
Pierre Khoury

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About me
Senior Product Marketing | Business Development | Digital Marketing
Education

Higher Institute of Business Administration
2013 - 2019Bachelor of Business Administration - BBA Business Administration and Management, General
Higher Institute of Business Administration
2019 - 2022Master of Business Administration - MBA Finance and Islamic banking
Experience

Syriatel Mobile Telecom
Apr 2017 - Jan 20221. Develop and implement strategic marketing plans aligned with overall business objectives.2. Identify market trends, opportunities, and threats to guide marketing strategy.3. Lead the conceptualization, execution, and optimization of integrated marketing campaigns across various channels.4. Oversee the creation of compelling content, ensuring consistency with brand messaging.5. Manage and mentor a high-performing marketing team, fostering collaboration and professional development.6. Delegate tasks, set clear objectives, and provide constructive feedback.7. Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum ROI. Show less 1- Participation in setting annual goals, Roadmap and section budget2- Defining stories and prioritizing team backlog to the streamline the execution of programming priorities when maintaining the conceptual and technical integrity of features component for the team.3- Working with Service Providers to set the design of content services and Marketing plan like Loud offshore, Black and green, connect VAS, Rand Monty, Sana, Beirut news …etc.4- Preparing Weekly , Monthly and Yearly reports about Marketing plans, Revenue and Market analysis and present then to CEO.5- Working on “time to Market process” of all new services, offers, features related to premium services unit with good understanding of product development life cycle, and launching process6- Analyzing & preparing mobile applications and systems requirements like like Music Lovers (RBT), iShow (IPTV) , S-Gate (Content Application) and Internal systems.7- Setting Scripts, competitions and media plan for TV Program like Cash with Stars Season 1 and Season 2. Show less
Marketing- Premium services Team Leader
Nov 2020 - Jan 2022Marketing Specialist
Apr 2017 - Oct 2020

Dubai Dolphinarium
Feb 2022 - Mar 2023Marketing Executive1- Communicate with influencers and make agreements with them to promote our services.2- Participate in making plans and executing SEO, Email Marketing and Social Media.3- Create content for Traditional and Digital Marketing.4- Create social media content and advertising strategy.5- Copywriting and social media engagement.6- Provide data analysis and metric reporting for clients.7-Digital advertising and optimization of website.

Ejabi InfoSec
Apr 2023 - Dec 2023Digital Marketing Specialist1- Strategy, branding & value proposition development.2- Marketing plans & initiatives, contribute to the implementation of marketing strategies3- Brainstorm and develop ideas for creative marketing campaigns.• Demand generation & marketing automation strategies, create targeted demand generation, lead nurturing & brand awareness.4- Reporting & analysis, budgets, marketing calendar management, forecasting & campaign goal setting, marketing program refinement, and success measurement.5- Contribute to the creation of creative marketing campaigns across social media, the company website, email, and other platforms, and create reports on the growth and analytics of campaigns.6- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).7- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Show less

LEOS - Leisure and Entertainment Operations Services
May 2024 - nowMarketing Executive1- Develop and execute 360° marketing campaigns, digital advertising, and social media strategies for diverse projects.2- Plan and oversee events, including grand launches, themed celebrations, and special promotions.3- Manage projects such as Oman Adventuer Center, The Hub Park, Fujariah Adventure Park, Wave Masters, HUSHH, The Carnaval, Battle Park and Velocity.4- Oversee content production for social media, email campaigns, blogs, and video marketing.Collaborate with influencers, media, and key stakeholders to drive brand awareness and engagement.5- Design impactful offers and promotions to boost customer engagement and revenue.Work with creative and media-buying agencies to ensure seamless projects rollouts.6- Analyze marketing campaign performance and optimize ROI. Show less
Licenses & Certifications
- View certificate

Digital Marketing Foundations
LinkedInDec 2022
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