Experience

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  Xsoccer

  Jun 2011 - Sept 2011

  Diseñadora web

  Pasante.

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  Grandpet

  Feb 2014 - Sept 2014

  Graphic designer

  Assistance to graphic design and marketing for the elaboration of graphic material, maintaining the design trends marked by line and also attending exhibitions and activations.

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  Cultural care au pair

  Nov 2014 - Jun 2016

  Au pair

  Participated in a cultural exchange program in the USA, providing care for an infant (6 months old) and a preschooler (3 years old) with cerebral palsy and autism. Promoted the children's social and educational development through a bilingual approach, incorporating creative activities tailored to their needs.

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  Grandpet

  Sept 2016 - Jan 2022

  Developed and executed campaigns focused on reach, interaction, brand recognition, lead generation, and website traffic.Managed the online store end-to-end, including administration, marketing, graphic design, logistics, and customer service, achieving a 158% increase in sales from 2020 to 2021.Oversaw the annual digital marketing budget, continuously monitoring and analyzing campaign performance and social media metrics.Supervised the social media content calendar, ensuring brand consistency and delivering engaging and dynamic content.Analyzed, maintained, and updated Grandpet's websites, optimizing user experience and using platforms like WordPress and Shopify to fit budget and team capabilities. Show less

  • Digital Marketing Manager

    Jan 2018 - Jan 2022

  • Graphic Designer

    Sept 2016 - Jan 2022
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  Profesional independiente

  Feb 2022 - now

  Marketing consultant

  Development, implementation, and execution of digital marketing strategies for small businesses in the region, optimizing their resources to maximize return on investment. My focus is on generating tangible results through strategic activities aligned with each client's business objectives.

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  Vimifos

  Mar 2023 - Aug 2024

  Líder de marketing digital

  Team leader responsible for digital strategy, reporting directly to the CMO. Spearheaded the development of digital marketing strategies for each commercial division, with a focus on increasing brand awareness and guiding customers on where to buy our products.Developed a comprehensive strategy based on our value proposition, incorporating a competitive benchmark for each commercial division. This included analyzing both national and international competitors to ensure our offerings were positioned effectively in the market.Planned and developed specialized content for each industry (Pig, Poultry Farming, Livestock, Aquaculture, Pets, and Additives), tailored to the end user and reinforcing VIMIFOS' purpose of 'Nutrition for a Better Life.'Created B2B campaigns focused on expanding distribution, resulting in one new distribution channel per quarter and generating approximately $800,000 MXN in additional revenue from initial purchases Show less

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  Aroma bien

  Oct 2024 - now

  Jefe de marketing

  Leading a team of a Graphic Designer and an E-Commerce Manager, reporting directly to the CEO.Recruited and structured the team, establishing internal request processes and optimizing workflows.Managed the sales strategy for digital channels (Shopify, Mercado Libre, Social Media) and the showroom, enhancing customer experience and increasing conversion rates.Developed and launched new products and redesigned existing product lines, strengthening the brand's value proposition.Created and implemented B2C digital campaigns, achieving up to 100% month-over-month sales growth.Developed administrative materials (manuals, badges, letterheads, and business cards) to strengthen corporate identity and improve internal operations. Show less