll by Goodyear Website: Delivered the Roll by Goodyear website enabling Millennials to buy and install new tires without having to leave their homes.• Goodyear Canada Website: Delivered the Goodyear Canada website, enabling GY’s CA market with information about products, services, rebates & retailers.Abu Dhabi Govt, UAE I Dec19-July20 I Product Owner I Govt Services • Service Migration for Authority of Knowledge & Education (ADEK): Designed ADEK services for TAMM portal to help users pay & obtain ADEK attested academic certificates, which act as proof of academic pursuits for purposes like school transfers, higher education, foreign admissions & job applications in UAE.• Service Migration for Department of Culture & Tourism (DCT): Designed DCT services for TAMM portal to help users pay & book seats for cultural tours, courses & licenses such as heritage tours, art workshops & courses, tourist guide licenses respectively.Marriott, USA I Feb18-Nov19 I Product Owner I Travel • Brand Pull Through for Marriott.com: Provided managed hotels with an exclusive brand experience and offered franchisee hotels to choose one from the four templates designed for them in order to create a differentiation between the two hotel categories.• Travel Agents & Group Partner Portal: Delivered two B2B portals for Travel Agents & Group Partners respectively enabling registered commission agents under Marriott to check their payment status against their bookings.• Empower Reservation Portal: Delivered the agent reservation enabling reservation agents to help customers calling for enquiry, new reservations, modification, cancellations, and refunds or to redeem loyalty benefit. Show less